Attachment_A_-_Pricing_Proposal.pdf

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Attached to
Development & Implementation - Intergrated Destination Marketing Research Studies
Solicitation number
25-0744-RFP
Issued by
Pinellas County, Clewiston City, Florida

About this file

This document is a Price Proposal (Attachment A) from a contractor to Pinellas County Convention and Visitors Bureau (VisitSPC) for the development and implementation of integrated destination marketing research studies. The proposal covers a six-year contract period with three specific research services: a visitor profile study providing monthly, quarterly, and annual economic impact and ROI reports; an annual ad effectiveness study with marketing impact analysis; and an annual brand awareness study analyzing the VisitSPC brand. The research will provide comprehensive reporting on tourism outcomes and progress measurements for the county.

The pricing structure allows for monthly installment payments for the three primary research services, with costs to be determined for each year of the contract. The county will not reimburse the contractor for travel, overhead, or operational costs, and the proposed annual rates are intended to be inclusive of all service-related expenses. An additional hourly rate for potential supplementary services is also to be specified, with any extra work requiring a detailed work estimate and written approval before commencement. The contractor will be paid monthly for the specified research studies, with compensation for any additional services to be handled on a project-by-project basis.

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ATTACHMENT A: PRICE PROPOSAL

Proposal Title: Development and Implementation of Integrated Destination Marketing Research Studies

Price Proposal: Pricing for the proposal should reflect annual rates for the development and implementation of research and analysis necessary to provide monthly, quarterly, and annual reporting (fiscal year and calendar year end) on VisitSPC’s outcomes and provide measurements of progress on the research reports as defined in the scope of work.

The proposed annual rates are inclusive of all costs associated with the services provided to the County. The County will not reimburse the consultant for travel, overhead, operational or any other related costs.

Item Description Annual Cost Year 1

Annual Cost Year

Annual Cost Year 3

Annual Cost Year 4

Annual Cost Year 5

Annual Cost Year 6

Total Cost

1 Visitor profile study (economic impact analysis & ROI report). Research to provide monthly, quarterly, and annual (calendar year and fiscal year) profiles on visitors to the County.

2 Annual Ad Effectiveness study (impact analysis and ROI report of marketing to provide annual and semi-annual report on marketing impact)

3 Annual Brand Awareness Study (analysis of VisitSPC brand to provide annual report on brand awareness)

Grand Total

4. Hourly Rate for Additional Services: $__________

Upon submittal of an invoice, The County shall pay Contractor in monthly installments at the monthly rates identified above for Item No. 1 – Visitor Profile Studies and Analysis, for Item No. 2 – Website ROI Annual Study and for Item No. 3 – Annual Brand Awareness Study.

Compensation for Additional Services, if any, as defined herein, shall be paid on a project-by-project basis using the hourly rate stated above. Work will commence upon submittal of a work estimate and receipt of written approval as provided herein.

File details come from the government source that posted it. Updated .