Attachment_5_National_Park_Service_Standard_Specifications.pdf

National Park Service U.S. Department of the Interior

Harpers Ferry Center 67 Mather Place Harpers Ferry, WV 25425

Attachment 5 IDIQ Exhibit Planning & Design Contract

NATIONAL PARK SERVICE

Standard Specifications for Planning, Design, Production, and Installation of Electronic Programs

July 31, 2018

Contents

Section 1 Definitions

Section 2 Project Management

Section 3 Audiovisual Program Production Process

Section 4 Digital Interactive Program Planning, Design, Production, and Installation Process

Section 5 Travel, Meetings, and Presentations

Section 6 Submittals and Reviews

Section 7 Acquisition of Materials

Section 8 Accessibility

Section 9 Technical Specifications for Audiovisual Program Production

Section 10 Technical Specifications for Digital Interactive Programs

Section 11 Installation, Training and Maintenance for

Digital Interactive Programs

Section 12 Completion Report and Final Deliverables

National Park Service | Standard Specifications for Planning, Design, Production, and Installation of Electronic Programs

SECTION 1. DEFINITIONS

ABAAS: Architectural Barriers Act Accessibility Standards are the accessibility standards which pertain to the Federal sector. The ABA, or Architectural Barriers Act of 1968, requires access to facilities designed, built, altered, or leased with federal funds.

Accessible: In context with the requirements of this contract, accessible is defined as in compliance with accessibility standards as specified in the Programmatic Accessibility Guidelines for National Park Service Interpretive Media. Federal laws, including the Architectural Barriers Act Accessibility Standards (ABAAS) and Sections 504 and 508 of the Rehabilitation Act, shall be followed. Universal Design and its seven principles shall be applied as a part of the NPS definition and requirements.

ADA: Americans with Disabilities Act of 1990. This law prohibits discrimination against individuals on the basis of disability. It applies to state and local governments, and public accommodations operated by the private sector. While there are exceptions, it does not generally apply to media and exhibitions that are federally funded and installed in federal facilities.

Therefore, the term “ADA” or “ADA compliant” shall not be used when referring to accessibility compliance in Federal Government owned and operated facilities. (See also “ABAAS” and “Rehabilitation Act.”)

Alternative Approaches: Multiple distinct creative approaches to an electronic program.

Each alternative approach shall provide enough information to give a sense of the style of the program. The purpose of this phase is to explore multiple creative options early on before investing time and effort in later phases.

Assistive Listening Systems: Assistive listening is used by persons with mild to profound hearing loss who may or may not use a hearing aid. These systems are a suite of equipment used to deliver sound directly from its source to the person receiving it. The receiving person can also amplify the sound based on their needs. The amplified sound is transmitted via radio frequency or infrared to a receiver connected to the person’s headset, ear buds, or an induction loop that transmits the sound to the person’s hearing aid.

Audience-Centered Experience (ACE): Audience Centered Experiences are the practice of eliciting participation and contribution from an audience and community. Audience-centered interpretation can infuse any and all park experiences by providing opportunities for audience members to contribute to the meaning-making process, engage with each other, and explore the current social context of national park resources. http://idp.eppley.org

Audio Description (AD): Through words, AD describes visual content essential for understanding the content of a program. Audio description is used for a variety of media, including video, digital interactive programs, and exhibits. People who are blind or have low vision are the primary audience, but audio description can also be used by people who have print disabilities or auditory learning styles. AD is typically scripted and recorded by a professional. In some cases, AD text may be read by a screen reader and synthesized voice. Specific delivery systems and techniques vary based on the media and venue. AD is also referred to as video description, verbal description, descriptive video, and descriptive audio.

AV Program Concept Treatment: A narrative overview of the proposed production’s creative approach and storyline prepared during the exhibit planning and design process. AV Concept Treatments typically include a description of the actors and/or participants, their roles and general dialogue or narration, and a general description of the scenes, locations, graphics, National Park Service | Standard Specifications for Planning, Design, Production, and Installation of Electronic Programs artwork, and animation to be used in the production with sufficient detail to provide a sense of the proposed production; the basis of the production plan and script.

AV Program Production Plan: A document which presents the major categories of work to be performed in the pre-production, production, and post-production phases of the program.

Throughout these specifications, “production plan” is also used to refer to the AV Program Production Plan.

AV Program Production Treatment: A narrative description of the proposed production elements to include an estimated percentage of the program that will be comprised of original, archival, or stock materials (including footage, photographs, or audio); reenactments; interviews;

animation; graphics; and illustrations; and the proposed source(s) for such materials. It shall also include a description of the narration, sound effects, and musical score, to include whether the score shall be comprised of original or stock music. The AV Production Treatment provides the basis of the AV Production Plan and script. Throughout these specifications, “treatment” is also used to refer to the AV Program Production Treatment.

Audiovisual (AV) program: One type of Electronic Program (EP). AV programs include linear programs with fixed running times. Through the use and/or integration of numerous elements such as sound effects, music, narration, interviews, video/film footage, photographs, and animation, AV programs can be innately dynamic. They are especially effective in eliciting emotional responses, telling stories, and conveying concepts where motion and/or sound are important or particularly effective. Throughout these specifications “AV” is also used an as umbrella term to refer collectively to Audiovisual Programs, Digital Interactive Programs, and Electromechanical Programs.

Captions: Captions are designed for persons who are deaf or have hearing loss. The terms “captions” and “Subtitles for the Deaf and Hard of Hearing” (SDH) are used interchangeably in these specifications. They display spoken dialogue and non-speech information as printed words on television screens, computer monitors, projection screens, caption boards and other visual displays. Non-speech information is audible information essential to understanding the content.

Examples of non-speech information include speaker identification, sound effects, music, manner of speaking (whispering, word emphasis, emotion, etc.) and audience reactions (laughing, booing, etc.) Captions may hold secondary benefits for people who are learning a foreign language, learning how to read, watching a program in a noisy area, or understand best by processing visual information. While used as a catch-all term, different types of “captions” have their own unique technical production, programming, coding, playback, and/or decoding processes. Captions are either closed or open:

Closed Captions (CC): Closed captions do not appear on screen unless the viewer has selected them to appear. They require decoding technology. Closed captions are generally produced for online videos and DVD/BluRay discs. Closed captions shall not be used for audiovisual programs shown in NPS venues.

Open Captions (OC): Open captions are displayed on the screen at all times automatically as part of the video. There is no option to turn the captions on or off. They are “burned” into the picture. All audiovisual programs shown within NPS venues must display captions on-screen at all times. For NPS productions requiring open captions, contractors shall use a production process which allows control of font selection, size, color, edging, and other design parameters.

Closed Captions: See “Captions”

National Park Service | Standard Specifications for Planning, Design, Production, and Installation of Electronic Programs

Contracting Officer’s Representative (COR): For Federal Government contracts, an authorized representative of the Contracting Officer responsible for monitoring the quality and performance of work performed under individual contracts.

Digital Interactive program: One type of Electronic Program (EP), which is often non-linear.

These programs encourage users to become engaged through interaction, exploration, and learning at their own pace and may include multiple layers of information.

Electromechanical program: One type of Electronic Program (EP). Electromechanical programs include but are not limited to electronic programming such as LED lights within a map, diorama, or other exhibit element; lighting programmed to be synchronous or otherwise function in concert with exhibits or exhibit elements; and motion sensors programmed to trigger lighting, audiovisual, digital interactive, or mechanical exhibit elements.

Electronic Equipment (EE): All electronic and ancillary equipment required to present or support the presentation of Electronic Programs, Assistive Listening, and Audio Description, in an exhibition, including any programmed lighting and electromechanical devices. Electronic Equipment is tracked in the Content Management Numbering System and is inventoried in FMSS, where it is designated as “Exhibit Audiovisual System.”

Electronic Program (EP): Electronic Programs may include Audiovisual (linear) programs, Digital Interactive (non-linear) programs, and Electromechanical programs. “Programs” refers to the media content, as well as the software and control code used to run them.

Evaluation: The process for better understanding the audience by using social science methods, and using this information to produce effective exhibits, programs, and products.

Exhibition: The overall interpretive presentation which may consist of several Scenes. Each Scene may consist of several Content Groups. Each Content Group may consist of a number of individual exhibit elements such as graphic panels, manipulative devices, electronic programs and equipment, cases, etc.

Exhibit Design: Development of the physical organization of the exhibit space, integration of all exhibit elements into a cohesive presentation, functional characteristics and visual appearance of exhibit elements, and development of technical details for fabrication.

Facility Management Software System (FMSS): An NPS system-wide database for managing physical assets. Physical components of an exhibition are inventoried after installation for maintenance purposes within FMSS.

Fine Cut: A working draft of an audiovisual program which contains a selection of approved composer’s music, sound effects, best resolution archival images or footage, draft motion graphics and/or animations, and all on-screen text and graphics (excluding credits). Fine Cuts go through multiple stages of revision until the program is ready for the online edit.

Government-Furnished Property (GFP): Property in the possession of, or directly acquired by, the government and subsequently furnished to the contractor for performance of a contract.

Indefinite Delivery Indefinite Quantity Contract (IDIQ): A contract established for the purpose of awarding multiple individual projects over an extended period of time. The IDIQ contract establishes basic parameters for the type of work to be performed, pricing, contractor capabilities, and performance standards. Task Orders are negotiated under the IDIQ contract for individual projects and include a detailed scope of work describing the project’s technical requirements and schedule.

National Park Service | Standard Specifications for Planning, Design, Production, and Installation of Electronic Programs

Interpretive: A content approach that draws from technical, informational, scientific, historical, and cultural sources; it incorporates creative techniques and seeks to connect readers emotionally and intellectually to the meanings and significance of the resource(s).

Maintenance Manual, AV: A detailed document or set of documents that contains all pertinent information about each piece of Electronic Equipment and describes all required service and maintenance for the equipment. Includes the AV Operations Manual (see Operations Manual, AV).

Multi-Purpose Room: A room or facility that is used for a variety of purposes such as video presentations, meetings, lectures, and ceremonies. The room typically has a flat floor and moveable seating. Playback of visual and audio presentations from computers or other media platforms are customary.

On-line Edit: The final stage of editing, in which all of the final visual and audio elements are included and approved, and the program is ready for sound design, mixing, and color correction.

Open Captions: See “Captions”

Operations Manual, AV: Included with the AV Maintenance Manual. A detailed document or set of documents aimed at providing park staff information necessary for the normal operation of all Electronic Equipment and systems. The manual includes a troubleshooting guide.

Original Content: All elements created specifically for the project, including but not limited to original illustrations, photography, maps, sound and video recordings, and animations.

Post-production Phase: Work performed during the Post-Production Phase centers on bringing together all of the materials to produce the completed program that meets all of the goals, objectives, and quality standards. Work in this phase includes but is not limited to revised scripts, audio assembly cuts, rough cuts, resource samples, rights packages, fine cuts, on-line edit, sound design and mixing, color correction, captions, foreign language subtitles, mastering, and package design. This is the final of three main phases.

Pre-production Phase: Work performed during the Pre-Production Phase centers on ensuring that the project is logically structured and its goals are understood and realistically attainable within the contractor’s budget, schedule, and other specified parameters. Work in this phase includes but is not limited to the project schedule, research, proposed narrative approaches, treatment, production plan, and first draft script. This is the first of three main phases.

Production Phase: Work performed during the Production phase centers on the acquisition of media and other supporting material. This includes but is not limited to the shooting script, filming schedule, principal photography, sound recording, interviews, and locating existing materials. This is the second of three main phases.

Project Goals: The project’s interpretive objectives and the desired visitor experience.

Rehabilitation Act: The 1973 Rehabilitation Act as amended prohibits discrimination on the basis of disability in programs and activities conducted by federal agencies or receiving federal financial assistance. It is one of the primary laws specifying accessibility requirements for NPS exhibitions. Section 504 of this law requires effective communication and accessibility for individuals with disabilities to programs and activities conducted or funded by Federal agencies.

Section 508 of this law focuses on requirements for information and communication technology

(ICT).

National Park Service | Standard Specifications for Planning, Design, Production, and Installation of Electronic Programs

Resource Samples: A compilation of available samples and examples of options for production elements. Including but not limited to: music, stock footage, photographs, artwork, archival assets, sound effects, text, and narration. Usually prepared during the Post-Production phase.

Rights Packages: A compilation of all release forms, license agreements, and contracts for material used in the production. Usually developed in the production phase and updated throughout until submitted as part of the final deliverables.

Rough Cut: A working draft of an audiovisual program which contains enough of the structure and content to evaluate the validity of the approach and to determine if changes or modifications are needed to meet the project objectives. This may mean changes to the script or proposed visuals. Changes are made for clarity and to strengthen the goals and objectives of the program.

Rough Cuts go through multiple stages of revision in advance of the Fine Cut.

Script: A document which contains the program’s narration and other dialogue and provides visual cues to specific footage and imagery to be used, as well as other technical direction such as sound effects, special effects, and music cues.

Submittal: All samples, documents, electronic files, and other materials that together represent the level of development of work at a given time. May also be referred to as a “deliverable”.

Subtitles: Subtitles translate spoken dialogue from one language to another as printed words on screen. When spoken dialogue is difficult to understand, subtitles may also be used to transcribe this portion of the dialogue in the same language. Depending on their playback, subtitles may be produced as open or closed captions. Subtitles are intended for hearing audiences and do not convey non-speech elements. For NPS productions, subtitles alone do not meet accessibility requirements. Foreign language translations shall follow the specification for Captions/SDH.

(See Captions)

Subtitles for the Deaf and Hard of Hearing (SDH): This term is used interchangeably with “captions” in these specifications. (See Captions)

Talent/Actors: ― Talent refers to actors, reenactors, interviewees, narrators, and other participants who appear in an audiovisual production. Professional Actors are defined as individuals whose primary source of income is derived by appearing in entertainment productions produced by a profit-making company, who have appeared in one or more similar roles in a professionally produced film or television production.

Treatment: A narrative overview of the proposed production’s creative approach and storyline;

a description of the proposed talent for the production to include a description of the roles they will play and the general dialogue, narration and/or commentary they will provide; and a general description of the scenes, locations, graphics, artwork, and animation to be used in the production with sufficient detail to provide a sense of the proposed production. In addition, the Treatment shall include, but not be limited to: an estimated percentage of the program that will be comprised of original live action footage versus stock footage, still images or artwork; the number of days of live action photography; an estimated percentage of the program that will be comprised of historic and archival images and motion picture or video footage, and the proposed source(s) for such materials; and a description of the proposed musical score, to include whether it will be comprised of original or stock music. The AV Treatment provides the basis of the production plan and script.

National Park Service | Standard Specifications for Planning, Design, Production, and Installation of Electronic Programs

Universal Design: The design of products and environments to be usable by all people, to the greatest extent possible, without assistance, adaptation or specialized design. For a detailed description, see guidance at www.nps.gov/hfc.

National Park Service | Standard Specifications for Planning, Design, Production, and Installation of Electronic Programs

SECTION 2. PROJECT MANAGEMENT

2.1 Introduction

The purpose of the following Project Management tasks is to insure that scheduling, coordination, overseeing, and managing are effectively accomplished for all work produced under this contract.

2.2 General Requirements

The contractor shall assign a Project Manager to oversee the contract and shall also assign a Project Manager for each task order written under this contract.

2.3 Specific Requirements for Contract Project Management

The Project Manager shall be the primary point of contact between the National Park Service (NPS) Contracting Officer and COR for the contract. The Project Manager shall perform the following work:

A. Notify the Contracting Officer and COR of any changes to the contractor’s business operations that affect work under this contract, including but not limited to:

1. Changes to contractor’s address, phone, and other contact information.

2. Proposed changes to key personnel.

3. Workload or capacity issues affecting the ability of the contractor to accept additional work.

B. Communicate with the Contracting Officer and COR regarding major or broad issues affecting task orders written under this contract, including but not limited to:

1. Clarification of work processes that are acceptable or unacceptable to the government under this contract.

2. Informing the Contracting Officer and COR of misunderstandings, inconsistencies, or conflicting instructions encountered when working with different parks and different task order CORs.

3. Participate in an annual teleconference when and if the option years are renewed. Time and date will be determined at that time. A minimum of two hours is required for the call.

National Park Service | Standard Specifications for Planning, Design, Production, and Installation of Electronic Programs

C. Prepare and submit an electronic status report every six months to the COR with a copy to the Contracting Officer which lists all active task orders by number. It shall include, at a minimum, the name of the park and/or client, a brief description of the type of work being performed, and results achieved during the reporting period. It shall also include an indication of any current problems that may impede performance, the proposed corrective action, and the anticipated completion date.

D. Update resumes for Key Personnel on an annual basis and submit them to the

Contracting Officer electronically and in hard copy.

E. Submit demo reels on an annual basis that illustrate the contractor’s most current work that best represents projects of a similar nature. If the contractor has this information on their website, please provide the link. Otherwise, submit five DVDs.

2.4 Specific Requirements for Task Order Project Management

The Project Manager shall be the primary point of contact between the contractor and COR for individual task orders and shall perform the following work:

A. The Project Manager shall have full authority to act for the contractor on all matters relating to a specific task order. The Project Manager shall maintain contact with the COR as necessary, and shall:

1. Be available to take or respond to telephone calls or electronic mail messages during normal hours of operation (8:30 am - 5:00 pm local time).

2. Establish office procedures to ensure that messages are relayed to the Project Manager when out of the office or because of time zone differences.

3. Respond to emergency messages from the COR on the same day they are received. All non-urgent messages from the COR shall be responded to in no less than two days.

B. Provide quality control to ensure that all elements of project work meet the requirements of the contract specifications as follows:

1. Provide routine inspections of ongoing work.

2. Inform the COR of any issues that could affect work quality or schedule.

3. Ensure that all work not acceptable or compliant with the specifications

National Park Service | Standard Specifications for Planning, Design, Production, and Installation of Electronic Programs is corrected prior to review by the COR.

C. Track work progress to ensure that the project is completed according to the schedule. Coordinate and confirm the dates for all submittals, meetings, and installation with the COR.

D. Meet with the Contracting Officer and COR in accordance with Section 5, Travel, Meetings, Presentation, and as specified in individual task orders.

E. Ensure that contractor staff adhere to the communication protocol set forth by the Contracting Officer (CO).

F. Receive, inspect, and inventory all Government-Furnished Property (GFP) and ensure that this material is forwarded to the appropriate unit or person within the contractor's organization for use in the project. The Project Manager shall notify the COR within seven days after receipt if GFP is missing, incorrect, inadequate, or damaged for their intended purpose. The Project Manager shall notify the COR as soon as possible if GFP is lost or damaged while in the contractor’s possession.

G. Coordinate and ensure that all specifications for submittals are in accordance with Section 6, Submittals and Reviews, and as specified in individual task orders.

H. Inspect completed work, including that of subcontractors, prior to shipment or final inspection by the COR to ensure that the work meets the standards of quality specified in this contract. Ensure that all the elements of the project are complete and ready for the final inspection. The Project Manager shall notify the COR if any elements of the work will not be ready for final inspection as scheduled.

I. For Digital Interactive Programs specifically:

1. Coordinate installation of the digital interactive software and/or hardware with the COR. Additional contacts may include: the designated National Park Service or Harpers Ferry Center Project Manager for the project, the Project Manager at the job site, Project Architect, Electrical Contractor, Building Contractor, Exhibit Fabrication Team, and Park Staff.

2. Ensure that all work is delivered and installed as scheduled. In the event that the COR reports problems during or after shipment, delivery, and/or installation, the Project Manager shall:

a. Determine the nature of the reported problem, damage, or error and provide a proposal for resolution to the COR for

National Park Service | Standard Specifications for Planning, Design, Production, and Installation of Electronic Programs review and approval.

3. Ensure that approved corrections or repairs are made in a satisfactory manner and within the time scheduled by the COR.

4. Provide onsite support and training at the park for the initial use of the system(s) during the time of installation if required per individual task orders.

5. Provide oversight and ensure that the final deliverables, including the closeout package, are prepared in accordance with Section 12, Completion Report and Final Deliverables.

National Park Service | Standard Specifications for Planning, Design, Production, and Installation of Electronic Programs

SECTION 3. AUDIOVISUAL PROGRAM PRODUCTION PROCESS

3.1 Introduction

The Video and Audio Production Process followed in this contract is organized into phases of work and outlined below in sub-sections 3.2 through 3.4. While task orders may be issued for complete productions, they may also be issued for the performance of discreet services and tasks. For all submittals, multiple drafts may be required before approval and acceptance by the COR. The stages of work follow:

3.2 Pre-Production Planning and Research

Work performed during the Pre-Production Planning and Research phase creates the foundation for all work to follow. During this phase, the contractor shall gain a clear understanding of the history and requirements of the project, learn about and meet the team members and stakeholders, ensure that the schedule and deliverables are logically structured, and confirm that realistic expectations based on the budget and requirements as stated in the task order have been set.

The following outline further defines the work and required submittals during this phase (unless otherwise specified in the task order):

A. Review Government-Furnished Property

B. On-site Meeting (or conference call) (see Section 5 Travel, Meetings, and Presentations):

(1) Orientation to team members, the park experience, and specific resource(s) to be addressed in the project.

(2) Conduct development and pre-production meeting.

(3) Review the Scope of Work, project schedules, and table of deliverables.

(4) Review and/or discuss themes, goals, and objectives.

(5) Review and/or discuss program content.

(6) Review all accessibility requirements for the project.

(7) Review use rights in relation to acquisition of materials.

(8) Scout locations for video and still photography if required by the task order.

(9) Review park resources and materials for possible inclusion in the program(s) or for background research.

(10) Identify additional sources for research and materials to be included in the program.

(11) Following the meeting, the contractor shall submit a Trip Report to the COR that shall document the results and principle agreements reached during the on-site meeting.

National Park Service | Standard Specifications for Planning, Design, Production, and Installation of Electronic Programs

C. Research: Research may include locating footage, music, audio, and specific images to be used in the program, finding additional subject matter expertise, and identifying additional locations and/or objects for video and still photography shoots. An in-depth familiarization of the subject matter may be required in preparation for scriptwriting, content organization, pre-production, production, and post-production.

D. Project Schedule: The contractor shall produce a detailed, complete overall Project Schedule listing all submittals and review times, and closeout submittals. The contractor-provided project schedule shall be submitted via email in the latest version of Microsoft Word or Excel to the COR for review and approval no later than 15 business days after the Post award on-site meeting. The contractor shall update the approved schedule and resubmit to the COR as needed over the life of the project.

E. Alternative Approaches: (See Section 1, Definitions) The contractor shall submit three distinct narrative approaches. These approaches shall provide enough information to give a sense of the style of the production and shall cover, in less detail, the information listed in the Treatment and Production Plan. The purpose of this phase is to explore multiple creative options early on before investing time and effort in the more detailed Treatment and Production Plan.

F. Production Plan: (See Section 1, Definitions). The Production Plan shall describe all of the elements required to produce the program as outlined in the Treatment and/or Scope of Work, including, but not limited to:

(1) Production personnel (including the use and identification of sub-contractors, consultants, and other salaried employees of the firm).

(2) Equipment and post-production facilities.

(3) Travel and transportation.

(4) Cost estimate of all materials expenses such as capture and storage media.

(5) Within the Production Plan, the contractor shall confirm that they understand the “Rights in Data—Special Works” requirements of the contract, including rights for music, stock footage, and other elements.

G. Treatment: (See Section 1, Definitions)

H. Scripts: (See Section 1, Definitions) The first draft script shall demonstrate the proposed storyline, narrative arc, and pacing. All scripts shall be presented in the standard two-column format. Each scene in the script shall be numbered within the left column along with other visual information and cueing. The right column shall depict narration and dialogue. The script shall be prepared on 8-1/2 x 11-inch paper and shall be submitted for review electronically in the latest version of Microsoft Word. All pages shall be numbered. The script cover shall contain the program title, production number, date, client organization and address, and the Contractor’s name, address, and telephone number.

National Park Service | Standard Specifications for Planning, Design, Production, and Installation of Electronic Programs

I. Shot and Interview Lists: A list identifying specific shots and interviews shall be submitted for approval.

J. Animation: If animation is required, a treatment shall be submitted.

3.3 Production

Work performed during the Production phase centers on the acquisition of media and other supporting material. The following outline further defines the work and required submittals during this phase (unless otherwise specified in the task order):

A. Shooting Script and Schedule: No later than 14 calendar days prior to the proposed start of filming for each shoot, the contractor shall submit a shooting script based on the latest approved draft script listing specific shots to be acquired and scheduled interviews.

At the same time, a shooting schedule shall be submitted that includes scenes to be filmed at each location with script references, number of crew members, crew travel and lodging information, daily crew call times, talent hired for the shoot, emergency contact information, government contact requirements, and anticipated location(s) for shooting. When shooting in restricted locations, the contractor shall specify clearance needs or fee requirements.

B. If interviews are required, a list identifying potential interviewees shall be submitted to the COR for approval no later than 14 calendar days prior to the interview taking place.

The use of the National Park Service Release Form is required for all interviews.

Release forms drafted by the contractor shall not be accepted.

C. Proposed Talent: All talent used in the performance of work under this contract shall be appropriately and accurately costumed and equipped by the contractor. Contractor personnel shall not appear in any scenes of the production. The contractor shall give the COR prior notification of the time and place of the casting session. Casting shall be accomplished at a city or location where there is sufficient supply of professional talent to provide at least three choices for each major role. In addition to or in lieu of an in-person casting session, sample reels or recorded readings from excerpted scripts or text may be submitted if approved by the COR in advance.

D. Principal Photography: Each task order shall specify a required format for footage acquisition. Deviations require approval from the COR. In addition to filming requirements, the task order shall include any required specifications for sound recording, interviews, reenactments and scripted content, aerial filming, specialized camera motion, underwater filming, and stock or archival footage and photographs. After each location shoot and interview filming session, the contractor shall submit all footage and footage logs to the COR for review. Footage shall be submitted as digital files (QuickTime or proxy files) on two identical hard drives for reference and review. All synchronous audio shall be included with digital files. Footage logs shall be submitted electronically via email. For additional information, see Section 9, Technical Specifications for Video and Audio Production.

National Park Service | Standard Specifications for Planning, Design, Production, and Installation of Electronic Programs

E. Footage Logs: See Section 9, Technical Specifications for Video and Audio Production.

F. Interview Transcriptions: Electronic transcriptions of all interviews shall be submitted to the COR for review and approval during rough cut phase of post-production.

G. Animation: If animation is required, storyboards, graphic layouts, modeling, and sample demonstrations illustrating movement, shall be submitted as a part of the review process before the final execution of the animation occurs.

H. Graphics: A list of proposed graphics shall be submitted to the COR for review and approval.

I. NPS Graphic Identity: The National Park Service has a corporate identity program that includes guidelines for all public communications media.

However, exhibitions, digital interactive programs, and video programs often maintain their own graphic approach. Requirements for specific audiovisual programs shall be described in the task order. If there are not specifications, the only requirement is the use of the National Park Service Arrowhead and a short line of text at the end of the program. The Contracting Officer shall furnish both the Arrowhead and text at time of contract award. The National Park Service approved typefaces are NPS Rawlinson OT and Adobe Frutiger Std.

The NPS Rawlinson OT will be furnished at the time of contract award. The contractor shall purchase Adobe Frutiger Std, if required in individual task orders. Both typefaces are OpenType fonts.

3.4 Post Production

Work performed during the Post-Production Phase centers on bringing together all of the materials to produce the completed program that meets all of the goals, objectives, and quality standards. The following outline further defines the work and required submittals during this phase (unless otherwise specified in the task order):

A. Rough Cuts: (See Section 1, Definitions) The contractor shall submit a rough cut for review. Multiple rough cuts and edit scripts may be required until approved by the COR. Each rough cut shall be submitted with a revised script that corresponds to the most current edited version of the program. If animation is included, conceptual designs for all animation elements shall be submitted electronically for review and approval.

B. Rights Packages: (See Section 1, Definitions)

(1) License Agreements: (See Section 7, Acquisition of Materials and Section G, Rights in Data) The contractor shall submit a narrative description or spreadsheet that accounts for the copyright sources of all audiovisual elements (images, video or film footage, artwork, graphics, animations, music, sound effects, interviews, etc.) proposed for use in the program—including public domain materials, purchased stock materials, and government-furnished materials—before the final project is produced. For those materials that are restricted, license

National Park Service | Standard Specifications for Planning, Design, Production, and Installation of Electronic Programs agreements shall be submitted. Upon review and approval of the license agreements by the COR, any license that fails to meet the requirements as specified in the contract or the task order shall be returned to the contractor for revision. If the specified rights cannot be obtained, the contractor shall replace the element unless written approval for a deviation is furnished by the Contracting Officer.

(2) Contractor shall submit, electronically via email, scanned copies of all NPS Release Forms for talent (narrators, interviewees, and other acquired material); and scanned copies of all License Agreements and Contracts acquired by the contractor for copyrighted and restricted material being used in the production concurrent with the submission of the final Fine Cut.

C. Resource Samples: (See Section 1, Definitions)

(1) Music Samples: (See Section 7, Acquisition of Materials and Section G, Rights in Data) Music samples from a minimum of three professional film composers or library music sources shall be submitted for review and approval unless otherwise specified in the task order. All samples shall be appropriate to the tone, mood, style, and pacing of the film.

(2) Narrator Samples: (See Section 7, Acquisition of Materials and Section G, Rights in Data) A selection of a minimum of four narrator samples per voice role shall be submitted electronically for review and selection.

(3) Lower-Thirds and Other On-Screen Text: Samples of the proposed font and design style for any lower-third name identifications, graphics, credits, and any other on-screen text. Samples of proposed font and placement for SDH and Spanish Language subtitles.

D. Fine Cuts: (See Section 1, Definitions) The contractor shall submit a fine cut and edit script for review and approval prior to the final on-line edit and sound mix. Fine Cuts shall include a selection of approved composer’s music, sound effects, best resolution archival images or footage, draft motion graphics and/or animations, and all on-screen text and graphics (excluding credits).

Multiple fine cuts and edit scripts may be required until approved by the COR.

Each fine cut shall be submitted with a revised script that corresponds to the most current edited version of the program. The fine cut shall be revised until it is ready for the online edit.

E. On-Line Edit, Sound Design and Mix, and Color Correction: (See Section 1, Definitions) The contractor shall submit the final edited version of the program with final sound design, mix and color correction for review and approval.

F. Accessibility: (See Section 1, Definitions and Section 8, Accessibility) Captions, audio description, and other accessibility features shall be submitted for review before final deliverables are produced.

G. Foreign Language Subtitles: (See Section 1, Definitions) Any foreign language subtitle requirements shall be included as part of the task order. Each foreign

National Park Service | Standard Specifications for Planning, Design, Production, and Installation of Electronic Programs language shall be submitted for review before final deliverables are produced.

H. Final Deliverables: Upon completion of the project, all elements shall be submitted to the COR in accordance with Section 12, Completion Report and Final Deliverables.

National Park Service | Standard Specifications for Planning, Design, Production, and Installation of Electronic Programs

SECTION 4. DIGITAL INTERACTIVE PROGRAM PLANNING, DESIGN, PRODUCTION,

AND INSTALLATION PROCESS

4.1 Introduction

The digital interactive process followed in this contract is organized into several phases of work. While task orders may be issued for turn-key projects, they may also be issued for the performance of individual services and tasks. For all submittals, multiple drafts may be required before approval and acceptance by the COR.

4.2 Planning and Research

Work performed during the planning and research phase creates the foundation for all work to follow. During this phase, the contractor shall gain a clear understanding of the history and requirements of the project, learn about and meet the team members and stakeholders, ensure that the schedule and deliverables are logically structured, and confirm that realistic expectations based on the budget and requirements as stated in task order have been set.

Many digital interactive projects are the result of already proposed and detailed exhibit elements within visitor centers. In these cases, flowcharts, graphic approach, images, and text may have already been proposed, approved, and detailed within the final exhibit design package. The amount of GFP provided to the contractor will in turn affect the level of effort required by the contractor for services and tasks such as original research, graphic design, equipment and user interface proposals, writing and editing, and image, footage, and sound acquisition required by the contractor.

In some instances, the contractor may be required to revise GFPs or may propose their own revisions based on their expertise in the production of digital interactive programs. The following outline further defines the work during this stage.

A. Review Government-Furnished Property

B. Travel to Site (or conference call) (see Section 5, Travel, Meetings, and Presentations):

(1) Orientation to team members, the park experience, and specific resource(s) to be addressed in the project.

(2) Conduct digital interactive planning meeting:

(a) Review existing documents.

(b) Review and/or discuss themes, goals, and objectives.

(c) Review and/or discuss design criteria.

(d) Review and/or discuss organizational structure and flow of program.

(e) Review and/or discuss proposed equipment.

(f) Review accessibility requirements.

National Park Service | Standard Specifications for Planning, Design, Production, and Installation of Electronic Programs

(g) Review use rights in relation to acquisition of materials.

(h) Scout locations for video and still photography, if specified in the task order.

(i) Review park resources and materials for possible inclusion in the program(s) or for background research.

(j) Identify additional sources for research and materials to be included in the program.

(k) Following the meeting, within 15 business days, the contractor shall submit a Trip Report to the COR that shall document the results and principle agreements reached during the on-site meeting.

(3) Conduct Research: Research may include locating repositories and specific images to be used in the program, finding additional subject matter expertise, and identifying additional locations and/or objects for video and still photography shoots. An in-depth familiarization of the subject matter may be required in preparation for text writing, editing, and content organization.

4.3 Design and Production

Work in this phase requires a series of submittals, each built upon the other and resulting from the planning phase. The design, flow, and content shall be finalized during this phase. The user interface shall be confirmed and sample sections of the program(s) shall be produced. Finally, the full program shall be produced.

A. Conceptual Design Deliverables:

(1) Flowchart: Develop and submit a flowchart that outlines the structure and content and visually demonstrates the logical progression and connections between, to, and from elements within the program.

(2) Alternative Approaches: (See Section 1, Definitions) For visually driven digital interactive programs, such as touch screen interactives and websites, provide a minimum of three graphic approaches to the program. Each approach shall include the main page as well as a sampling of additional pages and/or critical elements that demonstrate the visual approach and graphic design, including typography, color selections, consistent operational features, such as back and home buttons and other selectable features, illustrative features, and the incorporation of other materials such as photographs and video if applicable.

NPS Graphic Identity: The National Park Service has a corporate identity program that includes guidelines for all public communications media.

However, exhibitions and digital interactive programs, including video programs, often maintain their own graphic approach. Requirements for specific digital interactive programs shall be described in the task order. If there are no specifications, the only requirement is the use of

National Park Service | Standard Specifications for Planning, Design, Production, and Installation of Electronic Programs the National Park Service Arrowhead and a short line of text at the end of the program.

The Contracting Officer shall supply both the Arrowhead and text at time of contract award. The National Park Service approved typefaces are NPS Rawlinson OT and Adobe Frutiger Std. The NPS Rawlinson OT shall be provided at the time of contract award. The contractor shall purchase Adobe Frutiger Standard, if required in individual task orders.

Both typefaces are OpenType fonts.

(3) User Interface: If not already specified, or if a revision to an existing proposed interface is requested, the contractor shall describe whether a touch screen, track ball, mouse, button(s), or other device(s) are to be used in the operation of the program. New and emerging methods may also be proposed. The contractor shall provide model names, numbers, and manufacturer specification sheets of all recommended equipment needed for operation of the program.

(4) Navigation: The contractor shall describe the use of buttons, bars, icons, time outs, menus, pulldowns, or other navigational aids in detail.

Attract loops and default settings shall also be described.

(5) Internet Requirements: The contractor shall inform the COR of all proposed systems and programs that require network or Internet connectivity. Plans for such systems shall require additional review and approval by the NPS to ensure compliance with all network security requirements and Information Technology policies in effect at the time of submittal. Unless otherwise specified in the task order, all computers connected to DOI/NPS LAN/WAN shall have their keyboards/mouse secured from public access. Ethernet connections shall be secured from public access. 802.11x wireless protocol is not permitted in NPS facilities.

Touch screen programs shall be constructed so that users cannot reach command level prompts or applications windows. All DOI/NPS security software and Active Directory settings shall be adhered to.

(6) Treatment: (See Section 1, Definitions) If audiovisual content is specified within the digital interactive program, a treatment is required.

(7) Shot, Talent, and Interviewee Lists: (See Section 3.2) If original photography, video, interviews, reenactments, or professional actors are required, a list identifying specific shots and interviews shall be submitted for approval.

The use of the National Park Service Release Form is required for all interviews. Release forms drafted by the contractor shall not be accepted. See Attachment B.

(8) Animation: If animation is required, a treatment shall be submitted.

B. Work-in-Progress Review I: Enough of the structure and content should be completed in this phase to evaluate the validity of the approach and to

National Park Service | Standard Specifications for Planning, Design, Production, and Installation of Electronic Programs determine if changes or modifications are needed to meet the project objectives.

(1) Interpretive Text: Based on the task order and GFP, the…