7-Visit Lauderdale Brand Guidelines (Condensed).pdf

PDF 643 KB Posted

Attached to
IPW2026 Promotional Items
Solicitation number
CVB0202261400
Issued by
Broward County, Graceville City, Florida

About this file

This is a brand guidelines document for Visit Lauderdale (the Greater Fort Lauderdale Convention & Visitors Bureau) related to the IPW2026 Promotional Items contract opportunity in Florida. The document serves as a condensed brand tool kit providing standardized visual identity specifications for promotional materials associated with the IPW2026 event. The guidelines establish a cohesive visual language through defined color palettes, typography standards, and brand elements to ensure consistency across all promotional items produced under this contract.

The brand tool kit includes seven primary and secondary colors with corresponding HEX, RGB, CMYK, and PMS values to maintain color accuracy across digital and print applications. Typography standards specify Bureau Grot (condensed bold) in all caps as the primary font for headers and a custom font designation, with Nata Sans (medium and semi-bold) in all caps designated for secondary applications. These specifications are intended to guide vendors and contractors in creating promotional items that align with Visit Lauderdale's established brand identity for the IPW2026 event.

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Text version

151515VISIT LAUDERDALERECAP

BRAND TOOL KIT SNAPSHOT

COLORS

HEX

RGB

CMYK

PMS

#FFD56B

255 213 107

0 15 70 0 120C

HEX

RGB

CMYK

PMS

#76E0E3 118 224 227

45 0 15 0 318C

HEX

RGB

CMYK

PMS

#4BC3C9

75 195 205 60 0 25 0

325C

HEX

RGB

CMYK

PMS

#1E67CD

30 130 205 85 60 0 0

285C

HEX

RGB

CMYK

PMS

#B6926B 184 148 107 25 40 70 0

7562C

HEX

RGB

CMYK

PMS

#FFEBC0

255 235 192

0 5 25 0 7401C

HEX

RGB

CMYK

PMS

#FF5027

255 80 39

0 90 100 0 172C

PRIMARY SECONDARY

TYPOGRAPHY

BUREAU GROT (COND. BOLD) /

NEW CUSTOM FONT - ALL CAPS

NATA SANS (MEDIUM)

171717VISIT LAUDERDALE

NATA SANS (SEMI BOLD) - ALL CAPS

HEX

RGB

CMYK

PMS

#C1F2EF

193 242 239

20 0 10 0 317C

File details come from the government source that posted it. Updated .