7-Visit Lauderdale Brand Guidelines (Condensed).pdf
PDF 643 KB Posted
- Attached to
- IPW2026 Promotional Items
- Solicitation number
- CVB0202261400
- Issued by
- Broward County, Graceville City, Florida
About this file
This is a brand guidelines document for Visit Lauderdale (the Greater Fort Lauderdale Convention & Visitors Bureau) related to the IPW2026 Promotional Items contract opportunity in Florida. The document serves as a condensed brand tool kit providing standardized visual identity specifications for promotional materials associated with the IPW2026 event. The guidelines establish a cohesive visual language through defined color palettes, typography standards, and brand elements to ensure consistency across all promotional items produced under this contract.
The brand tool kit includes seven primary and secondary colors with corresponding HEX, RGB, CMYK, and PMS values to maintain color accuracy across digital and print applications. Typography standards specify Bureau Grot (condensed bold) in all caps as the primary font for headers and a custom font designation, with Nata Sans (medium and semi-bold) in all caps designated for secondary applications. These specifications are intended to guide vendors and contractors in creating promotional items that align with Visit Lauderdale's established brand identity for the IPW2026 event.
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Text version
151515VISIT LAUDERDALERECAP
BRAND TOOL KIT SNAPSHOT
COLORS
HEX
RGB
CMYK
PMS
#FFD56B
255 213 107
0 15 70 0 120C
HEX
RGB
CMYK
PMS
#76E0E3 118 224 227
45 0 15 0 318C
HEX
RGB
CMYK
PMS
#4BC3C9
75 195 205 60 0 25 0
325C
HEX
RGB
CMYK
PMS
#1E67CD
30 130 205 85 60 0 0
285C
HEX
RGB
CMYK
PMS
#B6926B 184 148 107 25 40 70 0
7562C
HEX
RGB
CMYK
PMS
#FFEBC0
255 235 192
0 5 25 0 7401C
HEX
RGB
CMYK
PMS
#FF5027
255 80 39
0 90 100 0 172C
PRIMARY SECONDARY
TYPOGRAPHY
BUREAU GROT (COND. BOLD) /
NEW CUSTOM FONT - ALL CAPS
NATA SANS (MEDIUM)
171717VISIT LAUDERDALE
NATA SANS (SEMI BOLD) - ALL CAPS
HEX
RGB
CMYK
PMS
#C1F2EF
193 242 239
20 0 10 0 317C
File details come from the government source that posted it. Updated .