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Score Sheet
| Media and Community Outreach Campaign to Eliminate Underate Drinking in Utah |
| SOLICITATION # LD26-7 |
| RFP EVALUATION SCORESHEET |
| Score will be assigned as follows: |
| 0 = Fail, the proposal fails to address the requirements or criteria described in the RFP or cannot be assessed du to missing information |
| Firm Name: | 1 = Poor, the proposal inadequately addresses the requirements or criteria described in the RFP or cannot be assessed due to incomplete information |
| 2 = Unsatisfactory, the proposal addresses the requirements or criteria described in the RFP in an unsatisfactory manner |
| Evaluator: | 3 = Satisfactory, the proposal addresses all requirements or criteria described in the RFP in a minimum satisfactory manner |
| 4 = Good, the proposal addresses all requirements or criteria described in the RFP and in some respects exceeds them |
| Date: | 5 = Excellent, the proposal addresses and exceeds all of the requirements or criteria described in the RFP |
| Minimum Mandatory Requirements | | Evaluation (Pass/Fail) |
| 1 | Offeror must have a minimum of 5 years working on campaigns of similar size and scope. | |
| 2 | Offeror must upload Attachment C Cost Proposal | |
| 3 | Offeror must acknowledge their ability to begin the campaign July 1, 2026 and launch the campaign by August 17, 2026. | |
| 4 | Offeror must upload Point by Point response to Technical Criteria | |
| 5 | Offeror must provide the name and contact information for three references. | |
| | Scoreable Technical Criteria | | Evaluator Score (0-5) | Criteria Weight | % of Tech Criteria | Points Possible | Points | |
| Earned | Minimum Required | | | | | | | | |
| | 1 | Describe your proposed annual media plan for this campaign to include strategy and accountability, 1:1 minimum added value match and return on investment for all paid media. The campaign may include but not be limited to TV, radio, out-of-home, digital, print, website, and social media channels. | | 60 | 33.3% | 300.0 | 0.0 | |
| | 2 | Describe how you would propose working with the DABS, Utah’s Parents Empowered Underage Drinking Prevention Workgroup, and Local Substance Abuse Authorities; including community outreach to connect with all Utahns wherever they live. | | 30 | 16.7% | 150.0 | 0.0 | |
| | 3 | Describe plans for meeting the objective and goals of this campaign, including resources required and key dates of the campaign. | | 15 | 8.3% | 75.0 | 0.0 | |
| | 4 | Describe how their campaign proposal will integrate with the existing Parents Empowered campaign and progressively move the campaign forward. | | 30 | 16.7% | 150.0 | 0.0 | |
| | 5 | Describe how your plan to deliver comprehensive accountability for the campaign, plans to evaluate and measure the performance of the campaign, resources/tools to be used to help guide campaign strategies and direction | | 30 | 16.7% | 150.0 | 0.0 | |
| | 6 | Provide examples of past work in TV, social, digital, and other media. | | 15 | 8.3% | 75.0 | 0.0 | |
| | | | | | 100.0% | 900.0 | 0.0 | 0.0 |
| Required Technical Point Threshold | Min Percent | Min Points Required | Points Earned | Percent Earned | Evaluation |
| 80% | 720.0 | 0.0 | 0.0% | |
| Cost | Low Cost Option | Offered Cost | Percent of Total | Points Possible | Points Earned |
| | | 10% | 100.0 | 0.0 |
Purchasing will use the following cost formula: The points assigned to each offerors cost proposal will be based on the lowest proposal price. The offeror with the lowest Proposed Price will receive 100% of the price points. All other offerors will receive a portion of the total cost points based on what percentage higher their Proposed Price is than the Lowest Proposed Price. The formula to compute the points is: Cost Points x (Lowest Proposed Price/Proposed Price).
| Total Evaluation Points | Points Possible | Points Earned |
| Total Technical Evaluation Points | 900.0 | 0.0 |
| Total Cost Evaluation Points | 100.0 | 0.0 |
| Total Evaluation Points | 1,000.0 | 0.0 |