4-Attachment C Cost Sheet.xlsx

This is a cost proposal sheet for a marketing and advertising services contract issued by the State of Utah Division of Purchasing on behalf of the Department of Alcohol and Beverage Services. The RFP seeks a single vendor to provide advertising and media services for an underage drinking prevention campaign, including promotion of Parents Empowered ads and general awareness messaging regarding underage drinking throughout Utah. The contract term is five years, with vendors required to guarantee pricing for a minimum of one year.

Pricing shall be submitted as a blended hourly rate that encompasses all labor costs, including account supervision, media buying, art direction, planning, consultation, and other required labor expenses, as well as profit margin. The cost proposal will be evaluated using a comparative scoring formula in which the vendor submitting the lowest proposed price receives 100 percent of available cost points, while all other vendors receive a proportional percentage of cost points calculated by dividing the lowest proposed price by their respective proposed price and multiplying by the total cost points available. All yellow-highlighted cells on the cost sheet must be completed, and any deviation from the required format may result in proposal disqualification. The offeror information section requires the vendor name, contact name if different from the offeror, contact phone number, and contact email address.