3-Attachment B Scope of Work.docx
DOCX document 19 KB Posted
- Solicitation number
- LD26-7
- Issued by
- Utah
About this file
This is a Scope of Work document for the State of Utah Department of Alcohol and Beverage Services (DABS) for an Underage Drinking Prevention Media and Education Campaign. The successful contractor must design, produce, and operate a comprehensive campaign to eliminate underage drinking in Utah, with specific deliverables including the creation and placement of high-quality advertisements across multiple media formats (television, radio, out-of-home, digital, print, website, and social media) in English and selected materials in Spanish or other languages. The campaign must be carefully researched and evidence-based, targeting parents and guardians of children ages 9-16, and include public relations services, earned media opportunities, collaboration with local substance abuse authorities, website management for the Parents Empowered platform, and performance evaluation and measurement components. The contractor must begin immediately on July 1, 2026, and launch the campaign by August 17, 2026, with an approved annual campaign plan due no later than August 17, 2026. All plans, products, creative elements, and expenditures must be approved by DABS. The contract is for one year with up to four additional renewal years at the State's discretion based on funding availability, contractor performance, and mutual agreement, resulting in a potential five-year term.
The DABS has allocated $3,400,000.00 for this project for fiscal year 2027 (July 1, 2026 to June 30, 2027), with the State retaining the right to modify the budget during contract negotiations and throughout the budget year based on legislative appropriations. The contractor must submit an annual budget plan detailing the intended use of appropriated funds and provide a written report to the Behavioral Health Commission by October 1, 2026, detailing the campaign's impact and results in reducing underage drinking. The RFP will result in a single contract award to the responsive and responsible vendor with the highest score, with the vendor required to guarantee pricing for one year. No specific response dates, site visits, or bidders' conferences are mentioned in this scope of work document.
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Other files
| File | Type | Posted |
|---|---|---|
| 4-Attachment C Cost Sheet.xlsx | XLSX spreadsheet | |
| 6-Attachment E RFP Requirements.docx | DOCX document | |
| 5-Att.-A-Agency-Terms-and-Conditions-GS (6).docx | DOCX document | |
| 7-Attachment D Scoresheet 2026-Updated.xlsx | XLSX spreadsheet | |
| 2-Vendor Prerequisites - RFP Agency.pdf | ||
| 1-Claim of Business Confidentiality Updated.pdf.pdf |
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ATTACHMENT B: SCOPE OF WORK
The services to be provided by the successful contractor are described below. The agency selected must be able to design, produce, perpetuate, coordinate, and operate under strict deadlines and within budget, an Underage Drinking Prevention Media and Education Campaign (Campaign) to eliminate underage drinking in Utah. The scope of work will include but not necessarily limited to the following:
1. Shall decrease underage drinking use rates in Utah as measured by the Utah Student and Risk Prevention (SHARP) Survey.
2. Shall increase advertising awareness of Parents Empowered ads and general awareness of underage drinking ads in Utah.
3. Alert parents/guardians that alcohol can harm a young still-developing brain and may have immediate and long-term negative effects on their child’s mental and physical health, while significantly increasing their likelihood of alcohol dependence. Educating and empowering parents/guardians of their important parental influence and encourage immediate personal action by adopting proven parenting skills and behaviors to help their children grow up alcohol-free.
4. Working directly with the DABS and the Parents Empowered Underage Drinking Prevention Workgroup (PE UDPW). Conduct regular PE UDPW meetings.
5. Create and produce a variety of high-quality advertisements for various media formats and channels. Shall be in English, and selected advertisements in Spanish or other languages as needed.
| 6. | The Campaign may include but not be limited to TV, radio, out-of-home, digital, print, website, and social media. The media Campaign and individual media ads must: |
| a. | be carefully researched and developed. |
| b. | be appropriate for the selected target groups. |
| c. | be approved by the DABS. |
| d. | have multiple evaluation components built in for measurement of effectiveness and demonstration that the objectives have been met. |
| e. | offer innovative and strategic approaches for creative messaging, placement, production, etc. |
| 7. | Buy and place all media for the Campaign. There may be exceptions in which local communities might elect to use the material and place media with local community tailoring done by them. |
| 8. | Provide public relations services. Have a qualified public relations staff and resources to organize and implement newsworthy events on a regular basis. |
9. Advocate for earned media opportunities with credible news organizations.
10. Collaborate with Utah’s prevention system and provide resources to the Local Substance Abuse Authorities to educate, organize and mobilize underage drinking prevention outreach efforts within local communities and coalitions throughout the state of Utah.
11. Seek opportunities and suggest innovative ideas, strategies, and cultivate appropriate partnerships supporting the common goal of preventing underage drinking in Utah.
12. The Campaign shall not conflict with the national SAMHSA underage drinking campaign(s), the national www.stopalcoholabuse.gov, and the DABS website. We would expect the Campaign to use these websites and other credible resources for references.
13. Create, coordinate, produce and deliver approved Campaign educational outreach materials in English and selected materials in Spanish or other languages as needed.
14. Identify creative, cost-effective and strategic opportunities to reach underserved audiences and populations.
15. Enhance, coordinate, and manage the Parents Empowered website.
16. Evaluate and measure the performance of the campaign.
17. Be able to perform a subset of these services for other underage drinking prevention topics, and other initiatives related to underage drinking prevention, if funding becomes available.
18. The successful offeror must be able to begin immediately July 1, 2026 and launch the Campaign by August 17, 2026 and must have in place a detailed and approved annual Campaign plan no later than August 17, 2026.
19. All plans, products, creative elements, copy, and expenditures, along with any changes, must be approved by DABS.
In developing the media and education Campaign the offeror must take into consideration the following:
1. The State of Utah, DABS, PE UDPW, Utah prevention, and many others are committed to prevent and reduce underage drinking in Utah. We’re in this to “move the needle.” Our goal for the Campaign is to have every Utah child reach the age of 21 alcohol-free, so they have a healthy brain and the best opportunity for a bright future.
2. The media and education Campaign must address the target group of parents/guardians with children ages 9-16.
3. Prevention is a science. Use of evidence-based programs such as the Risk and Protective Factor Model addresses various key domains. If implemented with fidelity, this model is a proven way of preventing and reducing substance abuse and its related consequences.
4. Do no harm. The Campaign must be carefully researched and developed, and appropriate for the target group(s). The Campaign must be guided by evidence-based research and fully recognize the challenges and opportunities of its messaging.
5. The successful offeror shall timely prepare the following documents: 1) An annual budget plan detailing the intended use of the appropriated money for the Campaign and no later than October 1, 2026, produce a written report to be submitted to the Behavioral Health Commission on the media and education campaign conducted and the impact and results of the efforts of reducing underage drinking during the prior fiscal year ending June 30, 2026.
The length of the contract is one year with up to four additional years at the State’s discretion and by mutual agreement based upon funding availability, need and/or contractor performance.
Pending Legislative appropriations, the DABS has allocated ($3,400,000.00) for this project for fiscal year 2027 which runs from July 1, 2026 to June 30, 2027. The DABS has the right to modify the budget during contract negotiations and throughout the budget year, based upon legislative appropriations.
The Scope of Work specifics is subject to change based on the awarded contract.
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