55-SOW for America 250 Tour Nationwide.pdf

SCOPE OF WORK

FOR PUBLIC AFFAIRS SECTION

FOR AMERICA 250 SEMIQUICENTENNIAL TOUR

I. SCOPE OF SERVICES

A. The Embassy of the United States of America in Kuala Lumpur (the Client) is seeking a contractor to plan, curate, coordinate, promote, and execute a series of activities, including a kickoff event and a nationwide tour, from September 2025 in celebration of the America 250 Semiquincentennial. These activities will commemorate the 250th anniversary of the United States, while also strengthening U.S.–Malaysia bilateral ties through cultural exchange, education, innovation, and civic engagement.

B. The tour will take place at the 6 American Corners in Malaysia (Kuala Lumpur, Kedah, Penang, Kelantan, Sabah and Sarawak) and 3 additional locations at Perak, Terengganu and Johor. The tour will feature activities and booths designed to showcase U.S. history, government programs, exchange and education opportunities, English language partnership, American culture, and shared prosperity. The tour will be at each location for two days.

C. The contractor is also required to do a survey in each location identifying the knowledge and interest of target audience towards U.S. Embassy programs before and after the tour takes place, as well as the types of programs and areas they would like for the U.S.

Embassy to do more. All works will take place in close consultation with the U.S.

Embassy.

D. All prices should be in Malaysian Ringgit (MYR).

II. SCOPE OF WORK

The Contractor shall plan, coordinate and organize an America 250 Semiquincentennial Tour with the following services:

1) 2 days (Saturday and Sunday) per location.

2) Locations and venue rental – total 9:

a. 6 locations at the American Corners in Malaysia (Kuala Lumpur, Kedah, Penang, Kelantan, Sabah and Sarawak). Venue will be provided free.

b. 3 additional locations at a major town in Perak, Terengganu and Johor. Venue to be sourced and rented by the contractor.

3) Booth design and set up for all 9 locations, including their backdrops and 2 staff assistant for each booth. Each booth should have 1 TV and internet/wifi connection.

Each location has at least 12 booths to showcase:

a. Booth 1 - American Corners - Including a special highlight on the American Corner where the tour is hosted.

b. Booth 2 - EducationUSA – Provide information to the public about the basic steps to study in the U.S., and promote services provided by EducationUSA through digital outreach, automated tools and digital materials and where Education USA advisers are available for further guidance & support.

c. Booth 3 - Exchange programs - Promote and explain about our exchange programs.

d. Booth 4 - English programs – In addition to raising awareness of OPEN and ACCESS programs, it is also to solicit participation from teachers and schools to partner with the Embassy for these programs.

e. Booth 5-10 - American Innovations – Showcase American contributions to science, technology and entrepreneurship through tech. To engage with the American Chamber of Commerce to connect industry leaders and promote U.S.

innovation on a global scale.

f. Booth 11-12 – American Snacks Identity – To introduce popular American snacks to the Malaysian crowd.

4) Promotional and publicity services:

a. Designing, printing and publishing the promotional materials with consultation and approval of the U.S. Embassy.

b. Design and send invitations to relevant stakeholders in each location comprising of high school students, university students, teachers, parents, and other relevant stakeholders.

c. Provide social media strategy, and implementation of announcements for all 9 locations, with the announcements boosted regularly to relevant target audience.

d. Provide traditional media strategy and implementation of announcements for all

9 locations. Assist to engage with press for coverage in at least the launch event in Kuala Lumpur, Sabah and Sarawak, and Johor. Each location stated here needs to receive at least two media coverage being published.

5) Transportation:

a. 2 buses to transport 80 higher education and tertiary students for each location.

6) Designing and production of at least 4,000 publicity collaterals such as pens, tote bags, and bottles.

7) Pre/post-program data collection and analysis. There should be pre and post-survey for Sabah, Sarawak, Kelantan, Penang and Johor, making it 5 surveys in total. Each survey needs to have at least 200 sample size, with proportionate amount of high school and university students, general member of the public, and government agencies in Malaysia.

8) Documentation of activities (photos, videos, written reports). Reports need to have outcomes, metrics, and recommendations, and submitted no later than 2 months after the last location.

9) Organize presentations for each location inclusive of emcee, and PA system:

a. Voices of American Experience - with each location consisting of at least 2 U.S.

Government exchange alumni from any of the exchange programs, and 2 U.S.

university alumni.

b. American Culture: Global Prosperity – A cultural festival, film screenings, or artist exchanges that spotlight the dynamism of American excellence and illustrate how American creativity drives global prosperity. A cultural festival consisting of, at least 1 American film screenings (the Embassy will provide the film with appropriate approvals), 1 artist exchanges between a Malaysian and American art and/or art performance practitioners, and other U.S. cultural elements for all locations.

10) Launch event at first location.

A National Kickoff Event in Kuala Lumpur celebrating 250 years of American excellence, highlighting key moments in U.S. history and showcasing the nation’s achievements in innovation, culture, and democracy. Provide launching gimmick, stage, seats, backdrop, AV system, emcee and manage invitation for at least 100 guests at the launch event, not including media. Identify key speakers, panelists/special guests to have a role.

Refreshment for the 100 guest to be provided after the event as a networking opportunity.

III: PERIOD OF PERFORMANCE

The performance period for this contract is from September 19, 2025, with the first media advertisement scheduled for September 20, 2025.

IV: PAYMENT TERMS AND CONDITIONS

The Contract is only open to Malaysian based/registered contractors who have a valid SAM.gov registration prior to the execution of a contract. Failure to have a valid SAM.gov registration will prevent payment of services.

The Contractor shall submit invoices electronically as per instructions on the contract for services ordered and rendered under this contract. Payment will be made within 60 days of completion of project.

V: OTHER TERMS AND CONDITIONS

The Contract is only open to Malaysian based/registered contractors who have a valid SAM.gov registration.

The proposal should include the following information. If your company is unable to meet certain requirements, please propose alternatives.

a) Describe the qualifications and experiences of your company.

b) Indicate any portion of work that will be done by subcontractors and identify the subcontractors.

VI: Budget

Provide a detailed budget, including ALL anticipated costs, fees and any relevant taxes.

Please confirm that your firm will hold the firm-fixed price for 60 calendar days. Also, please note, all bids must be stated in MYR.

BASIS FOR AWARD

• For this solicitation, technical merit, past performance, and relevant experience are more important than price. Award will not be automatically determined by numerical calculation or formula relationship between these variables. As technical merit of the offerors' proposals and past performance becomes more equal, the evaluated price may become the determining factor. The Contracting Officer shall determine what trade-off between technical merit, past performance, and price promises the greatest value to the Government, price and other factors considered. Contract award will be made in accordance with Federal Acquisition Regulations Part 12-Acquisition of Commercial Items, and Part 13-Simplified Acquisition Procedures.