2026 Advertising Program RFP PDX_Concession Solicitation No. 2026-14650.pdf

REQUEST FOR PROPOSALS

2026 ADVERTISING PROGRAM CONCESSION SOLICITATION

AT PORTLAND INTERNATIONAL AIRPORT

October 2026

SOLICITATION NUMBER 2026-14650

Advertising Program

REQUEST FOR PROPOSALS SCHEDULE

Activity: Date/Time/Location:

Pre-Proposal Conference October 27, 2026

Meeting: 1:30pm – 3:00pm PDT

Port of Portland Headquarters, 8th Floor

7200 NE Airport Way

Portland, OR 97218

Optional Tour will be Available

Deadline for Submission of Questions November 13, 2026

3:00 PM PDT

RFP Submittal Deadline November 24, 2026

3:00 PM PDT

PlanetBids Vendor Portal Link

Click on Bid Opportunities

Solicitation # 2026-14650 https://vendors.planetbids.com/portal/15598/portal-home

Potential Interviews/Presentations Week of December 14, 2026

Estimated Award Date Week of January 4, 2027

Port Commission Approval Q1 2027

This schedule is subject to change at the sole discretion of the Port of Portland.

TABLE OF CONTENTS

OVERVIEW OF CONCESSION OPPORTUNITY………..………………………………. 4

Introduction ………………………………………………………………………….……………………….… 4

Project Scope …………………………………………………………………………………………………… 4

Existing Advertising Program……………………………………………………………………………… 5

Base Advertising Program…………………………………………………………………………………… 5

Supplemental Advertising Program……………………………………………………………………. 8

Summary of Key Business Terms ……………………………………………………………………….. 8

BACKGROUND INFORMATION……………………………………………………….. 10

PDX Facts and Statistics……………………………………………………………………………………. 10

Terminal Core Project…………………………….……………………………………………………….. 11

INSTRUCTIONS TO PROPOSERS ……………………………………………………………… 12

Non-Mandatory Pre-Proposal Meeting…………..……………………………………………….. 12

Process for Questions ………………………………………………………………………………………. 12

Process for Proposal Submittal …………………………………………………………………………. 12

Required Proposal Format ……………………………………………………………………………….. 12

PlanetBids Support ……………………………………………………………………………………………. 13

PROPOSAL REQUIREMENTS ……………………………………………………………………… 13

Minimum Qualifications ……………………………………………………………………………………. 13

Required Content ……………………………………………………………………………………………… 13

Proposal Form, Checklist and Active Participants List ………………………………………… 14

Evaluation Criteria and Process…………………………………………………………………………. 14

Section One, Experience and Qualifications …………………………………………………. 14

Section Two, Proposed Advertising Program and Transition Plan ………………… 15

Section Three, Operations, Maintenance, Sales and Marketing Plans…………… 16

Section Four, Revenue Proposal, Pro Forma, Financial Statements ……………… 17

Section Five, Community Impact……………………………………………………………………. 19

RFP GENERAL INFORMATION …………………………………………………………………… 19

Revisions to RFP ………………………………………………………………………………………………. 19

Influencing the Process …………………………………………………………………………………….. 20

Title VI Solicitation Notice…………………………………………………………………………………. 20

Disclaimer …………………………………………………………………………………………………………. 20

Public Disclosure of Responses …………………………………………………………………………. 20

SUBMITTAL FORMS

SUBMITTAL A Proposal Form

SUBMITTAL B Proposal Checklist

SUBMITTAL C Active Participants List

SUBMITTAL D Pro Forma Template

SUBMITTAL E Electronic Financial Statement Template

EXHIBITS

EXHIBIT A Existing Advertising Display Locations

EXHIBIT B Historic Advertising Annual Gross Sales

EXHIBIT C Base Advertising Program

EXHIBIT D Available Advertising Storage and Network Rooms

EXHIBIT E Advertising Diagrams for Terminal Core Project Locations

EXHIBIT F Sample Agreement

EXHIBIT G PDX Facts and Statistics

EXHIBIT H Evaluation Criteria and Process

EXHIBIT I Sample Design and Construction Timeline

EXHIBIT J Design Review and Construction Permitting Guide

EXHIBIT K PDX Design Standards Overview

OVERVIEW OF CONCESSION OPPORTUNITY

Introduction

The Port of Portland (“Port”), invites experienced, qualified, and financially sound business entities (“Proposers”) to submit a competitive proposal to provide a high quality, innovative, professionally designed and managed advertising program at Portland International Airport

(“PDX”).

This Request for Proposals (“RFP”) provides the details, requirements, criteria, timelines, and guidelines applicable to the preparation of a complete and responsive proposal.

Proposals should consider that Proposer will be responsible for the development and installation, including but not limited to design, construction, environmental compliance, and extension of required utilities through Port approved processes.

At the conclusion of the RFP evaluation, the Port intends to enter a Concession Agreement

(“Agreement”) with the successful Proposer.

Project Scope

The successful Proposer will have the non-exclusive right to manage and sell advertising, including both static and digital content, throughout the terminal at approved locations.

Proposer will assume full responsibility, at its own cost and expense, for the design, installation, operation, maintenance, sales and marketing tasks associated with operating a successful concessions advertising program.

The Port seeks Proposers who can offer the following:

• Enhance the Airport Environment. Build a creative innovative advertising display program that is consistent and complementary with the features and characteristics of

PDX and the newly updated terminal.

• Update the Advertising Program. Current design trends should be planned and incorporated into the new displays. The program must use modern advertising methods, stay fresh, and offer different choices to meet the needs of both local and national advertisers. Displays should not appear cluttered or detract from the architectural and design theme of the terminal.

• Maximize Revenues. The program should maximize advertising revenues without interfering with operational efficiencies while also maintaining an excellent passenger experience.

• Bring an Onsite Team. From the passenger perspective, PDX is a gateway to the Pacific

Northwest region. Proposers should showcase comprehensive expertise in local and regional markets. To ensure seamless support, they must provide a continuous onsite presence with a designated sales representative and operations manager available to

PDX.

The minimum operating requirements are as follows:

• Proposer will be required to provide regular monitoring and timely maintenance.

• All digital displays must remain operational twenty-four (24) hours a day, seven (7) days per week.

• Routine maintenance for repairs and cleaning must be performed on a regular basis to ensure clean, safe and operational equipment.

• Proposer must update content as needed or as directed in a timely manner.

• Proposer must ensure adequate staffing and resources to maximize revenue to the Port through the sale and placement of advertisements.

Existing Advertising Program

The current advertising program has gone through significant change over the last few years due to impacts by the Terminal Core (“TCORE”) project. The Port worked closely with the advertising vendor to relocate and/or remove displays, with the goal of keeping the program viable, throughout the TCORE project. The Existing Advertising Display Locations are attached as

EXHIBIT A.

The present advertising asset mix is 77% static and 23% digital, with most advertisers either local or regional. In CY 2025, the breakdown of advertisers was 53% local, defined as companies based in the greater Portland area, 23.5% regional, defined as companies based elsewhere in Oregon, and 23.5% national, defined as all other businesses. Revenue based on CY 2025 numbers averaged 52% static and 48% digital. For reference only, the Historic Advertising Annual Gross

Sales over the past five years are provided on the attached EXHIBIT B. The Port’s goal is to adjust the current static advertising program while expanding the digital footprint. It is important to the

Port for the new program to retain a high percentage of local and regional advertisers.

Existing advertising displays, both wall and digital, were refreshed in 2017. The current agreement states that at termination, at the Port’s sole discretion, ownership of all tenant improvements is assumed by the Port. The Port intends to decline taking ownership of all tenant improvements. The Port's expectations are that all existing advertising displays and associated equipment will be removed and/or replaced.

Base Advertising Program

Proposer should present an innovative, modern, and visually appealing advertising program with the intent to maximize appeal to the traveler, while remaining true to the look and feel of PDX.

Proposed locations which include wall displays, digital displays, and banners within the main terminal and concourses are shown on EXHIBIT C and listed below. These locations are considered the "Base Advertising Program." Available Storage and Network Rooms programmed for advertising are shown on EXHIBIT D.

A total of ten locations within the Base Advertising Program were added during the recent TCORE project and include infrastructure as noted on EXHIBIT E, Advertising Diagrams for Terminal Core

Project Locations.

For any location proposed in the Base Advertising Program outside of the TCORE project footprint, initial discovery shows that both power and fiber should be accessible per the summary below.

Base Advertising Program Locations

Concourse B

Digital display One near Gate B3

One next to FIDs, ground load gates

Banner One over escalators

Concourse C

Digital display Seven near Gates C5, C6, C9, C13, C14, C17, C20

Overhead digital display

One over moving walkway

Banner One at head of Concourse

Concourse D

Digital display Four near Gates D4, D5, D6, D9

Overhead digital display

One over moving walkway

Banner One at head of Concourse

Concourse E

Digital display Three near Gates E3, E5, E9

Banner Two over moving walkways

Wall display One between moving walkways

One near public restrooms

TCORE Ticketing, Concourse Connector, North & South Hall

Digital display One each next to the FIDs in North & South

Ticket Lobby

One each in North & South Hall

One in the central Ticket Hall

Wall display Four in the Concourse Connector

One prior to the entrance of Concourse E

Baggage Claim

Digital display One each base of North & South escalators

Five within the baggage carousel units

Wall display Three on back wall

Power and Fiber General Summary

For additional information, the Port of Portland Guidelines for Tenant Telecom Services and

Supporting Infrastructure at PDX document is available upon request.

• The Port maintains well-spaced common-use network rooms typically placed within standard ethernet network distance lengths (300’) that can be used by tenants to leverage Port fiber backhauls for services. Placement of equipment is subject to Port review and approval. Two tenant network rooms are available and programmed for the advertising program.

• The Ports owns and maintains an extensive campus-wide fiber-optic cabling infrastructure that enables long distance connectivity between common use network rooms, service provider meet-me rooms, and demarcation facilities from the closest Port-owned common use network room. The Port may choose to provide data transport services via this fiber infrastructure. Optionally, the tenant may choose to place their own cabling, subject to Port review. Utilizing the Port’s fiber infrastructure will require tenants to wire from their tenant space to the nearest port network room and the tenant must contemplate any necessary media conversion required.

• Commercial Cellular Distributed Antenna System. PDX has a commercial cellular

Distributed Antenna System (DAS) that is operated and maintained by Boingo Wireless which provides a robust cellular environment. The DAS distributes cellular services provided by AT&T, Verizon, and T-Mobile (and any cellular service providers re-selling those vendors).

• Power to Base Advertising Program concourse locations may be routed from deplaning up through concourse columns.

• Power to Base Advertising Program baggage claim locations may be obtained from existing power within baggage carousels or routed from baggage road.

Structural for overhead displays

• Initial high-level analysis shows maximum weight is 400 LBS centered on truss and applied at bottom chord work points as two (2) equal 200 LBS max point loads with cable connections that allow the sign to swing.

Supplemental Advertising Program

Proposer should also present creative and innovative airport advertising ideas not included or in place of certain aspects of the Base Advertising Program which will be considered the

"Supplemental Advertising Program". The Supplemental Advertising Program must also maximize appeal to the traveler while remaining true to the look and feel of PDX.

• Display Options. Proposers are welcome to propose display options that are in addition to or replacement of locations in the Base Advertising Program. The Port is open to consider options exterior to the PDX Terminal. Proposer should include a summary explanation behind the proposed approach.

• Sponsorship and Naming Rights. The Port encourages Proposers to suggest creative ideas for maximizing revenue through sponsorships and/or naming rights for PDX services, facilities, amenities and infrastructure. The Port considers sponsorship to be a recurring relationship with a commitment for longer term support, may also be exclusive for valued elements and part of an overall marketing strategy.

• Community Partnerships. Proposers are invited to suggest creative ideas for innovative partnerships with businesses that want to pursue non-traditional marketing at PDX but also include a revenue component.

The Port reserves the right to decline any proposed element of the Supplemental Advertising

Program. Proposers should anticipate that any portion of the Supplemental Advertising Plan accepted will be installed and operational as proposed in this RFP and agreed to by the Port.

Summary of Key Business Terms

A summary of key business terms is provided below for reference, and further described in the

"Sample Agreement", attached as EXHIBIT F. The Sample Agreement contains the standard

Agreement terms, and conditions of the Port's concession agreements, and incorporates relevant terms and conditions under this RFP. Proposers should read the Sample Agreement carefully and submit any questions or concerns using the process outlined in the Process for Questions section.

The Port may, in its discretion, negotiate additional agreement terms with the successful

Proposer as deemed appropriate by the Port, and these terms will be incorporated into the

Agreement. The Port reserves the right to change the Sample Agreement prior to execution.

Term

Initial Term Ten years

Effective Date Date both parties sign the Agreement.

Commencement Date Term and Concession Fee/MAG will start on the

Commencement Date which is the earlier date of: (1) the date Proposers improvements are substantially complete or (2) specific date based on proposed RFP transition plan.

Operating Area & Premises

Operating Area, Advertising

Locations

PDX Terminal and Concourses, to include Base

Advertising Program and any Supplemental Advertising

Program.

Available Storage Space

Available Advertising Network

Rooms

T1TK41 (420 SF+/-)

T1TP70 & T1TP73 (390 SF+/-)

Fees

Concession Fee & Minimum Annual

Guarantee (“MAG”)

Revenue Sharing breakdown to be proposed through this RFP to include Concession Fee and MAG.

The minimum MAG will be no less than $1.25 million per year. Proposer will pay either the MAG or Concession

Fee, whichever is greater. The MAG will never be less than the minimum set in this RFP or the first or second full Agreement year.

Storage Fee Storage Fee to be set at established annual rates

($63.99/SF effective July 1, 2026). Effective July 1 of each year, the rate is subject to adjustment according to the Consumer Price Index.

Mid-Term Refurbishment Proposer will be required to maintain, refurbish and replace the display units, equipment, and fixtures as necessary to ensure utilization of the latest advertising technology and maintain the appearance of a first-class advertising program.

At approximately the midpoint of the Agreement term, refurbishment of the equipment will be required based on an amount up to 20% of the initial capital investment, subject to the discretion of the Port.

Marketing Fee Waived. Annual marketing fee of $1,500, which supports special events, collateral materials, and promotions that concessionaires have access throughout the year.

Central Receiving and Distribution

Center (CRDC) Fee

Waived. A CRDC has been installed at PDX and is currently operated by Bradford Logistics. Bradford’s service receives deliveries, coordinates product inspections, and brings deliveries directly to concessionaire’s storage locations. Concessionaires pay

1% of annual gross sales to help fund the program.

PDX Worker Benefit Program

Support Fee

Waived. The Port values the workforce at PDX and regularly offers employee support programs for transit, job fairs, hiring bonuses, etc. Agreements include an annual fee of $3,500 to help fund these programs collectively.

Employee Parking Employee Parking Lot for $40/per employee per month.

Two (2) Short Term Parking Garage parking spaces for

$80/per space per month.

Security Deposit

Basis of Deposit Three (3) months estimated Concession Fee.

Amount of Deposit For the first Agreement year, deposit will be informed by projected revenue. After the first year of the

Agreement, the security deposit may be adjusted annually based on actual revenue. It will not exceed the highest three (3) Concession Fee payments during the preceding Agreement year.

Tenant Investment

Proposer will be responsible for the complete design and installation of overall advertising program through the Port’s tenant improvement process.

May also include removal/disposal of existing advertising displays based on proposed transition plan.

It is the responsibility of Proposer to calculate the overall cost for Proposer's improvements.

BACKGROUND INFORMATION

PDX Facts and Statistics

PDX served 18,563,132 million travelers during calendar year 2025, which is a 6% increase from the 2024 passenger count of 17,518,499.

PDX operates primarily as an Origination and Destination (O&D) airport. As of September 2026, 10% of departing passengers connected to other cities. The other 90% of travelers start or end their journey at PDX, and for all those passengers, the airport will be their first or last impression of our region.

PDX through its concessions, services and amenities seeks to create an environment that embodies the unique character of the Pacific Northwest. PDX is largely a leisure airport, with a smaller percentage of business travelers. Most airport users are either nearby residents or are deliberately choosing to visit the region for vacation, so both groups are particularly interested in an experience that reflects the region.

On an average day, about 50,900 travelers depart from or arrive at PDX and during peak travel periods, as many as 60,600 travelers pass through PDX. Additionally, around 8,200 badged employees work at PDX on any particular day (~13,000 active badge holders total). The busiest months of the year are June, July and August with spikes in traffic occurring for the holidays in

November/December and spring break in March/April.

PDX is served by nine US-based carriers (one of which also operates international flights) and seven foreign-based international carriers. Currently, PDX has nonstop flights to nine international destinations in six countries. Most international flights operate out of Concourse D.

Alaska Airlines is the largest passenger carrier at PDX followed by Southwest, Delta, United, and

American Airlines. PDX contains four concourses with a total of 52 gates, with an additional 7 programmed to return by December 2026. The attached EXHIBIT G provides additional PDX Facts and Statistics.

Terminal Core Project (TCORE)

The main terminal expansion project is the largest project the Port has ever built in its more than

130-year history.

Overall, the TCORE project has grown, modernized, and beautified PDX, preparing it to meet the demands of a new generation of travelers. The upgrades include a 150-foot-wide building expansion that houses two brand new security checkpoints with increased capacity, fully redesigned ticket lobby, return of the concourse connector which allows passengers to access any concourse after passing through security, and an earthquake-resilient main terminal. PDX is now more energy-efficient and inclusive by design.

TCORE has also added new artwork, trees and greenery, an impressive wood lattice roof, multitude of new food, beverage and retail shops and a few areas carpeted with the original PDX carpet.

The grand halls immediately after each security checkpoint have been fully reconstructed with

30-foot ceilings, expansive window views, tons of natural light, greenery at every eye-level, and a lineup of concessions designed to look like a city streetscape, complete with pergola-style canopies and sidewalk seating. All PDX’s departing passengers will pass through one of these two halls, which should see equal volumes of traffic.

The final phase of the new terminal concluded in June 2026. A few remaining areas under construction include projects related to the return of gates closed due to construction, replacement of revolving doors and escalators, and a refresh of the baggage claim ceiling and lighting.

To get more information on what the new main terminal includes, visit pdxnext.com where you’ll see renderings, construction photos and storytelling.

INSTRUCTIONS TO PROPOSERS

Non-mandatory Pre-Proposal Meeting

Proposers are encouraged to attend the Pre-Proposal Meeting which will be held on the date, time and place listed on the Schedule. Subject matter experts will present on various topics and will be available to answer questions. Additional details and further instructions will be provided in an upcoming invitation through PlanetBids.

Process for Questions

To ensure transparency, please submit questions through the PlanetBids system only. The Q&A button is located at the top of the screen in the “Project Title” homepage on PlanetBids.

Questions will be answered within 72 hours of the submission. The deadline for all questions to be submitted is listed on the Schedule.

Process for Proposal Submittal

Proposals in response to this RFP are to be submitted electronically to the PlanetBids system on or before the deadline listed on the Schedule. A PlanetBids Vendor Portal Link is included on the

Schedule.

To upload final Proposal documents, navigate to the “Project Title” as described above. A “Place eBid” button will be in the lower right corner. Click this button and follow prompts to upload documents.

If required, scheduling of presentations will be made with Proposer’s primary contact during the week listed on the Schedule.

Results of this RFP will be made individually to Proposer’s primary contact, and the successful

Proposer will be posted on PlanetBids as a final step in the process. Notifications are anticipated to be made by the Estimated Award Date listed on the Schedule.

Required Proposal Format

To qualify for this RFP, a Proposer must submit an electronic Proposal prior to the deadlines listed on the Schedule.

Proposals are to be submitted electronically by uploading a PDF document to the PlanetBids system. Financials should be uploaded as separate attachments.

Ensure each section of the Proposal is clearly labeled to match the section requirements outlined below, including all required Submittals.

Maximum page count is thirty (30) pages, not including SUBMITTALS C, D, and E. Proposals should be a standard 8.5” x 11” format, with a font size no smaller than 11 points, except for graphics, renderings and photographs which are allowed to be 11” x 17” format. No materials will be returned.

PlanetBids Support

Technical assistance for the PlanetBids system can be obtained through the PlanetBids support team. Assistance is available at the following link, or by clicking the “Help Center” button at the top right of the homepage: https://vendors.planetbids.com/portal/15598/help Review the FAQ and/or scroll to the bottom of the page for the contact function.

PROPOSAL REQUIREMENTS

Minimum Qualifications

Proposer must possess the following minimum qualifications to be considered:

• Proposer must have a minimum of three (3) years of successful, continuous, and recent experience in the operation and management of an advertising program. The experience must be in a high-traffic airport comparable to or larger than PDX.

• Proposer has managed and operated a minimum of three (3) different advertising programs in an airport over the last five (5) years, each generating at least $1,000,000 in annual revenue.

• Evidence of financial capacity to design, construct, operate, and maintain overall advertising program submitted in proposal.

• Submit a full and complete proposal.

• Provide written verification in proposal that Proposer has never defaulted on a prior agreement and never had an agreement terminated for cause. Proposer must also disclose if it has forfeited or voluntarily surrendered an advertising program in any airport within the last ten (10) years. If so, Proposer must list and explain every instance of forfeiture or voluntary surrendered program, explain the circumstances, and provide an airport reference for contact.

Required Content

For a Proposal to be deemed responsive to this RFP, it must be complete, accurate, and contain all the information requested below. The format, organization, and content are all important in conducting an accurate and complete review of the Proposal.

Omission, inaccuracy, misstatement, or failure to submit any or all the items required by this RFP may be cause for rejection of the Proposal.

Please take the time to carefully read and understand the Proposal requirements and provide any other information that may help the evaluation team to understand the uniqueness of the

Proposal.

Proposal Form, Checklist and Active Participants List

Proposal must include the completed Proposal Form, SUBMITTAL A and Proposal Checklist, SUBMITTAL B. Include contact person with whom all future RFP correspondence and/or communications will be directed.

Proposer must also complete the Active Participants List attached as SUBMITTAL C. Information is to be provided for Proposer and for each firm that intends to participate, including any subcontractors, subconsultants, and/or suppliers with whom Proposer received quotes from, engaged in negotiations, or entered into pending contracts, whether or not the proposal is successful.

Evaluation Criteria and Process

Proposals will be evaluated by a Port evaluation team. The evaluation will be in accordance with the Evaluation Criteria and Process listed on EXHIBIT H.

Experience and Qualifications

SECTION ONE, 20 Points

Executive Summary

Proposal shall include an executive summary identifying Proposer while also highlighting the unique strengths of the Proposal, show how the Proposal meets and/or exceeds the goals and requirements of this RFP, how Proposer meets the Minimum Qualifications, and why the proposed advertising program is a perfect fit for PDX. Maximum page count is two (2) pages.

Business Plan

Provide Proposer’s current business plan with company mission and description, markets served, relevant industry information, business organization, and future goals or growth plans.

Experience

• Demonstrate ability of Proposer’s national sales organization to solicit and sell available advertising to local, regional, and national advertisers.

• Demonstrate experience in all categories of advertising and detail how you plan to maximize revenue to the Port.

• Validate that Proposer has sufficient qualified staff to develop and program the advertising display content being proposed in this RFP.

Proposed Advertising Program and Transition Plan

SECTION TWO – 80 Points

Proposed Base Advertising Program

Submit the following information in sufficient detail to clearly define the proposed Base

Advertising Program.

• Provide overview of proposed program, including what makes it an innovative and engaging design and layout, and how it will be compatible with PDX architecture and interior design.

• Describe how the proposed program will enhance the experience of PDX users and advertisers and bring value to PDX.

• Demonstrate Proposer's ability to successfully implement the proposed advertising plan.

Provide examples, in similar high-traffic airport locations, showing current and previous experience in providing the type of services being proposed. Include the gross revenue generated at each location.

• Provide details about any new technologies Proposer might like the Port to consider under the proposed Base Advertising Program.

• Explain how Proposer will integrate current and emerging advertising trends now and throughout the term of the Agreement.

Proposed Supplemental Advertising Program

• Provide an overview of proposed program, including what makes it an innovative and engaging design and layout, and how it will be compatible with PDX architecture and interior design.

• If proposed program is replacing aspects of Base Advertising Program, explain the reasoning behind the proposed revisions.

• Detail any new technologies Proposer might like the Port to consider in the Supplemental

Advertising Program.

• Demonstrate previous success in selecting new innovative concepts and integrated marketing packages and how it resulted in increased revenues.

• Establish Proposer's ability to successfully implement the proposed plan and include potential revenues that may be generated.

Transition Plan

• Provide an overview of the proposed transition plan. Include a clear timeline and how the transition plan will handle any asset transfers and active contracts. Explain the overall approach for the existing tenant improvements.

• Describe how communication will be handled with all interested parties.

• Explain how revenue to the Port, to the greatest extent possible, will be preserved.

Project Approach and Execution

• Include a description of how Proposer will approach the design, permitting, demo and construction steps as part of the proposed Transition Plan. Include a project schedule that reflects the Sample Design and Construction Timeline attached as EXHIBIT I and

Design Review and Construction Permitting Guide, attached as EXHIBIT J.

Operations, Maintenance, Sales and Marketing Plans

SECTION THREE – 40 Points

Operations and Maintenance Plan

• Provide an operations plan, specific to PDX, for advertising design, production and program management.

• Describe how Proposer will ensure that personnel are responsive to Port needs and inquiries. Include any specific proposed services levels and the minimum operating requirements listed in this RFP.

• Provide an operations plan related to facilities management, PDX specific, including a detailed plan for ongoing maintenance and repair of the proposed advertising program.

Describe all routine cleaning and maintenance that will occur.

• Outline an overall strategy showing the ability to periodically redevelop and update advertising assets over the term of the Agreement.

Sales and Marketing Plan

• Describe Proposer’s approach to growing program revenue, share current and previous experience and success in similar high-traffic airport locations. Define what key tactics were employed to accomplish that growth.

• Provide details about your national sales organization and its capability to solicit and sell available advertising to local, regional, and national advertisers. How will you incorporate a local sales representative into your sales organization. Address experience in all categories of advertising and detail how you plan to maximize revenue to the Port.

• Demonstrate how Proposer’s plan will result in attracting new advertisers, retain long-term advertisers, adapt to changing markets using new methods; and use key indicators or metrics to measure the success of an advertising program. Elaborate on how Proposer will target national and local media buyers, as well as advertisers in the area surrounding

PDX.

• Describe the strategy that will be used to pursue any proposed Supplemental Advertising, including sponsorships, community partnerships, and experiential marketing initiatives, for the advertising program.

• Demonstrate an understanding of the market segments and how they impact the proposed plan for advertising. Describe what conclusions have been drawn from the demographics that have been provided or were gathered and how you would relate these to an advertising sales plan.

• Explain the procedure for measuring passenger feedback to advertising placement.

• Define Proposer’s corporate customer service philosophy. Identify how that philosophy will be applied.

• Describe how Proposer will provide financial information and data related to the advertising program to the Port in a timely manner.

Revenue Proposal, Pro Forma, Financial Statements

SECTION FOUR – 50 Points

Revenue Proposal

• Propose a revenue sharing proposal that will maximize the revenues to the Port. The fee structure shall be in the form of a percentage Concession Fee based upon gross annual sales for each year of the contract.

• Proposer shall propose the MAG amount for the first full year of the term. For each subsequent year of the term the MAG shall be 85% of the previous year’s actual payment.

Concessionaires will pay either the MAG or Concession Fee, whichever is greater. The

MAG will never be less than the minimum set in this RFP, and the first year or second year’s MAG. The minimum MAG set by the Port is $1,250,000 million per year.

• Proposer shall submit the revenue sharing proposal in the body of this RFP, as well as incorporating it into the pro forma. The proposed revenue sharing proposal should separate the proposed Base Advertising Program and the Supplemental Advertising

Program.

• Proposer shall include all assumptions used to develop the revenue sharing structure.

Pro Forma

• Provide a pro forma operating statement which indicates Proposer’s projected gross sales and expenses for the first five (5) years. Proposers are to use the format shown on the

Pro Forma Template, attached as SUBMITTAL D.

• The pro forma shall demonstrate an understanding of the proposed Agreement and shall be evaluated in terms of reasonableness; demonstrated understanding of the proposed advertising program; viability of the proposed advertising program; and ability to fund continuing operations from cash flow generated by the business.

• Proposer should plan for and include in the financial projections a mid-term reinvestment.

The mid-term reinvestment should include budgeted amounts for reinvestment in the advertising program and associated equipment based on an amount up to 20% of the initial investment, subject to the discretion of the Port.

• Submit in writing the underlying assumptions and any additional documentation supporting sales projections, including breakdown of customer base, sales growth strategy, relevant partnerships with third party companies and their effect on sales generation.

• Proposer shall incorporate the revenue sharing proposal into the pro forma as well as placing it within the Proposal. The proposed revenue sharing proposal should separate the Base Advertising Program and the proposed Supplemental Advertising Program.

• Include an itemized estimate of proposed capital investment. To ensure accuracy, Proposer may want to consult an architect and/or general contractor familiar with PDX and the PDX Design Standards Overview, attached as EXHIBIT K.

Financial Statements/Capability

Proposer shall demonstrate the ability to finance the monetary commitments necessary to design, install, operate and maintain the proposed advertising program and enter into a long-term Agreement as developed by the Port.

• Provide audited financial statements for the last five (5) fiscal years using the Electronic

Financial Statement Template, attached as SUBMITTAL E, including balance sheet, statement of cash flow and income statements prepared in accordance with Generally

Accepted Accounting Principles (“GAAP”), reflecting the current financial condition of the proposing entity and any joint venture or affiliate entities.

• Also, include an interim balance sheet and income statement of any significant financial events occurring subsequent to the closing date of the most recent financial statements.

If unaudited, said statements must be signed by a corporate executive officer (“CEO”) or corporate financial officer (“CFO”) attesting to the financial statements’ accuracy.

• A ratio analysis over four (4) years will be conducted by a Port financial analyst to determine financial strength, as well as review of the sources and uses of funds.

Community Impact

SECTION FIVE – 10 Points

Participation in the Airport Concessions Disadvantaged Business Enterprise ("ACDBE") Program as implemented by the Federal Aviation Administration is one way the Port ensures it meets its nondiscrimination obligations under federal law. Although the Agreement will be subject to the

ACDBE program, this RFP will not have an ACDBE percentage goal. However, your response to the following questions will be evaluated.

• Illustrate Proposer's creative approaches to driving economic opportunities and support for underserved segments of local communities.

• Provide a narrative of Proposer’s experience promoting small business inclusion. Discuss any innovative or successful approaches used in previous or existing airports. Share how small businesses have been supported in other business activities.

• Provide information regarding Proposers outreach efforts prior to the issuance of this RFP to encourage small business participation.

• Identify if there are opportunities within the scope of work covered by this RFP that small business subcontractors or suppliers can reasonably perform rather than Proposer self-performing.

RFP GENERAL INFORMATION

Revisions to RFP

If there are any substantive changes made to this RFP during the RFP process, an addendum will be posted on the PlanetBids site.

Influencing the Process

Proposers or their agents are instructed not to contact evaluation team members, Port employees, or Commissioners for the purpose of influencing the Port’s decision or influencing the RFP process in any way. The Port, in its sole discretion may disqualify Proposers for any violation of the requirements of this Section.

Title VI Solicitation Notice

The Port, in accordance with the provisions of Title VI of the Civil Rights Act of 1964 (78 Stat. 252, 42 U.S.C. §§ 2000d to 2000d-4), 28 CFR § 50.3, and 49 CFR Part 21, hereby notifies all bidders

(Proposers) that it will affirmatively ensure that any contract entered into pursuant to this advertisement, all Proposers will be afforded full opportunity to submit bids in response to this invitation and will not be discriminated against on the grounds of the owner’s race, color, national origin, sex, creed, age, or disability in consideration for an award.

Disclaimer

The Port may decline to review late submissions. Responses to this RFP will not be returned.

Proposers are solely responsible for all expenses associated with responding to this RFP.

Public Disclosure of Responses

Any information provided to the Port in accordance with this RFI is subject to Oregon’s public record laws (ORS 192.311 to 192.431). Any information that is deemed by Proposer to be exempt from disclosure should be plainly marked and separated from the remainder of the Proposal. The entire Proposal may not be marked as exempt.