19GE5026R0013_Attachment 1 - Schedule and Contract Clauses.pdf
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- Solicitation number
- 19GE5026R0013
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This is a Combined Synopsis/Solicitation document and Addendum to SF-1449 for a firm-fixed-price, indefinite-delivery/indefinite-quantity (IDIQ) contract for management and operations of the @america Center in Jakarta, Indonesia. The contract is issued by the U.S. Department of State, with Contracting Officer Travis Keon and Contract Administrator Jenina Dosch. The performance period begins April 2026, with a one-year base period and four optional annual renewal periods. The contract minimum is $5,000 USD and the maximum is $12,500,000 USD over the life of the contract. Funding will be provided through annual task orders subject to fund availability.
The contractor must provide comprehensive programming, operations, marketing, security, and janitorial services for the center, which serves approximately 2,500 Indonesian visitors weekly and operates in-person and virtual platforms with over 250,000 online followers. Key deliverables include minimum 40 in-person events monthly, 2,400 in-person weekly visitors, 2,000 online viewers weekly, and monthly membership increases. The contractor must establish seven CLINs covering management and operations, security services (with sub-CLINs for supervisory, overt, and covert personnel), facility maintenance, third-party programming support ($161,000 base year not-to-exceed), technology infrastructure, Indonesian VAT, and Defense Base Act insurance. Required staffing includes a Project Administrator, Senior Manager, Deputy Senior Manager, Operations Manager, Content and Programming Manager, Partnership Coordinator, and a Supervisory Guard with eight-person security team. All personnel must be vetted through the Regional Security Office. The contractor is responsible for cost reporting, monthly invoicing, weekly and monthly status reports, and quarterly database updates. Advance payment is not authorized, and the firm-fixed pricing structure includes all labor, materials, equipment, overhead, profit, transportation, and DBA insurance costs.
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Combined Synopsis/Solicitation 19GE5026R0013 Management & Operations of @america Center, Jakarta, Indonesia Addendum to SF-1449
Table of Contents
THE SCHEDULE
A. PRICING
A.1 Contract Price A.2 VAT – Value Added Tax A.3 Excise Tax – James Zadroga 9/11 Victims Health and
Compensation Act of 2010 Notice A.4 Defense Base Act A.5 Minimum and Maximum Amounts
B. STATEMENT OF WORK
B.1 Background B.2 Program Objectives B.3 Partners & Target Audiences – A Network Approach B.4 Description of Services B.5 Key Personnel
C. CONTRACT ADMINISTATIVE REQUIREMENTS AND
PROCEDURES
C.1 Quality Assurance and Surveillance Plan (QASP) C.2 Deliverables and Reports Requirements C.4 Miscellaneous Contractor Requirements C.5 Physical and Information Security Requirements C.6 Changes in Ownership
D. TASK ORDERS / INVOICES
D.1 Task Order D.2 Start / Period of Performance D.3 Invoices, Review and Payment
E. CONTRACT ADMINISTRATION DATA
CONTRACT CLAUSES
FAR 52.252-2 Clauses Incorporated by Reference (Feb 1998) FAR 52.203-6, Restrictions on Subcontractor Sales to the Government
Alternate I (Nov 2021) FAR 52.203-13, Contractor Code of Business Ethics and Conduct
(Nov 2021)
FAR 52.203-17, Contractor Employee Whistleblower Rights (Nov 2023)
FAR 52.203-19, Prohibition on Requiring Certain Internal Confidentiality Agreements or Statements (Jan 2017)
FAR 52.204-9, Personal Identity Verification of Contractor Personnel (Jan 2011)
FAR 52.204-13, System for Award Management Maintenance (Oct 2018) (RFO DEVIATION January 30, 2026)
FAR 52.209-6, Protecting the Government's Interest when Subcontracting with Contractors Debarred, Suspended, Proposed for Debarment, or Voluntarily Excluded (Jan 2025) (RFO DEVIATION January 30, 2026)
FAR 52.209-9, Updates of Publicly Available Information Regarding Responsibility Matters (Oct 2018) (RFO DEVIATION January 30, 2026)
FAR 52.209-10, Prohibition on Contracting with Inverted Domestic Corporations (Nov 2015) (RFO DEVIATION January 30, 2026)
FAR 52.212-4, Terms and Conditions—Commercial Products and Commercial Services (Nov 2023) (RFO DEVIATION January 30, 2026)
FAR 52.222-50, Combating Trafficking in Persons (Oct 2025) (RFO DEVIATION January 30, 2026)
FAR 52.224-3, Privacy Training (Jan 2017) FAR 52.225-14, Inconsistency Between English Version and
Translation of Contract (Feb 2000) FAR 52.226-8, Encouraging Contractor Policies to Ban Text
Messaging While Driving (May 2024) FAR 52.228-3, Workers’ Compensation Insurance (Defense Base
Act) (Jul 2014) FAR 52.228-4, Worker’s Compensation and War-
Hazard Insurance Overseas (Apr 1984) FAR 52.229-6, Taxes-Foreign Fixed-Price Contracts (Feb 2013) FAR 52.229-12, Tax on Certain Foreign Procurements (Feb 2021) FAR 52.232-33, Payment by Electronic Funds Transfer-System for
Award Management (Oct 2018)
FAR 52.232-40, Providing Accelerated Payments to Small Business Subcontractors (Mar 2023)
FAR 52.233-3, Protest After Award (Aug 1996) (RFO DEVIATION January 30, 2026)
FAR 52.233-4, Applicable Law for Breach of Contract Claim (Oct 2004) (RFO DEVIATION January 30, 2026)
FAR 52.236-13, Accident Prevention, Alternate I (Nov 1991) FAR 52.237-3, Continuity of Services (Jan 1991) FAR 52.240-91, Security Prohibitions and Exclusions (RFO
DEVIATION January 30, 2026) FAR 52.242-15, Stop-Work Order (Aug 1989) FAR 52.240-93, Basic Safeguarding of Covered Contractor
Information Systems (RFO DEVIATION January 30, 2026) FAR 52.245-1, Government Property (Sep 2021) FAR 52.245-9, Use and Charges (Apr 2012) FAR 52.252-6, Authorized Deviations in Clauses (Nov 2020) DOSAR 652.216-70, Ordering—Indefinite-Delivery Contracts (Apr
2004) DOSAR 652.225-71, Section 8(a) of the Export Administration Act of
1979, as Amended (Aug 1999) DOSAR 652.229-70, Excise Tax Exemption Statement for
Contractors Within the United States (Jul 1988) DOSAR 652.229-711,Personal Property Deposition at Posts Abroad
(Aug 1999) DOSAR 652.232-70, Payment Schedule and Invoice Submission
(Fixed-Price) (Aug 1999) DOSAR 652.242-73, Authorization and Performance (Aug 1999) DOSAR 652.243-70, Notices (Aug 1999) DOSAR 652.236-70, Additional Safety Measures (OCT 2017) DOSAR 652.237-72, Observance of Legal Holidays and
Administrative Leave (Feb 2015) FAR 52.216-18 Ordering (Aug 2020) FAR 52.216-19 Order Limitations (Oct 1995) FAR 52.216-22 Indefinite Quantity. (Oct 2025) (RFO Deviation
January 30, 2026) FAR 52.217-8 Option to Extend Services (Nov 1999) FAR 52.217-9 Option to Extend the Term of the Contract (Mar 2000)
FAR 52.232-19 Availability of Funds for the Next Fiscal Year (Apr 1984)
DOSAR 652.222-800 Recruitment of Third Country Nationals for Performance on Department of State Contracts
DOSAR 652.242-70 Contracting Officer’s Representative (COR) (Aug 1999)
THE SCHEDULE
The Contractor shall create, develop, and execute @america programming and provide management, operational, marketing, security, and janitorial services for the @america Center in Pacific Place Mall, Jakarta, Indonesia. @america is the U.S. Embassy Jakarta’s American Center and the premier public diplomacy venue of the U.S. Department of State.
A. PRICING
This is a firm-fixed-price, indefinite-delivery/indefinite-quantity (IDIQ) contract under which firm-fixed-price task orders will be issued. Contract prices are stated in a fixed currency and are not subject to adjustment or change by contract modification.
The Contractor shall furnish all labor, materials, equipment, and services necessary to perform the work in accordance with the Statement of Work and all contract terms and conditions, within the timeframes specified. The firm-fixed price includes all costs associated with performance, including labor, materials, equipment, overhead, profit, transportation, DBA insurance, and any other costs required for full and complete performance.
A.1 Contract Price Offerors shall complete and submit Attachment 2, Price Proposal Breakdown, which will be incorporated into the contract upon award.
CLIN Extended Description/s:
CLIN 001 - Management and Operations: All personnel costs (except security), overhead, and administrative costs for planning, coordinating, and executing center operations and programming. Includes all staff labor for program implementation, social media management, visitor services, and center operations.
CLIN 002 - Security Services: Provision of security team operating during all facility hours, plus additional security for large events as approved.
• Sub-CLIN 002A - Supervisory Guard: One (1) FTE Supervisory Guard to manage security team and coordinate with mall security and Embassy security personnel.
• Sub-CLIN 002B - Overt Security Supervisor: One (1) FTE Overt Security Supervisor.
• Sub-CLIN 002C - Overt Security Personnel: Five (5) FTE base requirement. Offerors shall provide unit price per guard per month for task order scalability.
• Sub-CLIN 002D - Covert Security Personnel: Two (2) FTE base requirement. Offerors shall provide unit price per guard per month for task order scalability.
CLIN 003 - Facility and Equipment Maintenance: Routine facility upkeep, janitorial services, cleaning supplies, promotional signage, and minor building repairs not exceeding $1,999.00 per incident.
• Sub-CLIN 003A - Major repairs or repairs in excess of $1,999.00 will be obtained on a separate contract. Labor for routine maintenance and minor repair of government-furnished equipment per OEM specifications, not exceeding $200 per incident. See Attachment 4 – List of Equipment for the list of government-furnished equipment (GFE). Necessary consumable materials (replacement parts) as needed during minor repairs or equipment replacement will be furnished by the Government.
CLIN 004 – Third-Party Programming Support: External speakers, performers, licensed content, production services, and related programming materials as required.
This CLIN is established as a firm-fixed-price, not-to-exceed amount of $161,000 for the base year, derived from historical average expenditures. The CLIN value shall increase annually based on historical average escalation rates for the applicable out-years.
The Contractor is not entitled to receive the full CLIN amount. Payment under this CLIN shall be limited to the actual, allowable, allocable, and reasonable costs incurred, and shall not exceed the applicable CLIN ceiling amount for the performance year.
The Contractor shall provide reasonable documentation of third-party expenditures for verification purposes (i.e., to confirm that costs were allowable, allocable, and reasonable). Such documentation shall not serve as a basis for price adjustment.
The Contractor assumes all risk of cost overruns. The Government shall not pay costs more than the stated CLIN amount.
CLIN 005 - Technology Infrastructure: Annual subscriptions for website hosting, social media management platforms, analytics tools, video conferencing, and other required technology services.
CLIN 006 - Value Added Tax (VAT): Indonesian VAT on CLINs 0001-0006 as documented by Tax Invoices.
CLIN 007 - Defense Base Act Insurance (Reimbursable at actual cost NTE): DBA insurance premiums at actual cost not to exceed proposed amount.
A.2 VAT – Value Added Tax A.2.1 Including Taxes in Proposals If applicable, Offeror/Contractor shall identify Value Added Tax (VAT) as a separate line item in the Price Proposal Breakdown in Attachment 2.
A.2.2 In order for the United States Embassy Jakarta to receive reimbursement for VAT, the Contractor must satisfy the following conditions:
a. The Contractor must be in possession of a Jakarta VAT registration number, and the registration number must be included in all payment requests,
b. Contractor's invoices must be issued by the Contractor in Block 14 of the award document (SF 1449) and the Contractor must have obtained authorization to operate and conduct business in Jakarta,
c. Contractor's invoices must reflect VAT as a separate line item, and
d. VAT costs incurred by subcontractors or suppliers and billed to the prime contractor do not represent value addition by the Contractor;
such costs shall not be included in CLIN 006.
A.2.3 Limitations on VAT Payment The Contractor will be paid the separately-listed VAT in CLIN 006 upon providing a valid Jakarta VAT registration number. At any point during contract performance or before contract's expiration, the Contracting Officer reserves the right to require documentary proof from the Contractor substantiating that VAT has been paid to the host government. Any refund of VAT to the Contractor shall be paid to the Government to the extent the Government made VAT payment to the Contractor.
A.3 Excise Tax – James Zadroga 9/11 Victims Health and Compensation Act of 2010 Notice Unless a waiver or exception applies, payments subsequent to this procurement are subject to an excise tax of 2% pursuant to 26 U.S.C. 5000C. The Contractor shall complete attached form W-14 in order to apply for an exemption of the Excise Tax, if applicable.
A.4 Defense Base Act
(a) Performance under this contract is subject to the Defense Base Act (DBA).
Indonesia is not designated as a DBA waiver country; therefore, DBA insurance coverage is required for all Contractor personnel, regardless of nationality.
(b) DBA insurance premiums are included in the firm-fixed-price structure of this contract. Reimbursement for DBA insurance shall be limited to the actual cost incurred, not to exceed the amount proposed for DBA insurance, and shall be made only upon submission of acceptable documentary evidence demonstrating that the DBA insurance premiums have been paid. Reimbursement shall not exceed the DBA amounts reflected in the Contractor’s pricing.
A.5 Minimum and Maximum Amounts During life of this contract, the Government shall place orders totaling a minimum of 5,000 USD or local currency equivalent. This reflects the contract minimum for the entire life of the contract. The amount of all orders shall not exceed 12,500,000 USD or local currency equivalent, which reflects the contract maximum.
B. STATEMENT OF WORK
B.1 Background Indonesia is a key partner for the United States. It is the world’s fourth most populous country, third largest democracy, and the world’s largest Muslim majority nation. A G20 country, Indonesia’s economy is the largest in Southeast Asia with a GDP surpassing one trillion dollars and the country is a significant destination for U.S. exports and investment. Indonesia is a highly influential leader in the Association of Southeast Asian Nations (ASEAN), an international organization consisting of ten countries that shapes political, economic, security, military, educational, and sociocultural policy in the region. Indonesia plays a significant role in working with the United States on regional security issues to combat terrorism and transitional crime, preserve freedom of navigation to promote international trade, and support a rules-based framework in the South China Sea.
@america is an American Center in Jakarta, Indonesia that opened its doors on December 2, 2010. @america maximizes the depth and longevity of the U.S.- Indonesia relationship based off the understanding of a few key principles. First, modern statecraft relies upon networks of relationships. Gone are the days of relying solely on government-to-government relations or even relationships with just a few select individuals. Our globalized, connected world demands interaction with networks of people and organizations. Second, Indonesian culture places a high value on direct personal interaction. Security protocols, however, limit U.S.
Embassy Jakarta’s ability to welcome contacts onto its compound. The embassy must therefore find other avenues for direct interactions. Third, the United States needs to invest in the leaders of the younger generation of Indonesia. Over 60% of Indonesia’s population – more than 156 million people – are under the age of 35.
This generation will only grow in importance and influence as time progresses and is therefore essential to the long-term vitality of U.S.-Indonesia relations.
@america promotes an America First foreign policy, and the American perspective behind our policy positions. @america engages, informs, and influences Indonesia’s emerging leaders and the general public (ages 15-35) on policy issues showcasing American excellence and priorities such as religious tolerance, entrepreneurship, technology, education, and security. @america builds relationships with Indonesians from a broad cross-section of society by leading policy talks, hands-on workshops, technology demonstrations, competitions, educational advising services, study opportunity programs, social media outreach, alumni activities, concerts, talk shows, e-sports, and festivals.
@america’s physical venue is located in Jakarta’s Pacific Place Mall and is an easily accessible, U.S. government-funded facility that measures approximately 6,383 square feet (593 square meters). The center welcomes approximately 2,500 Indonesians per week and two million Indonesians have visited @america since its inception in 2010. @america is active on social media, including conducting online programs. Platforms include Facebook, Instagram, X, YouTube, Zoom, and the @america website. Online fans and followers number over 250,000.
While @america primarily serves Indonesians, over the past decade, the center’s exciting, informative programs have also earned it a significant role regionally in promoting U.S. policy and culture across the Indo-Pacific. @america regularly conducts programs on behalf of the U.S. Mission to ASEAN, leading us to engage with Brunei, Cambodia, Indonesia, Laos, Philippines, Malaysia, Myanmar, Singapore, Thailand, and Vietnam. @america also serves as the anchor for regional programing for Asia and the Pacific generated by Washington, D.C.-based Department of State offices. And of course, @america designs programs that are often of interest to other U.S. embassies and American Spaces and invites their collaboration.
B.2 Program Objectives The basic objectives of @america are to develop the U.S.-Indonesian relationship in the following ways:
• Explain and promote the intrinsic value of choosing the United States as Indonesia’s preferred partner in the public sector, private industry, and civil society.
• Accurately explain U.S. policy, and U.S. perspectives and insights behind such policy stances, to Indonesians.
• Policy priorities include economic growth and prosperity, regional security, technology and innovation, and public health, among others.
• Create and galvanize networks of current and future political, economic, civil society, and educational leaders who want to work together to advance a safer, stronger, and more prosperous world.
• Provide professional development opportunities for young Indonesians to increase their likelihood of success and to strengthen their links to the United States.
• Strengthen democratic principles by creating opportunities for true dialogue, including discussions on sensitive topics such as rule of law, corruption, human rights, gender-based violence, among others.
• Promote market-based economic growth and trade between the United States and Indonesia, including fostering entrepreneurship among young Indonesians.
• Promote U.S. higher education and encourage Indonesians to study in the United States.
• Promote U.S. technology, innovation, ideals, and creativity, while encouraging science and technology collaboration between the United States and Indonesia.
• Promote English language learning.
• Increase the accuracy and positivity of Indonesians’ perception of the United States and the American people.
• Raise awareness of the vibrancy and availability of opportunities in the United States.
• Conduct outreach to counter negative misperceptions of the United States.
B.3 Partners & Target Audiences – A Network Approach @america strives to do more than develop one-off, individual relationships.
Rather, we look to support and empower audiences who share America’s priorities to promote security and prosperity in the world. @america creates a network of these like-minded people, providing them a place to exchange views; obtain accurate, factual information; grow personally and professionally; and discover others who are equally committed to America’s foreign policy goals. When designing programs with partners, the contractor will invite the partner (speakers, moderators, performers, trainers, etc.) to actively leverage their network, such as advertise to their members, invite their members, and suggest new partners to @america from their professional networks. The contractor will maintain a database of partners, including the POC’s contact information, and history of collaboration. The contractor will maintain a membership database, including names, contact information, and interests. These databases remain the sole property of the embassy; see B.4.5 Data Analytics & Data Protection for additional requirements on databases and data collection.
Partners @america leverages the power of networks by partnering with organizations, such as the Government of Indonesia, private businesses, NGOs, think tanks, universities, community organizers, and more. These organizations may serve as co-sponsors of programs, provide speakers or moderators, promote programs to their members, or otherwise collaborate with @america.
Young Indonesians @america engages an audience of Indonesians aged 15-35, focusing primarily on those who will become increasingly influential in their fields as their careers progress. @america provides professional development opportunities for young Indonesians to increase their likelihood of success and to strengthen their links to the United States. Indonesia’s political and economic seat of power is its capital city, Jakarta, so in-person outreach concentrates on this demographic. @america also reaches broadly to Indonesians living throughout this country of over 17,000 islands, mostly via online programming and collaboration with American Spaces across Indonesia.
Alumni U.S. Embassy Jakarta sponsors Indonesians on U.S. Government-funded exchanges, and many Indonesians choose to study in the United States through their own initiative. @america connects these two types of alumni to the @america network in many ways. At the simplest level, @america invites alumni to participate in its programs, where they can join a growing network of like-minded, passionate people. The center also serves as a gathering place for alumni association meetings and events, to support the cohesion and activities of alumni associations. At the most sophisticated level, the center provides alumni and their associated organizations opportunities to create, design, partner on, and cross-promote @america programs.
Beyond Indonesia @america links the United States to the Indo-Pacific through individuals and organizations and their network of professional contacts, friends, and social media followers. @america regularly partners with American Spaces in Indonesia, the U.S. Mission to ASEAN, other U.S. embassies and America Spaces in the Indo- Pacific, offices of the U.S. Government located in the United States, and with American businesses and citizens.
B.4 Description of Services B.4.1 Plan and Obtain Programming The contractor will create, obtain, and implement public diplomacy programs that accurately provide information about U.S. policies, culture, and priorities in support of a strong U.S.-Indonesia relationship, highlighting shared history over the last 75 years and common goals. Such programs must align with U.S. Embassy Jakarta’s objectives and those of the U.S. Government more broadly. The contractor is expected to develop such programs themselves and/or in collaboration with the U.S. Embassy Jakarta and/or partners, under the guidance and approval of the Contracting Officer Representative (COR).
Programming will promote U.S. policy, and the American thinking and values behind such policy stances. Such programs will be conducted in-person, virtually, and as a hybrid combining in-person and virtual elements. Programs will include such topics as economic engagement, commercial diplomacy, good governance, religious tolerance, entrepreneurship, technology, education, and more. Program formats are varied and may include policy talks, human capacity building workshops, technology demonstrations, competitions, educational advising services, study opportunity programs, social media outreach, alumni activities, concerts, talk shows, e-sports, festivals or other formats. Programming will predominantly be for an Indonesian audience, but some programs will aim to develop the U.S. relationship with and within the region, and as such, have audiences in the Indo-Pacific. Programs will be conducted in English, Indonesian, and a mix of English and Indonesian.
The contractor shall:
• Work directly with the COR on the program schedule, detailing current and future events and exhibits.
• The contractor may sub-contract for programming services.
• Collaborate with Embassy staff on Embassy-initiated programs, prioritize these programs in terms of scheduling, and ensure sufficient logistical and technical support for the successful execution of these programs.
• The COR will follow agreed upon standard operating procedures (SOP) guidelines as to program implementation. These SOPs will guide the workflow and set performance expectations between the Contractor, programming partners, and the COR.
• Occasionally, programs for high-level events and VIP speakers and performers will require deviation from SOP guidelines.
• Provide 90-day projection including programming outline and proposed budget every month for COR review and approval.
To remain in compliance with the contract, the contractor must meet the following engagement targets:
• A minimum average of 2,400 in-person visitors per week and 2,000 online viewers for active programming per week. For in-person visitors, this measure will be counted using a foot counter or similar technology. For online viewers, this measure will be counted by the number of unique views during livestreamed programs.
• Monthly increases in @america membership
• Monthly increases in engagement with digital audiences (e.g. number of fans, followers, subscribers, etc.), as evidenced by reports informed by each platform's native analytics software
To remain in compliance with the contract, the contractor must meet the following programmatic targets:
• A minimum of 40 in-person events per month. Due to local holidays, school schedules, and student availability, attendance and event averages will vary from week to week and month to month. All in-person programs will be livestreamed on multiple online platforms unless an exception has been approved by the COR.
• Of these in-person and virtual programs:
- At least one every two months must include an American Space in
Indonesia.
- At least two per year must include regional programs (programs from the U.S. Mission to ASEAN, partnerships with other embassies, etc.).
- At least two per month will promote study in the United States.
- At least two per month will promote American English language learning and education.
B.4.2 Provide Visitor Activities In addition to programs, the contractor shall provide activities within the center and online that enhance visitor experiences. Such activities may include exhibits, video wall displays, interactive and/or immersive technologies, 3D printers, tablets (e.g.
iPads), gaming consoles, books/magazines, digital slideshows, supplemental social media postings, and other similar materials. Such materials provide ways for visitors to receive and engage with U.S. information in a dynamic manner, as well as to explore American cutting-edge technology, without formally attending a program.
B.4.3 Social Media and Online Engagement The contractor shall actively manage the @america website. The website functionality must include information about @america and its programs, and provide ways for site visitors to interact with @america (e.g. become a member, submit their programming ideas, request a school visit to @america, etc.). The website may also include information related to American Spaces Indonesia initiatives and programming. The functionality and look and feel of the website must be regularly updated, under COR guidance.
The contractor shall actively manage @america’s social media accounts and any other online presence (e.g. Zoom). @america currently has accounts on Facebook, Instagram, YouTube, Twitter, and Zoom but the selection of platforms may change as popularity of particular platforms grow or decline. Decisions to add or delete social media accounts will be determined by the COR, in consultation with the contractor. The contractor will create, publish, and analyze posted content that promotes the center, and its programs and activities.
Additionally, the contractor will engage and interact with @america’s social media followers (e.g. respond to user comments, monitor for new follows from big influencers, monitor for mentions, re-posting, etc.). The contractor will work with embassy social media staff and with other American Spaces in collaborating and amplifying each other’s social media content. The contractor will create an annual social media strategy and monthly social media calendar. The contractor’s social media and online engagement will be measured by each platform’s native analytics software, capturing statistics that quantify reach, growth, and interactivity levels.
The contractor will evaluate the performance of @america’s website, social media and any other online tool.
B.4.4 Marketing The contractor will actively market and promote @america and its programming via traditional and/or social media. All such advertising must receive COR approval. The contractor shall develop, implement, and regularly refine marketing strategies tailored to the target audiences identified by the COR.
The contractor will be responsible for increasing the number of @america members and online followers.
B.4.5 Data Analytics & Data Protection The contractor will use data analytic techniques to help optimize @america’s performance, analyzing social media, programmatic, audience, and partner data to understand trends and better inform decision-making.
The contractor will collect performance data (including the number of visitors, surveys, @america membership, partnerships, demographic information, social media and website statistics, etc.) and store such data in databases or similar tools.
The contractor is responsible for protecting the integrity of performance data and the contractor's staff must be properly trained on data collection and protection.
The contractor, in consultation with the COR, may choose data analytic toolsets.
@america currently uses HooteSuite, native social media platform analytics, a foot traffic monitor equivalent, spreadsheets, and similar tools for data collection.
The databases and data are the sole property of the U.S. government. Updated database information will be provided quarterly to the embassy, or upon request by the COR, with such data and databases accessible by the COR at all times. The data may not be used for purposes other than the operation of @america. Data regarding @america attendees which contains information identifying individuals may only be collected with express written permission of the COR. No data element shall be collected that does not have a direct, approved usage in the operations of @america.
B.4.6 Center Operations The contractor will operate the center’s facility and online presence on a daily basis. @america’s physical facilities must be open for educational advising, programming and events every Tuesday to Friday, from 1:00 PM to 9:00 PM and on Saturdays from 10:00 AM to 9:00 PM; and remain open with minimal staffing for educational advising and “passive programming” such as art exhibits and movie screening discussions on Sundays and Mondays from 1:00 PM to 9 PM, 365 days per year. The center will remain open during American and Indonesian holidays. Upon approval from the COR, the contractor may operate with minimal staffing during Idul Fitri, Christmas, New Year’s Day, and while staff training is being conducted.
The contractor must ensure 24 hours per a day, seven days per a week, 365 days per year secure operation of the equipment, software and services necessary to maintain @america’s online presence and virtual programming.
Contractor is responsible for keeping the center’s facilities clean and functional, with a pleasing appearance and properly operating equipment. The contractor will provide security, in close coordination with the COR and Embassy Jakarta’s Regional Security Office. As directed in writing by the COR, the contractor will comply with any changes needed to the security equipment or procedures at the center within the confines of the new organizational structure and the limitations of product availability and servicing in Indonesia.
B.5 Key Personnel The contractor must provide well-qualified staff to conduct the tasks outlined in the contract. The contractor’s staff will remain employees of the contractor with no affiliation to the U.S. Embassy.
The contractor shall name an overall Project Administrator who will ensure the quality of services provided and ensure communication and coordination between the contractor’s employees and the COR.
The contractor must maintain ongoing dialogue with the COR throughout the project to address and coordinate the timely resolution of all technical questions before, during, and after implementation.
The Government requires the contractor to utilize @america’s on-site work staff to the maximum extent possible, given the existing staff’s work experience in the center.
If the contractor provides any new staff upon executing this contract, the contractor must provide such new staff three weeks of training on American society, government, law, popular culture, education, customer service, technology, security, program data reporting and more. This training, although undertaken and paid by the contractor, must be coordinated with the COR. The training could use Embassy staff, digital video conferencing, and contracted trainers.
The contractor must provide regular professional development for all its staff on this contract. The contractor will outline a series of on-the-job and in-service training to take place when the facility does not have active programming scheduled. In particular, the contractor must ensure that social media, online tools, and new technology training is provided regularly to staff, given the rapidly changing nature of requisite skills in these areas as well as @america’s reputation for cutting edge technology. The contractor will present an overall training plan to the COR, who can help identify speakers and other training opportunities.
During event days, there must be a manager present to run the center. There must be sufficient audio-visual (AV) and information technology (IT) and program staff on site to implement programs and run all equipment on days when events are scheduled.
As reasonably directed by the COR, the contractor will provide additional administrative support not previously articulated in this contract to assure the effective function and success of @america.
The following requirements are the minimum requirements for each staff member.
• All staff members, both American and non-American, must be vetted through the Regional Security Office (RSO) in a timely fashion.
• Each contract staff member must conduct themselves in a professional manner and provide a high standard of customer service.
• Staff that are interacting with the public, with the COR, or are responsible for creating marketing materials, social media content, or audio-visual content shall be bilingual in English and Indonesian.
The contractor will be responsible for proposing a staffing pattern necessary for the conduct of all services outlined in the statement of work. The following key staff positions must be included in the proposed staffing pattern:
B.5.1 Project Administrator (PA) in-country (1) A senior company official who will ensure the quality of services provided and foster communication and coordination between the contractor’s employees and the COR. The contractor shall provide the Project Administrator the authority to make resource decisions on behalf of the contractor to support urgent operational needs, if and when needed. However, prior COR approval is required in all but the most critical of circumstances. If prior COR approval cannot be received in time, the contractor must inform the COR as soon as possible. In addition to extensive project management experience, the Project Administrator must have a background in program management, events management, marketing, and/or public relations.
The Project Administrator will act as the center’s general manager (recruitment, training, and other related and required functions) to assure compliance with Indonesian Labor Law.
The Project Administrator is responsible for maintaining the comfort and safety of the center and is authorized to refuse admittance to any person who is unruly, disruptive, dangerous, or rude based on the RSO’s Security Manual, and his situational assessment and discretion, excluding any U.S. Embassy Jakarta and Department of State (DoS) personnel. The Project Administrator will record refusal of admittance incident and report it to the COR within 24 hours.
The Project Administrator should preferably be an American or an Indonesian with extensive U.S. Experience. The Project Administrator must be fluent in English and should be fluent in Indonesian.
B.5.2 Senior Manager (SM) (1) The Senior Manager possesses great management and public relations skills setting a clear tone for excellent customer service. The SM must have project management experience and experience managing contractors and service providers such as musicians and caterers. The SM will supervise and manage all center staff, be responsible for helping create and implement programming, supervise performance data collection, liaise with Embassy staff, and manage volunteers. The SM must use the existing content management system to keep accurate and timely information about the center’s content, including licensing information for each piece of content. The SM creates monthly programming plans and submits these plans to the COR for review and approval. All content and activities in the center must have COR approval before implementation.
The SM is preferably a U.S. resident in Indonesia with extensive knowledge of life in the U.S. and American culture. The SM must be fluent in English and should be fluent in Indonesian.
B.5.3 Deputy Senior Manager (DSM) (1) The Deputy Senior Manager will possess significant managerial experience of both personnel and programs. The DSM must have project management experience, keen understanding of American foreign policy objectives, and practical knowledge of how to administer programs for targeted audiences. The DSM will support the SM in supervising and managing all center staff, be responsible for helping create and implement programming, supervise performance data collection, liaise with Embassy staff, and manage volunteers. The DSM is responsible also for implementing programming proposals from the COR and the Programming Advisor, including Embassy originated proposals. The DSM will directly supervise the Operations Manager and Content and Programming Manager.
The DSM must be fluent in English and should be fluent in Indonesian.
B.5.4 Operations Manager (OM) (1) Reporting to the Deputy Senior Manager, the Operations Manager is responsible for all center activities and programs, in the absence of the Senior Manager and Deputy Senior Manager. The OM must have good technological, managerial, and public relations skills. She/he will have regular interaction with Embassy staff.
She/he will create an environment to allow all center visitors to have a positive experience. The OM will work closely with the Senior Manager, Deputy Senior Manager, and all @america staff to ensure successful implementation of planned events. The OM must demonstrate the ability to manage the technological resources at the center. The OM is also responsible for ensuring that staff members comply with all security policies and procedures.
The OM must be bilingual in English and Indonesian.
B.5.5 Content and Programming Manager (CPM) (1) The Content and Programming Manager (CPM) reports to the Deputy Senior Manager. The CPM must have a keen understanding of the goals of a public diplomacy center, working closely with the COR who will provide policy guidance and direction when needed. The CPM will oversee all program implementation and supervise the Program Specialists, who are responsible for visitor experience. The CPM must evaluate all program proposals and content provided from the Embassy or external partners, determining how to best integrate them into the center. The CPM must ensure all outreach platforms in the center have approved programming for all hours the center is open. All content showcased on the center’s walls, video monitors, projectors, iPads, and any other devices must be approved by the COR before being installed at the center. The CPM will work closely with the Senior Manager to ensure workflow between contractor and Embassy teams.
The CPM must be an American, or an Indonesian with vast U.S. experience, as he/she is directly responsible for explaining the U.S. through dynamic programming and through informative content on the projectors, monitors, iPads and other devices.
The CPM must be bilingual in English and Indonesian.
B.5.6 Partnership Coordinator (PC) (1) Reporting to the Content and Programming Manager, the Partnership Coordinator serves as @america's primary liaison for external stakeholder engagement and partnership development. This position builds and maintains strategic relationships with key partners to expand @america's programmatic reach and impact among target audiences. The role encompasses full-cycle partnership management, from initial identification and cultivation through implementation, monitoring, and evaluation of collaborative initiatives. The Partnership Coordinator plans and executes events, meetings, and conferences that strengthen partner relationships and advance @america's mission. As the primary point of contact during partnership activities and events, this position leads event-focused monitoring and evaluation efforts, collaborating closely with the Social Media Coordinator and M&E Specialist to ensure comprehensive data collection and impact analysis that drives continuous program improvement and strategic partnership decisions.
The PC must be bilingual in English and Indonesian.
B.5.7 Supervisory Guard (SG) (1) and Security Team (8) Reporting to the Operations Manager, the Supervisory Guard will manage an eight
(8) person security team including five (5) overt security personnel, one (1) overt security supervisor, and two (2) covert security personnel during all hours that the facility is open to the public (seven days a week, eight hours a day and 11 hours a day on Saturdays). The SG will also manage additional security requirements for large programs or events. The SG will coordinate closely with Mall security and Embassy security personnel on a regular basis. While all security personnel will be employed by the contractor, the SG will ensure that vetting and training of incoming guards is performed by the Regional Security Office of the U.S.
Embassy.
The SG must be bilingual in English and Indonesian.
C. CONTRACT ADMINISTATIVE REQUIREMENTS AND PROCEDURES
C.1 Quality Assurance and Surveillance Plan (QASP)
1. Purpose This QASP establishes the methods and standards for monitoring and evaluating contractor performance for the operation and programming of the @america outreach center in Jakarta. The plan ensures that all services provided meet the requirements and quality standards set forth in the Statement of Work (SOW).
2. Roles and Responsibilities
• Contracting Officer’s Representative (COR): Responsible for monitoring contractor performance, documenting deficiencies, and notifying the Contracting Officer of continued unsatisfactory performance.
• Contractor: Responsible for management and quality control to meet contract terms and performance standards.
3. Performance Objectives and Standards The contractor must ensure strict quality assurance, recognizing that @america serves as the face of the U.S. Embassy and the U.S. Government.
To meet the contractual obligations for quality assurance, and the associated reporting and monitoring and evaluation, the contractor must do the following:
• The contractor’s Senior Manager and Operations Manager shall routinely monitor programs in progress to conduct quality control spot checks, reporting any deficiencies to the COR
• The contractor, under COR guidance, will develop program evaluation systems. The functions of these evaluation systems include measuring whether intended programmatic results are achieved, understanding @america attendees’ interests, and measuring visitor/partner satisfaction.
• The contractor will routinely provide guidance and suggestions regarding functional improvements to @america via a once-per-month report submitted to the COR by the Project Administrator or Senior Manager.
• The contractor will provide daily status updates verbally as warranted, provide a written weekly status report on @america attendance of both in-person and virtual programs, perform individual activity reporting for DoS performance measurement systems; provide reports for social media performance; and report monthly on membership.
• The contractor will collect data on additional performance measures as reasonably requested by the COR.
4. Surveillance Methods
• Direct Observation: COR or designated staff will attend events and inspect facilities.
• Random Sampling: Periodic review of program, social media, and marketing outputs.
• Performance Reporting: Weekly, monthly, and quarterly reports from the contractor.
• Customer Feedback: Collection and review of visitor and partner feedback.
• Data Audits: Regular review of data collection, storage, and reporting practices.
5. Performance Deficiency and Corrective Action
• The COR will document all complaints and deficiencies. If a deficiency is found, the contractor will be notified and given a reasonable period to correct it.
• Repeat deficiencies or failure to correct may result in escalation to the Contracting Officer for further action, including possible deductions or contract termination.
6. Reporting Requirements
• Daily: Verbal status updates as warranted.
• Weekly: Written status report on attendance (in-person and virtual).
• Monthly: Reports on membership, social media performance, and functional improvement suggestions.
• Quarterly: Updated database information and comprehensive performance review.
7. Quality Assurance Reviews
• The COR will conduct regular reviews of contractor performance against the QASP.
• The contractor’s Senior Manager and Operations Manager will conduct internal quality control spot checks and report deficiencies to the COR.
8. Documentation and Records
• All surveillance results, complaints, corrective actions, and performance data will be documented and maintained by the COR.
C.2 Deliverables and Reports Requirements All reports and other deliverables required under this contract shall be delivered by email to the COR.
NOTE: Any and all costs for the preparation, handling, mailing and submission of progress reports or any other required reports and documentation shall be included in the total price of each delivery order.
Description Submission Date Deliver To Reference A.5 Defense Base Act
(DBA)
Within 15 days upon award
Contracting Office
B. Reports As instructed by
COR
COR
D. Invoice Monthly COR / Designated
Billing Office
B.5 Key Personnel Vetting Information
Within 15 calendar days after contract award
COR
Combined Synopsis/Solicitation, Section (iv)
Recruitment and/or Housing Plans, if applicable (DOSAM 652.222-800 Recruitment of Third Country Nationals)
With proposal submission/as changes occur
CO/COR
Combined Synopsis/Solicitation, Section (iv)
Trafficking in Persons (TIP) Compliance Plan
(FAR 52.222-50)
Within 15 calendar days after contract award
Annually after award
CO/COR
C.4 Miscellaneous Contractor Requirements A contract with the U.S. Government conveys no special privileges or immunities to the contractor. The contractor is an independent commercial concern and not a part of the U.S. mission. The contractor's employees are not U.S. Government employees. Registration of this contract with the local government, if required by law, will be the sole responsibility of the contractor, and any fees, taxes, or other duties shall be payable by the contractor without recourse to the Government of the amounts thereof.
C.5 Physical and Information Security Requirements The contractor shall be responsible for safeguarding all government information provided for contractor use. All material / documentation produced for the USG will be the sole property of the USG. The contractor shall not release any documents to anyone unless authorized by the USG. The following considerations shall be followed by the contractor:
• All documents received or generated under the contract are the property of the USG.
• All documents shall be controlled and disseminated on a need-to-know basis. Reproduction and distribution are prohibited without express approval of the USG.
• All documents shall be marked and handled in strict accordance with all applicable requirements and regulations. Proposed and actual contract documents shall only be disseminated on a strict need-to-know basis and shall not be further disseminated without prior authorization from the USG.
• Those receiving any type of proposed and / or actual contract documents shall be responsible for these materials while in their possession, or that of any of their subcontractors. They shall return all documents, including all copies, promptly upon demand by the USG.
C.6 Changes in Ownership The contractor shall furnish the COR advance notification (90 calendar days prior to the effective date) of any disposition or the change in ownership or terms of lease of any facilities utilized by him for performance of any service under this contract.
D. TASK ORDERS / INVOICES
D.1 Task Order The required minimum purchase shall be obligated on a task order at the time the contract is executed. Funding for continued performance will be provided through annual task orders, subject to the availability of funds. Task orders may be modified during the period of performance to reflect changes in operational requirements. Each task order will contain the following information:
• Name of contractor
• Contract number
• Date of purchase
• Task order number
• Name of person placing the order
• Quantity, unit price, and total price of each service / insurance premium
• VAT or other taxes as a separate item, if applicable
• COR and post points of contact, including e-mail addresses
• Applicable contract clauses, either in reference or in full text if necessary
Only an RPSO Contracting Officer may place a written order.
D.2 Start / Period of Performance Contract performance starts April 2026.
The period of performance is one year, with four (4) possible annual option years.
Option years, if exercised, shall be for twelve (12) months each, commencing at the expiration of the previous period of performance.
The Government may extend this contract in accordance with the option clause in FAR 52.217-9, Option to Extend the Term of the Contract, which also specifies the total duration of this contract.
The Government may exercise the option set forth at Section 2, "FAR 52.217-8, Option to Extend Services", within the currently ongoing period of performance.
Notwithstanding the expressed contract expiration date, this contract shall remain in full force and effect…
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