Brand strategy, marketing services, web development, photography and videography services

The University of Wisconsin-Madison has established a multi-award vehicle for comprehensive brand strategy, marketing, and creative services covering eight distinct service categories. This state-wide contract enables participating entities to access pre-qualified vendors for brand strategy, marketing research, creative development, media advertising, inbound marketing, web development, video production, and photography services. The vehicle supports state agencies, municipalities, and cooperative purchasing members in procuring high-quality marketing and communication services through a streamlined procurement process with competitively solicited hourly rates.

The contract (UWMSN-2024-BRAND STRATEGY) was awarded on June 7, 2023, and includes 55 approved vendors with hourly rates ranging from $55 to $500 depending on service category. Prime contractors include notable firms such as Carnegie Dartlet, Dirigible Studios, Heavy Content Studios, and Evoke Brand Strategies, with geographic coverage limited to Wisconsin. While specific contract value details are not disclosed, the vehicle offers flexible purchasing options with vendors categorized by cooperative purchasing eligibility. The contract's service categories are defined by UNSPSC and NIGP codes related to marketing, communications, web development, photography, and videography services, providing a comprehensive solution for government marketing needs.