The Department of Health and Human Services (HHS) Centers for Medicare and Medicaid Services (CMS) awarded an Indefinite Delivery Contract (IDC) valued at up to $3 billion to IPG Dxtra, Inc. (doing business as Weber Shandwick), a global public relations and communications firm. The contract, known as the National Education Campaign and Outreach (NEC) Indefinite Delivery Indefinite Quantity (IDIQ), provides for a range of strategic communication, public relations, marketing, and outreach services to support various public health initiatives and campaigns.
Under this IDIQ, CMS has issued multiple delivery orders to Weber Shandwick, totaling over $1.3 billion to date. These orders cover services such as health insurance exchange public education and outreach, Medicare prevention awareness education, and special enrollment period outreach. The work is primarily performed on a time and materials pricing basis, with no set-aside designations, and takes place in locations including New York, NY and Maryland. This contract leverages Weber Shandwick's expertise in public health communication to deliver campaign messaging and support CMS's mission of informing Medicare beneficiaries and promoting enrollment in health insurance programs.
Generated 6/12/24, 9:10 AM