National Education Campaign & Outreach (NEC) IDIQ

Please see Amendment 3 attachment for Q&A's and revisions to Solicitation 75FCMC18R0006.

Please see Amendment 2 attachment for Q&A's and revisions to Solicitation 75FCMC18R0006.

Please see Amendment 1 attachment for Q&A's and revisions to Solicitation 75FCMC18R0006.

**See Solicitation Documents Attached**
**Please note that the new Solicitation number is 75FCMC18R0006**

The Centers for Medicare and Medicaid Services (CMS) intends to award Indefinite Delivery Indefinite Quantity (IDIQ) contracts to provide the Centers for Medicare & Medicaid Services (CMS) with a mechanism to support the agency in conducting a full range of activities associated with developing, implementing, and evaluating national integrated communications campaigns. This IDIQ will primarily focus on conducting a full-range of activities associated with executing CMS outreach, education, and communication campaign efforts and initiatives, coordinated with both internal and external stakeholders at a national, regional, state, and local level.

Generally, task orders shall include, but not be limited to:

• Proposing a comprehensive campaign strategy and corresponding tactics built on tried and true tactics and latest industry innovations to reach target audiences and motivate behavior change.
• Designing and producing creative materials that resonate with target audiences, emphasize key messages, and motivate behavior change.
• Coordinating all facets of media planning and buying on behalf of CMS.
• Executing data-driven digital advertising approved under media planning and buying tasks, such as paid search, social, display, mobile and video.
• Supporting organic content development and community management of owned social media channels.
• Developing and executing multi-faceted public relations campaigns for a wide range of audience sizes and types.
• Developing and applying rigorous qualitative and quantitative measures to track and evaluate the effectiveness of all national campaign programs.
• Analyzing data sets for direct outreach activities.

This procurement will be a full and open competition. It is anticipated that four (4) to six (6) awards will be made. The period of performance for this IDIQ is estimated at September 1, 2018-August 31, 2025. The NAICS code applicable to this procurement is 541810-Advertising Agencies.

A formal solicitation package will be available by the end of October 2017. Questions related to this synopsis should be referred to Ms. Danie Ridgway at danie.ridgway@cms.hhs.gov.

Contracting Office Address:
7500 Security Blvd.
B3-30-03
Baltimore, Maryland 21244-1850

Primary Point of Contact:
Danie Ridgway,
Contract Specialist
danie.ridgway@cms.hhs.gov
Phone: 410-786-2816

The Centers for Medicare and Medicaid Services (CMS) intends to award Indefinite Delivery Indefinite Quantity (IDIQ) contracts to provide the Centers for Medicare & Medicaid Services (CMS) with a mechanism to support the agency in conducting a full range of activities associated with developing, implementing, and evaluating national integrated communications campaigns. This IDIQ will primarily focus on conducting a full-range of activities associated with executing CMS outreach, education, and communication campaign efforts and initiatives, coordinated with both internal and external stakeholders at a national, regional, state, and local level.

Generally, task orders shall include, but not be limited to:

• Proposing a comprehensive campaign strategy and corresponding tactics built on tried and true tactics and latest industry innovations to reach target audiences and motivate behavior change.
• Designing and producing creative materials that resonate with target audiences, emphasize key messages, and motivate behavior change.
• Coordinating all facets of media planning and buying on behalf of CMS.
• Executing data-driven digital advertising approved under media planning and buying tasks, such as paid search, social, display, mobile and video.
• Supporting organic content development and community management of owned social media channels.
• Developing and executing multi-faceted public relations campaigns for a wide range of audience sizes and types.
• Developing and applying rigorous qualitative and quantitative measures to track and evaluate the effectiveness of all national campaign programs.
• Analyzing data sets for direct outreach activities.

This procurement will be a full and open competition. It is anticipated that four (4) to six (6) awards will be made. The period of performance for this IDIQ is estimated at September 1, 2018-August 31, 2025. The NAICS code applicable to this procurement is 541810-Advertising Agencies.

A formal solicitation package will be available by the end of October 2017. Questions related to this synopsis should be referred to Ms. Danie Ridgway at danie.ridgway@cms.hhs.gov.

Contracting Office Address:
7500 Security Blvd.
B3-30-03
Baltimore, Maryland 21244-1850

Primary Point of Contact:
Danie Ridgway,
Contract Specialist
danie.ridgway@cms.hhs.gov
Phone: 410-786-2816