Delivery Order 75FCMC18D0046-75FCMC22F0003

Active Awarded Last action

Contract number
75FCMC22F0003
Awardee
Awarding agency
Obligated
$819,898,146

Award facts

Contract value 94% obligated
  • $819,898,146.22 Current, with exercised options
  • $871,423,005.22 Potential, with all options
Completion date 92% complete
Current and potential, with all options
Contracting staff
NAICS code
541810 Advertising Agencies
Set-aside
No set-aside
Competition
Full and Open Competition · 1 offer Multiple Award, Fair Opportunity
Pricing
Time and Materials
Place of performance
New York, NY 10022, USA
Legislative mandates

Award details come from SAM.gov/FPDS.

Transactions

Action Obligated Date
Supplemental Agreement for work within scope P00015 $1,999,867
Supplemental Agreement for work within scope P00014 $949,995
Supplemental Agreement for work within scope P00013 $4,749,960
Supplemental Agreement for work within scope P00012 · Health insurance exchange public education and outreach $0
Other Administrative Action P00011 · EOI::EO: implementing the president's department of government efficiency cost efficiency initiative::EOI bilateral modification to extend the period of… $0
Supplemental Agreement for work within scope P00010 $20,000,000
Supplemental Agreement for work within scope P00009 $238,998,801
Other Administrative Action P00008 $0
Supplemental Agreement for work within scope P00007 $56,999,916
Exercise an Option P00006 $29,999,999
Supplemental Agreement for work within scope P00005 $147,199,667
Exercise an Option P00004 $20,000,000
Exercise an Option P00003 $49,999,999
Supplemental Agreement for work within scope P00002 $119,999,996
Exercise an Option P00001 $20,000,000
Original award Health insurance exchange public education and outreach $108,999,947
Show all 16

About this award

The Centers for Medicare and Medicaid Services issued a delivery order to IPG Dxtra, Inc. (doing business as Weber Shandwick) on June 14, 2022, under the National Education Campaign and Outreach (NEC) parent IDIQ for health insurance exchange public education and outreach, with a ceiling value of $871.4 million and an ultimate completion date of March 10, 2027.

Place of performance is New York, NY 10022. The order is priced on a time-and-materials basis with no set-aside applied. Subcontractors on related work include The Urban Institute and Guidehouse Inc., supporting supplemental payment reporting and data collection efforts for state Medicaid agencies.

Service Contract Inventory data shows actual government-invoiced labor across three fiscal years: FY2022 invoiced $420 thousand across 2.3 FTEs and 4,857 contractor hours; FY2023 invoiced $201 million across 17.4 FTEs and 36,265 contractor hours; FY2024 invoiced $357.5 million across 20.0 FTEs and 41,504 contractor hours. Derived government-paid hourly rates rose from $86.51/hr in FY2022 to $8,612.45/hr in FY2024, reflecting increased campaign scope and staffing intensity. In FY2024, the prime self-performed all reported hours with no subcontractor labor reported under the SCI mechanism.

Subawards

Subcontractor Amount Awarded
The Urban Institute SUPPLEMENTAL PAYMENT REPORTING REQUIREMENTS AND GUIDANCE DEVELOPMENT AWARD OF WORK SOLICITED THROUGH RMADA2-TORP-2022-0008 Project Goals and Objectives. The… $272,938
Data Computer Corporation Of America SUPPLEMENTAL PAYMENT REPORTING REQUIREMENTS AND GUIDANCE DEVELOPMENT AWARD OF WORK SOLICITED THROUGH RMADA2-TORP-2022-0008 Project Goals and Objectives. The… $148,443
Guidehouse Inc. SUPPLEMENTAL PAYMENT REPORTING REQUIREMENTS AND GUIDANCE DEVELOPMENT AWARD OF WORK SOLICITED THROUGH RMADA2-TORP-2022-0008 Project Goals and Objectives. The… $458,865

Quick answers

Who was awarded contract 75FCMC22F0003?

75FCMC22F0003 was awarded to IPG Dxtra, Inc. by Centers for Medicare and Medicaid Services (Department of Health and Human Services) on June 14, 2022.

How much is contract 75FCMC22F0003 worth?

The government has obligated $819,898,146 on 75FCMC22F0003. Its potential value, with all options, is $871,423,005.

Is contract 75FCMC22F0003 an order under another contract?

Yes. 75FCMC22F0003 is a delivery order under 75FCMC18D0046, an indefinite delivery contract, on National Education Campaign and Outreach (NEC).

Was contract 75FCMC22F0003 competed?

The extent of competition for 75FCMC22F0003 was full and open competition. The government received 1 offer.

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