Medicare prevention awareness education and outreach campaign
Ended Awarded Last action
- Contract number
- 75FCMC21F0001
- Awardee
-
IPG Dxtra, Inc. UEI RXN6RGGRJD71
- Awarding agency
-
Centers for Medicare and Medicaid Services
Department of Health and Human Services
- Obligated
- $8,419,762
Award facts
- Contract value 15% obligated
-
- $20,419,049.60 Current, with exercised options
- $55,418,492.07 Potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- NAICS code
- 541810 Advertising Agencies
- Set-aside
- No set-aside
- Competition
- Full and Open Competition · 2 offers Multiple Award, Fair Opportunity
- Pricing
- Time and Materials
- Place of performance
- Windsor Mill, Milford Mill, MD 21244, USA
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Close Out | -$580,081 | |
| Other Administrative Action | $0 | |
| Exercise an Option | $1,999,998 | |
| Other Administrative Action | $0 | |
| Supplemental Agreement for work within scope | $2,999,988 | |
| Supplemental Agreement for work within scope | $3,999,629 | |
| Other Administrative Action | $0 | |
| Other Administrative Action | $0 | |
| Supplemental Agreement for work within scope | -$56 | |
| Exercise an Option | $7,999,715 | |
| Original award | $3,999,856 |
Show all 11
About this award
The Centers for Medicare and Medicaid Services (CMS) awarded a delivery order contract to IPG Dxtra, Inc., doing business as Weber Shandwick, for the Medicare Prevention Awareness Education and Outreach Campaign under the National Education Campaign & Outreach (NEC) Indefinite Delivery Indefinite Quantity (IDIQ) master contract vehicle. This award, issued on February 1, 2021, with an ultimate completion date of July 31, 2024, carries a ceiling value of $55.4 million and uses time and materials pricing. The contract was awarded without a set-aside designation, meaning Weber Shandwick competed in full and open competition. Performance will be conducted in Windsor Mill and Milford Mill, Maryland.
Weber Shandwick, a global public relations and communications firm, will develop and execute strategic communications, educational materials, and nationwide awareness campaigns supporting Medicare prevention initiatives. The contractor's experience delivering health-related communications campaigns for HHS agencies, including previous work on health care fraud prevention and public health outreach efforts, positions the firm to support CMS's objective of increasing public awareness and engagement regarding Medicare benefits and preventive health services. The NEC IDIQ vehicle allows CMS to leverage Weber Shandwick's capabilities for large-scale integrated communications campaigns targeting diverse populations nationwide.
Quick answers
Who was awarded contract 75FCMC21F0001?
75FCMC21F0001 was awarded to IPG Dxtra, Inc. by Centers for Medicare and Medicaid Services (Department of Health and Human Services) on February 1, 2021.
How much is contract 75FCMC21F0001 worth?
The government has obligated $8,419,762 on 75FCMC21F0001. Its current value, with exercised options, is $20,419,050. Its potential value, with all options, is $55,418,492.
Is contract 75FCMC21F0001 an order under another contract?
Yes. 75FCMC21F0001 is a delivery order under 75FCMC18D0046, an indefinite delivery contract, on National Education Campaign and Outreach (NEC).
Was contract 75FCMC21F0001 competed?
The extent of competition for 75FCMC21F0001 was full and open competition. The government received 2 offers.
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