Marketing and public relations services blanket purchase agreement

Ended Awarded Last action

Contract number
28321321A00040009
Awardee
Awarding agency
Task orders
24 $108,953,262 obligated

Award facts

Opportunity
  • 28321321Q00000096 Solicitation number
Combined order value
  • $108,953,262 Current, with exercised options
  • $108,960,790 Potential, with all options
Last date to order 100% complete
Award type
Single award
Who can order
Only the awarding agency
NAICS code
541810 Advertising Agencies
Set-aside
Total Small Business
Competition
Full and Open Competition · 3 offers Multiple Award, Fair Opportunity
Pricing
Firm Fixed Price
Legislative mandates

Award details come from SAM.gov/FPDS.

About this IDV

Written by GovTribe AI ·

The Social Security Administration established a Blanket Purchase Agreement with Crosby Marketing Communications Inc. on March 17, 2021, against the GSA Multiple Award Schedule, with an ultimate completion date of September 18, 2026. The BPA is a Total Small Business set-aside for marketing and public relations services.

Work is performed in Cape St Claire, Maryland, with subordinate activity in Baltimore, Maryland. The BPA supports integrated marketing, advertising, media planning, brand development, public relations, digital content creation, and campaign development across SSA's outreach and program promotion initiatives, including paid media campaigns, scam awareness, online services promotion, Supplemental Security Income, Survivor Benefits, and economic impact payment communications.

Recent BPA call activity includes a $4.03 million call awarded September 30, 2025, for paid media promoting My Social Security, online services, scam awareness, and overpayment prevention programs, completing May 31, 2026. A $1.78 million Total Small Business set-aside call was issued February 11, 2025, for paid media services through March 18, 2026. A $1 million enumeration call under Total Small Business set-aside was awarded March 31, 2025, completing March 31, 2026. A $240,000 Total Small Business call for monthly consulting was issued February 10, 2025, through March 18, 2026. Crosby self-performs all work without subcontractor involvement across these and prior calls dating to 2021.

Task orders

Task order Ordering agency Obligated Awarded
Marketing and public relations - BPA call for my social security and online services 28321326FA0010153 Social Security Administration $4,912,515
Promotion of SSA services: the paid media supported under this order continues to include my social security/online… 28321325FA0010126 Social Security Administration $4,382,056
Marketing and public relations - BPA call for enumeration 28321325FA0010087 Social Security Administration $1,000,000
Marketing and public relations - call for paid media 28321325FA0010080 Social Security Administration $1,776,800
Marketing and public relations- monthly consulting call 28321325FA0010079 Social Security Administration $240,000
Marketing and public relations - BPA call for enumeration 28321324FA0010229 Social Security Administration $1,652,380
Marketing and public relations - BPA call for aian and tribal community outreach 28321324FA0010227 Social Security Administration $1,107,480
Marketing and public relations - call order for SSI services 28321324FA0010110 Social Security Administration $10,933,051
Marketing and public relations - BPA call for paid media 28321324FA0010109 Social Security Administration $5,795,452
Marketing and public relations- call for monthly consulting services 28321324FA0010103 Social Security Administration $659,922
Marketing and public relations- BPA call for enumeration 28321323FA0010313 Social Security Administration $3,854,989
Marketing and public relations - paid media BPA call 28321323FA0010113 Social Security Administration $5,277,000
Marketing and public relations - monthly consulting BPA call 28321323FA0010112 Social Security Administration $615,511
Marketing and public relations - SSI BPA call 28321323FA0010115 Social Security Administration $11,020,906
FY22 - FY23 supplemental security income (SSI) ZIP code targeting campaign 28321322FA0010346 Social Security Administration $20,762,471
Marketing and public relations - monthly paid media call 28321322FA0010145 Social Security Administration $5,527,394
Marketing and public relations - call order for monthly consulting services 28321322FA0010137 Social Security Administration $433,278
Marketing and public relations - call order for SSI general & SSI kids 28321322FA0010133 Social Security Administration $2,448,786
Economic impact payment marketing campaign fall 2021 28321321FA0010327 Social Security Administration $15,000,000
Marketing and public relations-scam TV and radio call order 28321321FA0010317 Social Security Administration $79,099
Call order for monthly marketing consultation services 28321321FA0010187 Social Security Administration $511,249
Call order for monthly paid media - marketing services 28321321FA0010202 Social Security Administration $3,840,405
Call order supplemental security income kids campaign - marketing services 28321321FA0010200 Social Security Administration $2,122,517
Marketing services blanket purchase agreement-new call order for economic impact payment campaign 3.0 28321321FA0010134 Social Security Administration $5,000,000
Show all 24

Transactions

Action Obligated Date
Other Administrative Action P00016 · Marketing and public relations-modification to correct BPA expiration date to 09/18/2026 $0
Exercise an Option P00015 · Marketing and public relations-modification to extend BPA six months $0
Other Administrative Action P00014 $0
Other Administrative Action P00013 · Marketing and public relations-modification to update COR $0
Supplemental Agreement for work within scope P00012 · Marketing and public relations-modification to add acor $0
Exercise an Option P00010 · Marketing and public relations-modification to exercise an option $0
Other Administrative Action P00011 · Marketing and public relations-modification to update the POP for option year 4 $0
Other Administrative Action P00009 · Marketing and public relations-modification to add a new COR $0
Other Administrative Action P00008 · Marketing and public relations-modification to add a new acor $0
Exercise an Option P00006 · Marketing and public relations-modification to exercise option year two $0
Other Administrative Action P00005 · Zero dollar requisition to replace henry B. Burke with akeira jennings as backup COR. Aubrey johnson will remain primary. $0
Supplemental Agreement for work within scope P00004 · Marketing and public relations - modification to update the statement of work $0
Exercise an Option P00003 · Marketing and public relations-modification to exercise option year one $0
Other Administrative Action P00002 · Marketing and public relations services-modification to designate henry burke as the new acor $0
Other Administrative Action P00001 · Marketing and public relations services-modification to update the pricing table in accordance with the contractor's federal supply schedule $0
Original award $0
Show all 16

Quick answers

Who was awarded contract 28321321A00040009?

28321321A00040009 was awarded to Crosby Marketing Communications Inc. by Social Security Administration on March 17, 2021.

How much is contract 28321321A00040009 worth?

Orders under 28321321A00040009 have obligated $108,953,262. Their combined potential value, with all options, is $108,960,790.

How many orders have been placed under contract 28321321A00040009?

24 orders have been placed under 28321321A00040009, the latest on July 9, 2026.

Who can order from contract 28321321A00040009?

28321321A00040009 is a single award blanket purchase agreement. Only the awarding agency can place orders on it.

Is contract 28321321A00040009 under another contract?

Yes. 28321321A00040009 is a blanket purchase agreement under 47QRAA19D0010, a federal supply schedule, on Multiple Award Schedule (MAS).

Was contract 28321321A00040009 competed?

The extent of competition for 28321321A00040009 was full and open competition. The government received 3 offers. It was set aside: Total Small Business.

On GovTribe

See this IDV's full record

  • Every order and transaction
  • The awardee's other awards and teaming partners
  • Similar IDVs and recompete opportunities
  • Ask GovTribe AI about this IDV
Try for free Login