Marketing and public relations - SSI BPA call

Ended Awarded Last action

Contract number
28321323FA0010115
Awardee
Awarding agency
Obligated
$11,020,906

Award facts

Contract value 100% obligated
$11,020,905.94 Current and potential, with all options
Completion date 100% complete
Current and potential, with all options
Contracting staff
NAICS code
541810 Advertising Agencies
Set-aside
Total Small Business
Competition
Full and Open Competition Multiple Award, Fair Opportunity
Pricing
Firm Fixed Price
Place of performance
Cape St Claire, MD 21401, USA
Legislative mandates

Award details come from SAM.gov/FPDS.

Transactions

Action Obligated Date
Other Administrative Action P00003 · Marketing and public relations - SSI BPA call - modification to update the COR $0
Supplemental Agreement for work within scope P00002 · Marketing and public relations - SSI BPA call - modification to add work and funding in accordance with the pricing table $5,020,968
Supplemental Agreement for work within scope P00001 · Marketing and public relations - SSI BPA call - modification to extend the period of performance through 3/31/2024 $5,943,100
Original award $56,838

About this award

The Social Security Administration issued a BPA call for marketing and public relations services to Crosby Marketing Communications Inc. under its Social Security Administration Marketing and Public Relations BPA, with a ceiling value of $11,020,905.94. The call was issued under Total Small Business set-aside on March 20, 2023, with ultimate completion scheduled for March 18, 2026.

Performance occurs at Cape St Claire, Maryland. The call delivers integrated marketing, advertising, and public relations services including media planning, brand development, digital content creation, and campaign development.

Government-invoiced labor through fiscal year 2024 totaled $11 million across 1,072 contractor hours (0.6 FTEs aggregate). FY2024 activity alone reached $9.6 million with 956 contractor hours at a derived hourly rate of $10,084.11, reflecting a decline from the FY2023 rate of $11,900.83 per hour. Crosby self-performed all reported hours without subcontractor engagement.

Quick answers

Who was awarded contract 28321323FA0010115?

28321323FA0010115 was awarded to Crosby Marketing Communications Inc. by Social Security Administration on March 20, 2023.

How much is contract 28321323FA0010115 worth?

The government has obligated $11,020,906 on 28321323FA0010115.

Is contract 28321323FA0010115 an order under another contract?

Yes. 28321323FA0010115 is a BPA call under 47QRAA19D0010-28321321A00040009, a blanket purchase agreement, on Multiple Award Schedule (MAS).

Was contract 28321323FA0010115 competed?

The extent of competition for 28321323FA0010115 was full and open competition. It was set aside: Total Small Business.

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