Crystal Williams

Crystal Williams, operating as International Training Associates, is a woman-owned, minority-owned small business sole proprietorship based in Palm Harbor, Florida, that delivers respectful workplace, leadership, and soft skills training to federal agencies as a prime contractor under Total Small Business set-asides and full-and-open competition. The vendor is registered with certifications for Minority Owned Business, Self Certified Small Disadvantaged Business, Economically Disadvantaged Women Small Owned, and Woman Owned Small Business, and competes predominantly under small business set-asides on its largest customer vehicle while securing additional awards through unrestricted competition.

International Training Associates' customer concentration is heavily weighted toward the Department of Housing and Urban Development, which accounts for 24 awards and $16.6 million combined potential value—approximately 82% of the vendor's recent footprint. The National Oceanic and Atmospheric Administration places the second-largest share at 16 awards and $3 million combined potential value. The two customer rankings align; HUD dominates both volume and dollars. HUD awards flow through three primary IDCs: Indefinite Delivery Contract HUDDCOPC23712 (4 task orders, $3.3 million combined potential value), Indefinite Delivery Contract HUDDCOPC23371 (2 task orders, $3.1 million combined potential value), and Indefinite Delivery Contract 1305M224D0024 (10 task orders, $331 thousand combined potential value). NOAA work channels through a single-award IDC established October 1, 2024, with a $2.455 million ceiling through September 30, 2029, designated for respectful workplace training to NOAA's Office of Marine and Aviation Operations. Delivery orders under the NOAA vehicle range from $7,600 to $119,636, with multiple awards issued in 2025 and 2026 for training delivery in Palm Harbor, Florida.

The Defense Counterintelligence and Security Center has also awarded soft skills training purchase orders, including a $26,600 Year 1 award and a $15,200 Year 2 award for instructor-led training, both carrying option periods extending through May 31, 2026, with performance in Washington, D.C. Additional DCSC awards for management training programs and soft skills development range from $3,800 to $23,400. Capability work spans leadership development, emotional intelligence, effective meetings and presentations, personal effectiveness, and workplace culture initiatives, delivered primarily through instructor-led training at government facilities.

Activity has been modest and uneven—two awards in 2016, three in 2024, five in 2025, and six through mid-2026—with 64 prime awards totaling $20.2 million combined potential value since 2001. Only three awards face ultimate completion inside the next twenty-four months (combined potential value $114 thousand), limiting near-term recompete exposure. The vendor operates exclusively as a prime contractor with no subcontract footprint. NAICS concentration sits with Professional and Management Development Training (39 awards), Administrative Management and General Management Consulting Services (13 awards), and Human Resources Consulting Services (4 awards). The vendor has held federal contract authority since 2004.

ITA is a human resources consulting firm with a global practice in human resource consulting, coaching and training. ITA provides training design, program evaluation and assessment services.