William T Brooks & Associates Inc.

William T Brooks & Associates Inc., doing business as The Brooks Group, is a Greensboro, North Carolina-based for-profit corporate training and sales management company that serves the Department of Defense as a prime contractor, competing predominantly on an open (non-set-aside) basis with 100% of recent awards as prime work. The Brooks Group specializes in curriculum development, instructional materials creation, video content production, eLearning course design, and recruiting methodology-based training systems for military defense agencies, with particular depth in Salesforce platform training and train-the-trainer program delivery.

The Marine Corps dominates The Brooks Group's customer base: 55 of 89 total awards (96% coverage), worth $29.7 million in combined potential value, center on Marine Corps Recruiting Command work under two primary single-award IDCs. The Department of the Air Force (five awards, $10.3 million) and the Air Force Air National Guard (four awards, $10.1 million) rank second and third by potential value, with the Air Force Reserve Command (16 awards, $8.5 million) placing third by award count. The Department of the Navy (one award, $5.2 million) and the Air Force Defense Finance and Accounting Service (five awards, $349 thousand) round out the customer set. Recent representative prime work includes a $3.6 million firm fixed-price delivery order from Air National Guard for sales training services under GSA Multiple Award Schedule (awarded September 26, 2024, completion June 25, 2029), a $5.2 million recruiting methodology-based sales system delivery order from the Department of the Navy for Navy Recruiting Command support (awarded April 30, 2024, completion April 29, 2027), and a $700 thousand delivery order from the Air Force for the Impact Sales and Training System under a newly awarded $4 million single-award IDC (awarded October 2, 2025, expiring September 30, 2030).

The Brooks Group holds three primary vehicle positions: a $13.96 million single-award Marine Corps Recruiting Command IDC (effective April 14, 2021 through April 13, 2026, 30 task orders, $3.4 million in combined potential value), a $13.516 million Marine Corps IDC (23 task orders, $5.2 million combined potential value), and the newly awarded $4 million Air Force single-award IDC for impact sales and training systems (October 2, 2025 through September 30, 2030). The Brooks Group also holds positions on the GSA Multiple Award Schedule, from which it has issued six task orders valued at $13.1 million. Additional Air Force IDCs carry seven task orders ($884 thousand) and six task orders ($1.1 million) respectively. The Brooks Group does not subcontract — all 89 awards are prime contracts or IDCs with no sub-award footprint.

Activity has been uneven: seven awards in 2022, declining to four in 2023, then six in 2024 and five in 2025, with three awards in the first quarter of 2026. Only four awards (combined potential value $6.6 million) reach ultimate completion within the next twenty-four months, presenting limited near-term recompete exposure. The Brooks Group's GSA Schedule labor portfolio spans 22 active categories ranging from $19.52 per hour (Graphic Artist, no education required) to $216.09 per hour (Senior Subject Matter Expert/Facilitator, MA degree and 15 years experience), with mid-range roles such as Instructional Designer at $65.66 per hour and Senior Instructional Designer at $91.14 per hour. No security-cleared labor categories are offered. The company's 89 awards, worth $67.9 million in combined potential value with $31 million obligated (46% execution), concentrate almost entirely on training and curriculum development (NAICS 611430, Professional and Management Development Training; PSC code J — Education/Training, primarily J4 curriculum development). Recent awards show Total Small Business set-aside designation on the Marine Corps IDC (three orders in 2025 and early 2026 for developed instruction and participant kits under $6 thousand to $325 thousand ceilings), while the majority of its delivery orders and the Air Force, Navy, and Air National Guard work carry no set-aside designation, indicating full open competition.

The Brooks Group specializes in providing Sales and Sales Management Training to help organizations develop their businesses and manage their sales/recruiting forces. The Brooks Group has well developed expertise in the fields of business management, best hiring practices, workforce performance and workplace communications.