Nielsen media research data
Active Definitive Contract Awarded
- Contract number
- HQ051625CE008
- Awardee
-
The Nielsen Company (Us), LLC UEI KW6KXKLLRP33 Part of The Nielsen Company (Us). Llc
- Awarding agency
-
Defense Media Activity
Department of Defense
- Obligated
- $107,340
Award facts
- Contract value 18% obligated
-
- $107,340.00 Current, with exercised options
- $593,110.00 Potential, with all options
- Completion date 22% complete
- Current and potential, with all options
- Contracting staff
- NAICS code
- 541910 Marketing Research and Public Opinion Polling
- PSC
- 6770 Film, Processed
- Set-aside
- No set-aside
- Competition
- Not Competed under SAP · 1 offer Simplified Acquisition
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10004, USA
Award details come from SAM.gov/FPDS.
About this award
The Defense Media Activity awarded a definitive firm fixed-price contract to The Nielsen Company (US), LLC for Nielsen Media Research Data with a ceiling value of $593,110. The contract, awarded on September 29, 2025, with an ultimate completion date of September 28, 2030, was not designated as a set-aside and was awarded on a full and open competitive basis. Performance will take place in Bowling Green, New York. Nielsen specializes in data analytics and audience measurement services, and this contract aligns with the Defense Media Activity's established relationship with the company, which has previously delivered metadata support services, content identification technologies, and media asset mapping solutions to support government communication requirements.
This award reflects Nielsen's ongoing role as a key provider of media intelligence and measurement solutions to federal agencies. The Defense Media Activity utilizes Nielsen's comprehensive data and analytics capabilities to support critical communications functions, including programming for the American Forces Network Broadcasting Center that serves Department of Defense personnel. The contract's five-year performance period demonstrates the Defense Media Activity's confidence in Nielsen's technical expertise in television viewership analytics, music and video content identification, and audience measurement technologies required to fulfill the agency's media monitoring and measurement needs.
Quick answers
Who was awarded contract HQ051625CE008?
HQ051625CE008 was awarded to The Nielsen Company (Us), LLC by Defense Media Activity (Department of Defense) on September 29, 2025.
How much is contract HQ051625CE008 worth?
The government has obligated $107,340 on HQ051625CE008. Its potential value, with all options, is $593,110.
Was contract HQ051625CE008 competed?
The extent of competition for HQ051625CE008 was not competed under sap. The government received 1 offer.
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