Simon Sinek Inc.

Doing business as Start With Why

UEI: D9QAGTYEXKA5
CAGE: 5UDL9
Primary NAICS: 541611 Administrative Management and General Management Consulting Services
SAM.gov registration: Expired Feb 21, 2026

Company facts

Self-certified in SAM.gov: For Profit Organization

Subchapter S Corporation
Entity structure: Corporate Entity (Not Tax Exempt)
Other NAICS codes in SAM.gov: 541612 Human Resources Consulting Services

541613 Marketing Consulting Services

541614 Process, Physical Distribution, and Logistics Consulting Services

541810 Advertising Agencies

541820 Public Relations Agencies

611430 Professional and Management Development Training
Corporate family: Start With Why

The Optimism Company LLC Los Angeles, CA LSNDNSAW3165
SAM.gov registration date: Dec 23, 2009
Website: simonsinek.com
Founded: 2008
Employees: 11-50
Estimated annual revenue: $1M-$10M
Industry: Consumer Discretionary

Consumer Services

Diversified Consumer Services

Education Services
SIC code: 82 Educational Services
Profiles: LinkedIn

X

Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated Mar 1, 2026.

Contract awards

Award	Agency	Obligated	Awarded
This purchase order is for the.infinite game full workshop, dated 06/2021...POP: 10/01/2021-05/31/2022 80NSSC21P2814	Shared Services Center	$99,000	Oct 1, 2021
Employee engagement workshop 24361819P0010	Office of Personnel Management	$65,000	Mar 27, 2019
Guest speaker to present on leadership topics applicable. 15F06719P0000168	Headquarters Division (FBI)	$5,000	Oct 30, 2018
On site training for boston rsol staff. DOLBNY16P00023	Office of the Assistant Secretary for Administration and Management	$5,600	Sep 6, 2016
Enrichment speaker for FBI national academy - january 29, 2015 DJF150200P0001062	Headquarters Division (FBI)	$3,000	Dec 2, 2014

Latest 5 listed here. See the rest on GovTribe.

Quick answers

Is Simon Sinek Inc. registered in SAM.gov?

Simon Sinek Inc.'s SAM.gov registration expired on February 21, 2026.

What is Simon Sinek Inc.'s CAGE code?

Simon Sinek Inc.'s CAGE code is 5UDL9, and its Unique Entity ID (UEI) is D9QAGTYEXKA5.

What is Simon Sinek Inc.'s most recent federal award?

Simon Sinek Inc.'s most recent federal contract award is This purchase order is for the.infinite game full workshop, dated 06/2021...POP: 10/01/2021-05/31/2022 (80NSSC21P2814), from Shared Services Center, on October 1, 2021.

On GovTribe

See Simon Sinek Inc.'s full federal record

Federal contract awards
Funding analysis by agency, NAICS and set-aside
Similar vendors

Try for free Login

Find teaming partners on GovTribe