Natus Medical Incorporated

Middleton, WI Doing business as Natus

UEI
UMMUFALM4JJ3
CAGE
080B4
Primary NAICS
334510 Electromedical and Electrotherapeutic Apparatus Manufacturing
SAM.gov registration
Active through

Company facts

Self-certified in SAM.gov
  • Foreign Owned
  • For Profit Organization
  • Manufacturer of Goods
Entity structure
Corporate Entity (Not Tax Exempt)
NAICS codes registered in SAM.gov
Corporate family
SAM.gov registration date
Physical address
3150 N Pleasant View Rd, Middleton, WI 53562, USA
Website
natus.com
Founded
1989
Employees
1K-5K
Estimated annual revenue
$250M-$500M
Industry
  1. Health Care
  2. Health Care Equipment & Services
  3. Health Care Providers & Services
SIC code
38 Instruments & Related Products
Profiles

Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .

Recent federal awards

Natus Medical Incorporated's 5 most recent federal contract and grant awards, newest first. Amounts are dollars obligated.
Award Agency Obligated Awarded
EEG sleep system Contract · 36C25526F0115 Veterans Integrated Service Network 15 $133,871
Clavis EMG neurology equipment Contract · 36C24826N0969 Veterans Integrated Service Network 8 $61,110
Equipment Contract · 36C24826F0258 Veterans Integrated Service Network 8 $148,508
Trex HDM system Contract · 36C24626F0204 Veterans Integrated Service Network 6 $30,561
Head monitors Contract · 36C25626N0783 Veterans Integrated Service Network 16 $38,841

About Natus Medical Incorporated

Natus Medical Incorporated, doing business as Natus, is a foreign-owned medical device manufacturer headquartered in Middleton, Wisconsin, that serves the federal government primarily as a prime contractor supplying neurodiagnostic, neuromonitoring, audiology, and sleep study equipment to the Department of Defense and Veterans Affairs across 46 federal agencies. The company competes predominantly in full-and-open procurements without set-aside designations, though some awards carry Total Small Business or SDVOSB set-aside language on specific task orders.

Natus delivers electroencephalography (EEG) systems, electromyography (EMG) devices, audiology diagnostic equipment, sleep monitoring systems (SleepWorks and NeuroWorks platforms), and related software upgrades and maintenance services. Recent representative work includes a $1 million Total Small Business set-aside delivery order from VA Veterans Integrated Service Network 20 for an EEG system upgrade (April 2026), a $249,924 delivery order from VISN 6 for NeuroWorks system and EEG fleet upgrades (August 2025), a $154,772 order from VISN 17 to upgrade NeuroWorks 9 to version 10 software (August 2025), and a $31,679 National Institute of Neurological Disorders and Stroke purchase order for NeuroWorks acquisition software capability upgrades (June 2026).

Customer concentration is heavily skewed toward the Defense Logistics Agency Troop Support Medical, which accounts for 686 awards (41% of recent volume) totaling $153.3 million in combined potential value—a far larger share than any other customer. The Department of Veterans Affairs Veterans Health Administration system is the second-largest customer by dollars, with VISN 12 alone representing 47 awards and $61.2 million. Together, these two customers account for approximately 84% of Natus's combined potential value across all federal work. The Department of the Navy Bureau of Medicine and Surgery (113 awards, $4.2 million) and VISN 6 (69 awards, $4 million) round out the top four. Award concentration reveals a dual ranking: DLA dominates by both volume and dollars, while VISN 12's fewer awards carry substantially larger individual values than typical DLA task orders.

Natus holds a single-award Indefinite Delivery/Indefinite Quantity contract (SPM2D1) with Defense Logistics Agency Troop Support Medical valued at $50 million, expiring August 2031, from which 677 task orders have been awarded, ranging from sub-thousand-dollar component supplies to over $1 million system deliveries with typical 1-3 month performance periods. The vendor also operates under the GSA Medical Equipment and Supplies Schedule (FSS-65-II-A), which has generated 617 delivery orders with $39 million in combined potential value. Two additional Federal Supply Schedule vehicles (V797P3482K and V797P4173A) carry minimal activity. The company's position on the DLA IDIQ is the dominant vehicle anchor; most VA work flows through the GSA schedule.

Activity has remained relatively stable year-on-year at 160–212 awards annually (2022–2025), though 2026 year-to-date shows only 39 awards through mid-July, suggesting seasonality or incomplete source data. Only 28 awards face ultimate completion within the next twenty-four months, with a combined recompete exposure of $3.7 million—a modest cliff relative to the $269.9 million total portfolio, reflecting the evergreen nature of the DLA IDIQ and GSA schedule vehicles. Obligated dollars stand at $54.8 million (20% of potential value), indicating invoiced revenue significantly lags potential values across the award base.

Natus operates as a 100% prime contractor footprint with no subcontract activity reported in the source, performing all work directly from its Middleton headquarters and subordinate operational sites. The corporate structure includes six named subsidiaries: Natus Europe GMBH, Neurocom International Inc., Alpine Biomed Corp., Bio-Logic Systems Corp., Excel-Tech LTD, and Embla Systems LLC (foreign-owned), which collectively represent manufacturing and distribution capabilities across neurodiagnostic and audiology device lines. Award NAICS coding reflects merchant wholesaler (688 awards) and surgical/medical instrument manufacturing (599 awards) classification, with significant electromedical apparatus manufacturing activity (261 awards), indicating Natus functions as both a product manufacturer and medical equipment distributor within the federal supply chain.

Contract vehicles

Quick answers

What is Natus Medical Incorporated's UEI?

Natus Medical Incorporated's Unique Entity ID (UEI) in SAM.gov is UMMUFALM4JJ3.

What is Natus Medical Incorporated's CAGE code?

Natus Medical Incorporated's CAGE code is 080B4.

What is Natus Medical Incorporated's primary NAICS code?

Natus Medical Incorporated's primary NAICS code is 334510 (Electromedical and Electrotherapeutic Apparatus Manufacturing).

Where is Natus Medical Incorporated located?

Natus Medical Incorporated's physical address in SAM.gov is 3150 N Pleasant View Rd, Middleton, WI 53562, USA.

Is Natus Medical Incorporated registered in SAM.gov?

Yes. Natus Medical Incorporated's SAM.gov registration is active through June 10, 2027.

Which contract vehicles does Natus Medical Incorporated hold?

Natus Medical Incorporated holds a place on 2 federal contract vehicles, including DLA MSC Patient Monitoring and FSS-65-II-A.

What is Natus Medical Incorporated's most recent federal award?

Natus Medical Incorporated's most recent federal contract award is EEG sleep system (36C25526F0115), from Veterans Integrated Service Network 15, on October 1, 2026.

On GovTribe

See Natus Medical Incorporated's full federal record

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