Kaplan Early Learning Company
Lewisville, NC Doing business as Kaplans School Supply Inc.
- UEI
- M4JSGWSF29G1
- CAGE
- 64006
- Primary NAICS
- 339930 Doll, Toy, and Game Manufacturing
- SAM.gov registration
- Active through
Company facts
- FY2025 rankings
- Self-certified in SAM.gov
- Entity structure
- Corporate Entity (Not Tax Exempt)
- Other NAICS codes in SAM.gov
-
- 337122 Nonupholstered Wood Household Furniture Manufacturing
- 337127 Institutional Furniture Manufacturing
- 423490 Other Professional Equipment and Supplies Merchant Wholesalers
- 423910 Sporting and Recreational Goods and Supplies Merchant Wholesalers
- 423920 Toy and Hobby Goods and Supplies Merchant Wholesalers
- SAM.gov registration date
- Physical address
- 1310 Lewisville Clemmons Rd, Lewisville, NC 27023, USA
- Website
- kaplanco.com
- Founded
- 1969
- Employees
- 51-250
- Estimated annual revenue
- $10M-$50M
- Industry
-
- Consumer Discretionary
- Consumer Services
- Diversified Consumer Services
- Education Services
- SIC code
- 87 Engineering & Management Services
- Profiles
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Contract obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2027 To date | $0 |
| FY2026 | $11,343 |
| FY2025 | $1,365,899 |
| FY2024 | $0 |
| FY2023 | $147,278 |
Top agencies by obligations
| Rank | Agency | Obligated, FY2026–FY2027 | Share |
|---|---|---|---|
| 1 | DOD Education Activity | $11,343 |
Contract vehicles
Expired vehicles (1)
Contract awards
Latest 5 listed here. See the rest on GovTribe.
Similar vendors
| Vendor | Location | Primary NAICS |
|---|---|---|
| Becker's School Supplies | Pennsauken Township, NJ | 423920 Toy and Hobby Goods and Supplies Merchant Wholesalers |
| Effective Comm Strat | Rapid City, MI | 611110 Elementary and Secondary Schools |
| Lakeshore Learning Materials, LLC | Carson, CA | 455219 All Other General Merchandise Retailers |
| Sitesource, LLC | Princeton, NJ | 337214 Office Furniture (except Wood) Manufacturing |
| Roku Management Consulting LLC | Richmond, VA | 812990 All Other Personal Services |
About the company
Kaplan Early Learning Company, doing business as Kaplans School Supply Inc., supplies pre-kindergarten instructional materials, educational resources, and school supplies to the Department of Defense Education Activity and other federal agencies as a prime contractor under multiple Blanket Purchase Agreements and General Services Administration Federal Supply Schedules. The company is a for-profit corporate entity based in Lewisville, North Carolina, with no SBA set-aside designations across its recent prime portfolio; it competes under full-and-open procurement on GSA schedules and DoDEA's indefinite delivery vehicles.
Kaplan's customer concentration is heavily weighted toward defense and education procurement. GSA Federal Acquisition Service accounts for the largest share of combined potential value — 27 awards worth $15.4 million — while the Department of Defense Education Activity represents the largest volume of named awards in recent activity, with 28 awards collectively valued at $4.3 million across a $1.5 million multiple-award BPA valid through August 2026. The Department of the Army, Navy, and Air Force also appear as recurring customers by award count, though with substantially lower individual order values. The gap between volume and dollar concentration signals that Kaplan's GSA schedule work carries larger individual orders than its military department activity.
The vendor operates under five principal parent vehicles. The Federal Supply Schedule GS07F6800A (Recreational and Gymnastic Equipment) anchors the portfolio with 116 task orders and $385 thousand in combined potential value. The Federal Supply Schedule GS00F3929A carries 27 task orders; GS28F7029G holds 21 task orders and $51 thousand in potential value. A Basic Ordering Agreement (F4199980D0070) supports 19 task orders, and a Multiple Award Schedule vehicle supports an additional 19 task orders valued at $229 thousand. The DoDEA multiple-award BPA at $1.5 million through August 2026 channels the company's military-connected school supply work, with recent BPA calls ranging from hundreds of dollars for individual school consumables to six-figure regional allocations — examples include a $887,975.23 call for UPK materials in the Americas (June 2025), a $349,101.77 call for UPK materials in Europe (June 2025), and a $124,159.44 call for UPK materials in the Pacific (June 2025).
The company's category concentration skews heavily toward games, toys, recreational goods, and children's learning equipment. The top NAICS codes are Sporting and Athletic Goods Manufacturing (162 awards), Doll, Toy, and Game Manufacturing (41 awards), and Game, Toy, and Children's Vehicle Manufacturing (34 awards). The top PSC codes mirror this — Recreational and Gymnastic Equipment (150 awards) and Games, Toys, and Wheeled Goods (127 awards) dominate the footprint. Recent activity shows two task orders in 2020, eight in 2021, one in 2023, eight in 2025, and four in 2026, reflecting a variable award cadence over the past five years. Across 489 total prime awards, the company has obligated $13.6 million against a combined potential value of $22.7 million.
SBA capabilities narrative
In 1951, Leon and Renee Kaplan opened their first toy store in downtown Greensboro, NC. The store, Tiny Town, later moved to West Fifth Street in Winston-Salem, NC, where they continued to offer unique toys and gifts that promoted learning through play. In 1968, Leon founded Kaplan School Supply, which embodied his vision of providing developmentally appropriate resources that help foster the growth of the whole child-cognitively, physically, socially, and emotionally. Kaplan School Supply eventually became Kaplan Early Learning Company, which quickly developed into a leading international provider in the field of early care and education.
Quick answers
Is Kaplan Early Learning Company registered in SAM.gov?
Yes. Kaplan Early Learning Company's SAM.gov registration is active through March 3, 2027.
Which contract vehicles does Kaplan Early Learning Company hold?
Kaplan Early Learning Company holds a place on 2 federal contract vehicles, including MAS.
How much has Kaplan Early Learning Company received in federal contracts?
Federal contracts obligated $1,365,899 to Kaplan Early Learning Company in fiscal year 2025 and $1,524,519 in fiscal years 2023 through 2027.
How does Kaplan Early Learning Company rank among federal contractors?
Kaplan Early Learning Company ranked #30 in PSC 7510, #36 in PSC 75 and #69 at the Department of Defense Education Activity in FY2025.
What is Kaplan Early Learning Company's most recent federal award?
Kaplan Early Learning Company's most recent federal contract award is Consumable items UPK livorno (HE125426FE423), from DOD Education Activity, on June 16, 2026.
On GovTribe
See Kaplan Early Learning Company's full federal record
- Federal contract awards
- IDV awards
- Contract vehicles
- Subcontracting relationships
- Funding analysis by agency, NAICS and set-aside
- Similar vendors