Jrotc Dog Tags, Inc.

Jrotc Dog Tags, Inc., doing business as Jrotc COM, is a veteran-owned, service-disabled veteran-owned small business headquartered in Elk, Washington, that manufactures and supplies military recognition products and identification items to the Department of Defense as a prime contractor. The company operates primarily as a single-award IDC holder and as a delivery-order vendor under the General Services Administration's Multiple Award Schedule, competing predominantly in full-and-open federal procurement without set-aside designation on most work, though recent awards carry Total Small Business set-aside designations.

The company's capability footprint is concrete and specialized: military medals and medal sets (Meritorious Service Medal, Army Achievement Medal, Defense Distinguished Service Medal, Legion of Merit, Bronze Star Medal sets in presentation boxes), dog tags and dog tag chains, ribbons and ribbon attachment devices, military insignia, name tapes and engraved nameplates, and related military service recognition and identification items. Representative recent work includes a $13.6 thousand purchase order from the Air Force Education and Training Command for Distinguished Unit Streamers (August 2023), a $9.8 thousand delivery order from Army Theater Contracting for Joint Civilian Service Commendation medals (February 2024), an $8.8 thousand Coast Guard purchase order for name tapes for PSU 307 (June 2025), and a $5.4 thousand Army Medical Command delivery order for Army Civilian Service Commendation miniature awards under a Total Small Business set-aside (March 2026).

Customer concentration is extreme and decision-defining. The Defense Logistics Agency Troop Support dominates the portfolio with 104,898 awards (91.9% of total award count) carrying $80.4 million in combined potential value — rendering Jrotc COM functionally a captive supplier to DLA's FedMall non-NSN commercial materials catalog under two single-award Indefinite Delivery Contracts (SPMLW113DE136 with 59,187 task orders and SP47W117D0040 with 54,557 task orders). The Defense Logistics Agency Logistics Information Service accounts for an additional 8,849 awards ($10.9 million potential value), and GSA Federal Acquisition Service places 10 awards ($7.1 million potential value). The remaining 36 federal agencies collectively represent less than one percent of the award footprint, with Naval Sea Systems Command, the Marine Corps, and Air Force Global Strike Command rounding out the active set. This concentration reflects a high-volume, low-to-moderate-dollar-per-order business model anchored to DLA's standardized procurement operations.

Activity has contracted significantly in recent years — 50 awards in 2022 declining to 5 awards through March 2026. The most recent award flow (2025 forward) carries much lower volume than the 2021–2023 window, suggesting either a recompete cycle maturation, portfolio churn in DLA's non-NSN materials procurement, or a shift in ordering patterns away from Jrotc COM's catalog line items. The $8 million single-award IDC with DLA Troop Support, originally awarded November 17, 2021, reached its ultimate completion date of November 16, 2024, and represents a material recompete exposure. Under the Indefinite Delivery Contract vehicle, individual orders are capped at $35,000, and the vendor's firm-fixed-price delivery model serves routine military personnel and supply requirements across multiple DoD components and service branches.

Jrotc COM does not hold a prime position on any subcontracted federal work in the source data — it operates as a prime contractor on all awards. The company's operations are vertically integrated, with manufacturing and fulfillment performed in Elk, Washington. Pricing across the visible award portfolio is firm fixed price, and the vendor competes in the open market on the majority of recent work, signaling competitive capability in a standardized product category with low technical complexity and high price transparency.

Engraving and Embossing Military style Dog Tags

Uniform Nametag Emgraving & ID tags

Advertising Specialties

Fundraising Products

Acu insignia

JROTC patches

JROTC rank

ACU Uniforms

ACU Name Tapes

Tactical Gear

Uniform Name Tags