Ideation Inc.

Ideation Inc., doing business as Internet Ideation, is a minority-owned small disadvantaged business (Subcontinent Asian American-owned) based in Reston, Virginia, that delivers training development, data analytics, hazard mitigation technical assistance, and program management services to civilian federal agencies as a prime contractor on 183 awards. Ideation operates exclusively as a prime across its recent footprint (100% of awards), competing predominantly full-and-open rather than under set-asides, though several parent vehicles carry total small business set-aside designations.

Ideation's customer concentration is heavily weighted toward FEMA. The top five customer groupings account for 89% of recent awards, with the Federal Emergency Management Agency Mitigation Section anchoring the portfolio at 70 awards and $101.8 million combined potential value, followed by FEMA Preparedness Section (33 awards, $9.5 million), FEMA overall (30 awards, $45.3 million), the Department of Transportation Federal Highway Administration (23 awards, $28.5 million), and FEMA Incident Support Section (6 awards, $1.9 million). By potential-value ranking, the Department of Transportation Federal Aviation Administration Headquarters dominates with one award carrying a $1 billion ceiling, followed by GSA Federal Acquisition Service (3 awards, $114.8 million), and FEMA Mitigation Section at $101.8 million. The divergence between award-count and dollar rankings reflects Ideation's mix of numerous small task orders under FEMA parent vehicles alongside a single, exceptionally large FAA contract.

Ideation holds five significant parent vehicles. Under the FEMA Blanket Purchase Agreement for programmatic technical assistance in mitigation ($9.5 million ceiling), Ideation has issued four task orders totaling roughly $13.2 million: a $7.1 million data analytics, benefit-cost analysis, and systems support call (awarded August 2022, running through September 2027) with FY2024 invoicing of $1.5 million across 3.7 FTEs and self-performed delivery; a $3.6 million HMA Chatbot cost-share project call (awarded September 2024, completing September 2027); a $2.48 million sub-application and subaward status management tool call (awarded February 2024, completing February 2027); and a $59,345 HMGP User Manual Update call (awarded September 2022). Ideation also holds a $10 million Federal Highway Administration IDIQ (multiple-award total small business set-aside, awarded March 2023, completing February 2028) for highway safety training development and delivery, with active task-order work including a $894,744 course-delivery order (September 2023, 72% subcontracted) and a completed minimum-order-guarantee task. The Federal Transit Administration BPA ($3.4 million ceiling, single-award, awarded June 2022) covers safety training development and conversion, with a $207,359 call order. On the GSA Multiple Award Schedule, Ideation places task orders across multiple FEMA and DOT vehicles. Two FEMA Indefinite Delivery Contracts (HSFEHQ10D0796 and HSFEHQ09D1033) carry 33 and 13 task orders respectively, worth $9.4 million and $60.5 million combined potential value. The FEMA Programmatic Tools Development Related Research IDIQ yielded a $699,610 BCA Toolkit and website-support delivery order (awarded December 2021, completed June 2023).

Capability framing across Ideation's awards centers on training curriculum development (107 awards under NAICS 11 for professional and management development training), administrative management consulting (56 awards), educational support services (8 awards), and data analytics and program management (reflected in 30 awards tagged as engineering/technical support and 16 for program management support under PSC). Representative recent work includes the $7.1 million FEMA data analytics and systems support engagement (FY2022–FY2024 invoicing of $2.8 million with no subcontractor hours), the $3.6 million HMA Chatbot cost-share project, the $894,744 Federal Highway Administration National Highway Institute course-delivery task order, and the $990,405 FEMA Project Status Tool technical-assistance call (awarded August 2026, completing August 2027).

Activity volume has declined significantly from historical levels. Awards per year fell from 8 in 2021 to 6 in 2022, 3 in 2023, 2 in 2024, and 1 in 2026 to date, a trajectory suggesting maturation of earlier commitments rather than new-business growth. Five awards with combined potential value of $15.2 million complete within the next twenty-four months, presenting recompete risk concentrated in the FEMA and FHWA bases.

On SCI-reportable federal service contracts, Ideation invoiced $10.8 million across FY2022–FY2025, with FY2025 reaching $3.7 million on 5.9 FTEs. The SCI dataset shows workforce stability in the 5–10 FTE range and government-paid hourly rates running a median around $140/hr, with the 90th percentile at $318/hr and the 10th at $101/hr. Across SCI-reportable prime contracts, subcontractors account for an average of 7% of contractor hours, with three named subcontractors reported; this reflects Ideation's predominant self-delivery posture on FEMA and DOT programs. GSA Schedule labor rates span 36 categories from $90.27/hr (GIS Specialist-Mid, bachelor's degree, 5 years) through $224.26/hr (Business Analyst-Master, bachelor's degree, 10 years), with no cleared labor categories. The portfolio emphasizes instructional design, business analysis, systems analysis, and subject-matter expertise at the bachelor's-degree level across a broad experience spectrum.

Project management, it advisory, business process reengineering, benefit cost analysis, instructional design, eLearning, loss avoidance studies, mobile app development, technology evaluation, requirements analysis, software/website, technical writing, training development, training delivery