Horizon Marketing, Inc.

Horizon Marketing, Inc., doing business as Horizon Marketing Transportation, is a minority-owned, service-disabled veteran-owned, and Hispanic American-owned small business based in Visalia, California that supplies fresh and frozen agricultural commodities exclusively to the Department of Agriculture for domestic food assistance programs, competing as a prime contractor under small business set-asides on 100% of its recent awards.

The vendor's capability portfolio centers on sourcing and delivering perishable and frozen produce from U.S. growers to USDA food donation initiatives. Horizon Marketing specializes in fresh fruit procurement—apples, pears, peaches, plums, grapes, citrus (oranges, grapefruits, mandarins), nectarines, and table grapes—as well as fresh and frozen potatoes and root vegetables. Representative work includes a $7.28 million firm fixed-price definitive contract awarded August 18, 2026 by USDA Agricultural Marketing Service for frozen potato products (wedges, fat-free wedges, and diced varieties in 6/5-pound packages) with place of performance in Rupert, Idaho and ultimate completion June 30, 2027; a $4.25 million contract awarded September 17, 2025 for fresh packaged apples supporting the National School Lunch Program and Emergency Food Assistance Program; and a $2.88 million June 2026 award for fresh peaches in 12-pound bags. All commodities are required to meet USDA Good Agricultural Practices and Good Handling Practices certifications and be sourced exclusively from U.S. producers. The vendor also holds an Indefinite Delivery Contract with USDA AMS valued at $175,725 for apples for further processing, established August 2025.

Customer concentration is absolute: 100% of awards fund USDA programs, split between the Department of Agriculture's Agricultural Marketing Service Washington Office (34 awards, $53.4 million combined potential value) and the Food and Nutrition Service (7 awards, $1.6 million combined potential value). Horizon Marketing draws on a Basic Ordering Agreement with USDA AMS established in 2020 during the COVID-19 pandemic response, providing a foundation for rapid commodity procurement mobilization. The vendor's recent activity has accelerated sharply—one award in 2020, one in 2023, seven in 2024, eighteen in 2025, and fourteen in 2026—reflecting sustained engagement in USDA's commodity procurement cycles. Within the next twenty-four months, six awards carrying combined potential value of $9.4 million reach ultimate completion and face recompete exposure. Procurement is concentrated in NAICS 311991 (Perishable Prepared Food Manufacturing) for fresh produce work and 311423 (Dried and Dehydrated Food Manufacturing) for dried fruit; PSC code 8915 (Fruits and Vegetables) applies across the portfolio. The vendor competes exclusively under small business set-asides—primarily Total Small Business set-asides with occasional Partial Small Business designations—and holds multiple concurrent SBA certifications as minority-owned, SDVOSB, VOSB, and self-certified small disadvantaged business. All definitive contracts carry firm fixed-price pricing structures. Horizon Marketing operates as a Subchapter S corporation and maintains no subcontract footprint; all forty-one awards in the source data are prime contracts or delivery orders. The vendor has not held any government-wide acquisition contracts (GWACs), IDIQs beyond the USDA AMS indefinite delivery vehicle, or BPAs that would enable task-order placement outside USDA. Performance locations cluster in Visalia, California (administrative and sourcing hub) and Rupert, Idaho (frozen potato supply), with commodity deliveries distributed nationwide to support multi-state food assistance networks.