Fruta Royal, LLC

Fruta Royal, LLC, a Hispanic American-owned, self-certified small disadvantaged business based in Visalia, California, supplies fresh produce and tree nuts to the U.S. Department of Agriculture as a prime contractor on definitive contracts set aside for small businesses, with all 52 awards (100% of recent activity) under total or partial small business set-asides. The company operates as a limited liability partnership competing exclusively in the small business set-aside space rather than full-and-open competition.

Fruta Royal's capability footprint centers on fresh agricultural commodity procurement for federal food assistance programs. The vendor supplies citrus (grapefruit, oranges, mandarin tangerines), stone fruits (peaches, nectarines), tree nuts (almonds, walnuts), berries (table grapes), root vegetables (potatoes, sweet potatoes), pome fruits (apples), and specialty items including fresh and roasted nuts. Representative work includes a $10.754 million January 2024 definitive contract with USDA Agricultural Marketing Service (AMS) for mandarin tangerines in 6/5-pound bags supporting The Emergency Food Assistance Program (TEFAP), school meals, and food banks; a $8.427 million April 2023 total small business set-aside contract for fresh sweet potatoes delivered across 29 U.S. states and Puerto Rico; a $7.775 million July 2023 partial small business set-aside for roasted whole-shelled almonds in 12/2-pound packages; and a $3.513 million May 2025 contract for fresh table grapes in 19-pound containers. Recent work includes a $2.431 million January 2026 definitive contract for Mandarin tangerines and a $752,690 January 2026 contract for grapefruit and oranges. All contracts specify firm-fixed pricing, FOB destination or origin delivery to multiple states, and compliance with USDA Good Agricultural Practices (GAP) and Good Handling Practices (GHP) audit verification and domestic-product sourcing requirements under Agriculture Acquisition Regulations and Federal Acquisition Regulations FAR Part 12.

Customer concentration is near-complete within USDA. The Department of Agriculture accounts for 100% of awards across three operational components: USDA Agricultural Marketing Service Washington Office (45 awards, $98.8 million combined potential value), USDA Farm Service Agency Kansas City Commodity Office (5 awards, $7.7 million combined potential value), and USDA Food and Nutrition Service (2 awards, $571 thousand combined potential value). Within the AMS portfolio, funding flows from Section 32 Food Purchase & Distribution and Commodity Credit Corporation programs, which procure domestically-grown agricultural commodities for nutrition assistance initiatives.

Activity peaked in 2023 with 16 awards but has moderated to 7 in 2025 and 2 through mid-January 2026. Combined potential value across all 52 awards reaches $107.1 million, with $104.6 million (98%) already obligated. The award footprint spans fresh produce procurement (49 awards under Fruits and Vegetables PSC, primarily NAICS 311411 Perishable Prepared Food Manufacturing) and roasted nuts (3 awards under NAICS 311911 Roasted Nuts and Peanut Butter Manufacturing). Fruta Royal holds no parent contract vehicles, IDIQs, or GWACs; each award is a standalone definitive contract issued in response to individual solicitations. Place of performance centers on the vendor's Visalia, California location, with secondary operations noted at Lindsay, California and Princeton, North Carolina. The vendor operates as a pure prime contractor with no subcontract footprint in the source data. Prior contract history cited in award summaries indicates Fruta Royal has supplied over $50 million in fresh fruits and vegetables to USDA since 2019, positioning the vendor as an established commodity supplier to federal nutrition assistance programs with a track record spanning multiple years and product categories.