Fruta Royal, LLC

Fruta Royal, LLC, a Hispanic American-owned, self-certified small disadvantaged business based in Visalia, California, supplies fresh produce and agricultural commodities exclusively to the Department of Agriculture as a prime contractor under 100% small business set-asides, with a footprint spanning 58 definitive contracts valued at $117.9 million combined potential value since 2019.

Fruta Royal operates as a commodity supplier for USDA's domestic food assistance programs, delivering fresh fruits, vegetables, and nuts—primarily citrus (oranges, grapefruits), table grapes, stone fruits (peaches, nectarines), apples, sweet potatoes, almonds, and walnuts—in standardized packaging to support the Emergency Food Assistance Program (TEFAP), school meal programs, and food banks nationwide. Work is performed firm fixed price from the company's primary facilities in Visalia, California and secondary locations in Lindsay, California and Princeton, North Carolina. The company operates exclusively under total or partial small business set-asides; all 58 awards carry small business designations, with 55 categorized under NAICS 311991 (Perishable Prepared Food Manufacturing) and the full portfolio coded to PSC 8915 (Fruits and Vegetables).

Customer concentration sits entirely with the Department of Agriculture: the Agricultural Marketing Service Washington Office leads with 50 awards and $109.5 million in combined potential value (94% of the portfolio), the Farm Service Agency Kansas City Commodity Office accounts for 5 awards and $7.7 million, and the Food and Nutrition Service holds 3 awards and $731 thousand. All three are USDA entities; no other federal agencies appear in the award record. Recent representative work includes a $10.9 million total small business set-aside for fresh table grapes (June 2023), a $10.8 million contract for mandarin tangerines (January 2024), an $8.4 million total small business set-aside for fresh sweet potatoes (April 2023), a $7.8 million partial small business set-aside for roasted almonds (July 2023), and a series of citrus contracts (oranges, grapefruits) ranging from $273 thousand to $3.7 million awarded in 2025 and 2026.

Activity peaked in 2023 with 16 awards; recent volume has moderated to 7 in 2025 and 8 in 2026. Six awards with combined potential value of $10.8 million face ultimate completion within the next twenty-four months and enter recompete. The vendor does not appear in sub-contractor roles across any source awards; 100% of the footprint comprises prime awards. Fruta Royal competes in a narrow, specialized market—USDA commodity food procurement under small business set-asides—with no multi-agency diversification, no parent vehicle seats (IDIQs, GWACs, or BPAs), and no teaming relationships documented in the award record. The business model centers on direct response to USDA Section 32 solicitations for agricultural commodities, with success driven by ability to meet USDA Good Agricultural Practices and Good Handling Practices certifications, domestic-product sourcing compliance, and FOB delivery across distributed U.S. locations.