Goforth & Marti

Goforth & Marti, doing business as G/M Business Interiors, is a San Diego-based women-owned small business (WOSB) and SBA-certified minority-owned enterprise that supplies office furniture, design consultation, installation services, and specialized labor to the federal government almost exclusively as a prime contractor (99% of recent awards). The vendor competes primarily under full-and-open and woman-owned small business set-aside vehicles rather than other SBA designations.

The company's federal footprint centers on Herman Miller office furnishings—workstations, chairs, storage solutions, demountable partition walls, and conference tables—paired with installation labor, design services, cabling and electrical work, flooring installation, and facility reconfiguration. Representative prime work includes a $28.1 million single-award BPA with Naval Information Warfare Systems Command (NAVWAR) under the GSA Multiple Award Schedule for Furniture, awarded October 1, 2024 with a woman-owned small business set-aside and running through March 31, 2030; a $135,690 WOSB-set-aside BPA call from NAVWAR for laborer hours supporting facility modernization (March 2026); and an $810,685 full-and-open delivery order from the Equal Employment Opportunity Commission for furniture and upgrades to Los Angeles office space (October 2021, completed March 2024). The vendor has also executed small-dollar task orders for the Department of Veterans Affairs, Defense Health Agency, Naval Sea Systems Command, and the Department of State, with work spanning San Diego, California, and subordinate sites nationwide.

Customer concentration is extreme and anchored to NAVWAR. The top five funding agencies account for 70% of recent awards by count, led by NAVWAR (138 awards, $71.5 million combined potential value), followed by the Department of Veterans Affairs Veterans Health Administration Veterans Integrated Service Network 22 (47 awards, $4.3 million), the Department of the Navy Bureau of Medicine and Surgery (28 awards, $1.3 million), the Department of the Air Force Space Command Space and Missile Systems Center (22 awards, $22.3 million), and the Department of the Air Force (20 awards, $1.9 million). By potential-value share, NAVWAR alone represents about 31% of the vendor's combined portfolio, and the top five agencies account for 44% of all dollars. The Air Force Space Command represents a secondary concentration driver, anchoring $22.3 million across 22 awards, but award count is low relative to dollars, signaling larger individual orders.

The vendor holds a dominant position on the GSA Multiple Award Schedule (MAS) for Furniture, with 272 task orders valued at $193.1 million combined potential value—the overwhelming majority of recent federal activity. The BPA with NAVWAR is the parent vehicle feeding most execution, with sustained quarterly and monthly calls. A secondary vehicle, Indefinite Delivery Contract FA281611D0003, carries 18 task orders worth $7.1 million in potential value but is less frequently utilized. Activity has declined from a 2022 peak (33 awards) to single-digit annual production in 2025 and 2026 (14 and 1 awards, respectively), signaling either portfolio maturation or competitive pressure; only $614 thousand in potential value faces recompete within the next twenty-four months, indicating limited near-term ceiling pressure but also reduced new-task-order velocity.

The vendor subcontracts minimally—only 2 sub-awards in the source, representing 1% of the prime footprint. Named prime contractors with whom the vendor has subcontracted include RQ Construction LLC (July 2025, for aircraft maintenance hangar FF&E office chairs at Naval Air Station North Island) and R.A. Burch Construction Co., Inc. (April 2024, for office furnishings in a building conversion project). These sub-awards are construction-ancillary and not core to the vendor's primary furniture and installation business.

GSA Schedule labor portfolio spans five active categories: Reconfiguration and Installation labor at $45.91 per hour (high school education, two years' experience, security clearance required); Designer/Space Planner at $68.92 per hour (associate's degree, two years' experience, no clearance); Truck with Driver at $84.33 per hour (high school, one year's experience, security clearance); and Project Manager at $88.87 per hour (high school, two years' experience, security clearance). The rate spectrum ($45.91–$88.87 hourly) and requirement for security clearances on most labor categories reflect a federal contracting posture tied to facility access and specialized trades rather than office-based consulting or engineering services.

The vendor's corporate structure includes a named subsidiary, G/M Business Interiors of San Diego, LLC, which appears to be the operating entity but carries no distinct capability signal in the awards. The parent and subsidiary have been awarded as a single contracting entity across the 365-award portfolio with no visible subsidiary-specific work streams.

Goforth & Marti competes in a narrow, commoditized federal furniture market dominated by volume task-order execution under a single prime's BPA. Customer and vehicle concentration, declining year-over-year award production, and minimal subcontracting footprint suggest a vendor whose federal revenue base is anchored to NAVWAR sustained execution rather than competitive expansion or ecosystem leadership. The vendor is not positioned as a systems integrator, prime contractor on large construction or IT programs, or government-wide supplier to civilian agencies outside of episodic EEOC or State Department work. For competitors, Goforth & Marti represents a niche supplier with low overlap unless pursuing Navy facilities furniture scope or GSA MAS-hosted task orders in the same domain.

Design, sell and install office workstations, seating and casegoods. Provide moving and storage services for relocation. Represent dozens of manufacturers of related furniture and furnishings products:reception, cafeteria ,library, etc.