Cook Ross, Inc.
Doing business as Be Equitable
- UEI
- JUVMDKB419B3
- CAGE
- 48F25
- SAM.gov registration
- Expired
Company facts
- Self-certified in SAM.gov
- Entity structure
- Corporate Entity (Not Tax Exempt)
- NAICS codes registered in SAM.gov
- SAM.gov registration date
- Website
- be-equitable.com
- Founded
- 1989
- Employees
- 11-50
- Estimated annual revenue
- $1M-$10M
- Industry
-
- Industrials
- Commercial & Professional Services
- Professional Services
- Consulting
- SIC code
- 87 Engineering & Management Services
- Profiles
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Recent federal awards
| Award | Agency | Obligated | Awarded |
|---|---|---|---|
| Disrupting everyday bias (DEB) training sessions | Office of Acquisition Management | $10,000 | |
| Idea training: instructor/keynote led training | Smithsonian Institution | $19,500 | |
| Course title: power & privilege: gender identity and sexual orientation. The preferred vendor is be equitable formally… | Shared Services Center | $34,000 | |
| Gender identity & sexual orientation training | Shared Services Center | $40,000 | |
| Diversity training for hmsg staff and contractors | Smithsonian Institution | $9,000 |
About Cook Ross, Inc.
Cook Ross, Inc., doing business as Be Equitable, is a minority-owned, woman-owned small business registered to receive federal government awards since December 2005. The company specializes in providing diversity, equity, inclusion, and accessibility (DEIA) consulting, strategy, and training services to federal agencies. Be Equitable's expertise lies in delivering instructor-led training sessions and workshops focused on addressing bias, promoting diversity, and fostering inclusive work environments. As a self-certified small disadvantaged business, the company has positioned itself as a valuable partner for government agencies seeking to enhance their DEIA initiatives and cultivate more inclusive organizational cultures.
Be Equitable has secured multiple federal contract awards from various civilian agencies, demonstrating its ability to deliver specialized DEIA training across different government sectors. The company has provided services such as "Disrupting Everyday Bias" training for the Department of State's Foreign Service Institute, IDEA (Inclusion, Diversity, Equity, and Accessibility) training for the Smithsonian Institution, and courses on "Power & Privilege: Gender Identity and Sexual Orientation" for NASA's Shared Services Center. Additional contracts have included diversity training for museum staff and contractors, professional training for the National Museum of African American History and Culture, and diversity and inclusion council training. These awards, ranging from $3,750 to $46,725.85, have primarily been issued as firm-fixed-price purchase orders without set-aside designations, although one contract was designated as a Total Small Business set-aside. The consistent engagement with federal agencies for DEIA-related services underscores Be Equitable's reputation as a trusted provider of expertise in this critical area of organizational development.
SBA capabilities narrative
Our unique methodology and overall culture is built around a trans-formative new concept that we call "Re-inventing Diversity for the 21st Century". This breakthrough approach creates organization-wide sustainable trans-formative change by replacing the tired old "race-based", American-centric and "us vs. them" historical diversity training's with a new cutting-edge trans-formative systems model. We believe that Cook Ross Inc. offers a unique approach and strategic framework for developing an organization-wide unconscious bias strategy for our clients around the world.
Quick answers
What is Cook Ross, Inc.'s UEI?
Cook Ross, Inc.'s Unique Entity ID (UEI) in SAM.gov is JUVMDKB419B3.
What is Cook Ross, Inc.'s CAGE code?
Cook Ross, Inc.'s CAGE code is 48F25.
What is Cook Ross, Inc.'s primary NAICS code?
Cook Ross, Inc.'s primary NAICS code is 541611 (Administrative Management and General Management Consulting Services).
Is Cook Ross, Inc. registered in SAM.gov?
Cook Ross, Inc.'s SAM.gov registration expired on June 19, 2025.
What is Cook Ross, Inc.'s most recent federal award?
Cook Ross, Inc.'s most recent federal contract award is Disrupting everyday bias (DEB) training sessions (19FS1A24P0011), from Office of Acquisition Management, on December 18, 2023.
On GovTribe
See Cook Ross, Inc.'s full federal record
- Federal contract awards
- IDV awards
- Funding analysis by agency, NAICS and set-aside
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