Busy Minds LLC

Busy Minds LLC, a for-profit limited liability partnership based in Hollywood, Florida, delivers digital marketing, social media strategy, brand awareness, and promotional campaign services to the U.S. Department of Agriculture's Foreign Agricultural Service and the Department of State as a prime contractor, operating entirely in full-and-open (non-set-aside) procurements with no subcontract footprint.

Busy Minds LLC operates exclusively as a prime contractor on purchase orders for the SaborUSA program — a USDA-FAS branding and marketing initiative focused on U.S. agricultural product promotion in Colombia. The vendor's capability portfolio centers on integrated promotional strategy design, digital platform development, social media content creation, face-to-face promotional activities, press releases, stakeholder public relations, and event management in support of agricultural trade objectives. Representative work includes a $349,900 firm-fixed-price purchase order from USDA-FAS for designing and executing a digital strategy to strengthen the SaborUSA social media community in Colombia (July 2022–July 2023), a $300,000 purchase order for developing an integrated promotional strategy plan with brand awareness and digital platform components (July 2023–July 2024), and a $200,000 purchase order from the Deputy Administrator Global Programs for SaborUSA Colombia promotional campaigns and digital marketing (July 2024–July 2025). More recent awards include a $26,000 purchase order from the U.S. Embassy Bogota for an FAS U.S. Ingredient HRI demonstration and B2B initiative (September 2026), a $21,000 purchase order for FAS sweets and snacks retail promotions (September 2026), a $14,000 purchase order for cooking contests for student chefs (September 2025), and a $13,000 purchase order for digital platforms and promotional activities supporting improved Colombian food-additive regulations (August 2025).

Customer concentration is narrow and regionally focused. USDA-FAS Administrator accounts for 100% of the combined potential value across four awards totaling $1.3 million; the U.S. Embassy Bogota (Department of State) places four smaller purchase orders worth $74,000 combined; USDA-FAS Deputy Administrator Global Programs and USDA-FAS Crop Condition Assessment Division each anchor one award. All work is performed in Colombia. Activity has remained flat to modest — one award per year in 2022, 2023, and 2024, rising to two awards each in 2025 and 2026 — with total combined potential value of $1.8 million across ten awards, and 100% of that amount obligated. The vendor does not sit on government-wide vehicles, BPAs, or agency-wide IDIQs. Busy Minds LLC operates under primary NAICS 541613 (Marketing Consulting Services) and PSC 7640 (Advertising Support).