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Atlanta Beltline, Inc., located in Fulton County, Georgia, is seeking proposals from qualified sonic branding consultants to develop a comprehensive audio identity for the Atlanta Beltline project. The 18-month contract requires a consultant with expertise in sound design, sonic branding, audio mixing, and experiential soundscaping to create a sonic logo and brand anthem. Specific deliverables include research and development, project management, and creative audio branding across multiple platforms such as videos, social media, podcasts, and digital signage. The RFP emphasizes a preference for local Atlanta-based artists and is strategically timed to support audio optimization leading up to and through the World Cup. Evaluation criteria will focus on the consultant's relevant experience, understanding of Atlanta Beltline's goals, creative approach to audio brand development, cost-effectiveness, and ability to meet deadlines. The proposal submission deadline is October 6, 2025, with the project aimed at enhancing brand awareness and fostering community connection through a unique sonic branding strategy.

The procurement opportunity has a strong emphasis on Disadvantaged Business Enterprise (DBE) participation, with a 30% DBE participation goal that includes Female Business Enterprises (FBE), Minority Business Enterprises (MBE), and Small Business Enterprises (SBE). The opportunity is restricted to vendors in the State of Georgia, with a focus on local economic development and addressing historical disparities in community development. Contractors must provide detailed documentation of DBE utilization and meet specific insurance requirements, including $1,000,000 in general liability insurance and worker's compensation coverage. While the exact contract value is not specified, the project involves comprehensive tasks such as brand values research, stakeholder interviews, competitor research, audio identity concept creation, user testing, and audio style guide development. Atlanta Beltline, Inc. will retain full worldwide rights to all media in perpetuity, and the selected consultant will be expected to begin work within 30 days of the contract effective date.