1-Request for Proposals - Sonic Logo.pdf

Request for Proposal (RFP)

Atlanta Beltline Sonic Branding Consultant

1. Introduction

Atlanta Beltline, Inc. is seeking proposals from qualified sonic branding consultants to support the development of a sonic logo for the Atlanta Beltline. The ideal consultant will have experience in sound design, sonic branding, audio mixing, and experiential soundscaping.

2. Project Overview

The Atlanta Beltline is a transformative project that aims to unite the city’s neighborhoods through a network of parks, trails, and transit along a historic 22-mile railway corridor that circles the city's core. By connecting people, increasing mobility, and enhancing access to economic opportunity both now and for generations to come, we aspire to be a global beacon for equitable, inclusive, and sustainable city life. As part of our vision, we aim to develop brand awareness and brand affinity that resonates with the community and fosters a connection with the Beltline's mission. With many exciting opportunities on the horizon that will garner worldwide attention, we would like to take our newly refreshed visual branding to the next level with the creation of a sonic brand that can be used in several applications including, but not limited to: videos, social media, podcast, digital signage kiosks, a Beltline app.

This RFP is intended to solicit proposals from consultants to assist in developing a brand anthem and sonic logo that align with the Beltline’s identity.

3. Scope of Work

The selected consultant will be responsible for the following tasks:

• Research and Development o Brand values research and assessment thorough stakeholder interviews and analysis of Beltline assets o Opportunity audit o Competitor research

• Project management o Establish timelines and milestones and ensure timeline delivery.

• Creative o Audio identity concept creation and development* o User testing o Audio style guide creation o Audio assets optimization across platforms

*Preference to work with local, Atlanta-based artists

Atlanta Beltline, Inc. will retain rights to all media, worldwide, in perpetuity.

4. Project Duration

The contract will span 18 months to ensure the successful development of audio branding and sound strategies as well as support audio optimization leading up to and through the World Cup.

5. Proposal Submission Requirements

Interested consultants must submit the following:

• Cover Letter:

A brief introduction of your firm or personal background, including your experience in merchandise development, partnerships, and retail strategies.

• Project Approach:

A detailed description of your approach to achieving the deliverables listed in the Scope of Work, including any unique strategies or processes.

• Relevant Experience:

Provide examples of similar projects you have worked on, including outcomes and references.

• Team Structure:

List the team members who will be working on the project and their roles.

• Timeline:

Provide a proposed timeline for completing the deliverables.

• Cost Proposal:

A breakdown of fees and any related expenses for the project.

• References:

Include contact information for at least two references from similar projects.

6. Evaluation Criteria

Proposals will be evaluated based on the following criteria:

• Relevant experience and qualifications.

• Understanding of the Atlanta Beltline and its goals.

• Creative approach to audio brand development in conjunction with local community, artists, and stakeholders.

• Cost-effectiveness and value provided.

• Ability to meet deadlines and deliver high-quality results.

7. RFP Timeline

• Questions Due: 9/22

• Proposal Deadline: 10/6