RFP 2026.07

Brand Identity Services

INSTITUTIONAL BRAND IDENTITY, ATHLETICS BRAND IDENTITY, AND 60TH-

ANNIVERSARY BRANDING AND ACTIVATION

RFP Contact Cara Green

Purchasing Manager purchasing@brazosport.edu

979-230-3214

RFP 2026.07 2 | P a g e

Table of Contents

Section 1 Notice to Respondents

Section 2 Scope of Work

Section 3 Proposal Requirements and Documents

Section 4 General Terms and Conditions

Section 5 Evaluation Criteria

Section 6 Exhibits

RFP 2026.07 3 | P a g e

Section 1 Notice to Respondents

1.1 Overview

Brazosport College (the “College”) invites proposals from qualified and experienced branding, creative strategy, market research, and marketing firms to provide comprehensive brand identity development and implementation services.

The College seeks a qualified firm to develop three coordinated brand identities that reflect

Brazosport College's history, mission, community, and vision for the future.

The project consists of three primary deliverables:

1. Institutional Brand Identity: Development of a comprehensive institutional brand strategy, visual and verbal identity system, brand standards, and implementation-ready creative assets.

2. Athletics Brand Identity: Development of a distinctive collegiate athletics identity, including primary and secondary marks, mascot treatments, uniforms, merchandise applications, and athletics brand standards.

3. 60th-Anniversary Branding and Activation: Development of a commemorative identity and integrated marketing and communications campaign supporting the College's

60th anniversary and the public introduction of the new institutional and athletics identities in Fall 2027.

The College seeks complete, professionally documented, and implementation-ready brand identity systems rather than preliminary concepts or standalone logo designs.

Respondents shall submit a Technical Proposal and a separate Cost Proposal in accordance with

Section 3 – Proposal Requirements and Documents.

The detailed scope of services, technical specifications, required deliverables, and project milestones are provided in Section 2 – Scope of Work.

1.2 Submission of Proposal

To be considered responsive, proposals may be submitted electronically using the current electronic bidding system, utilized by the College, Euna Solutions/Ion Wave.

Manual/ paper submissions are acceptable and may be mailed or hand delivered in a sealed envelope on the forms provided. They will be received in the office of the Purchasing Manager, 500 College Drive Room C-127, Lake Jackson, Texas 77566, until the date and time established in Section 1.6 Calendar of Events, at which time proposals will be officially received and recorded by the College.

Manual/paper proposals must be sealed and clearly marked on the outside, “RFP 2026.07 Brand

Identity Services Attention: Purchasing Manager.” Proposers submitting proposals should be

RFP 2026.07 4 | P a g e careful to see that the appropriate proposal form is used. Email or fax transmittal of bids will not be accepted.

1.3 Approval

This procurement and any resulting agreement are subject to approval by the Brazosport College

Board of Regents. The issuance of this Request for Proposals (RFP), receipt of proposals, or selection of a respondent does not constitute a commitment by the College. Only the President of the College, or their authorized designee, has the authority to execute agreements and bind the

College contractually.

1.4 Obligation

This Request for Proposals (RFP) does not obligate the College to award a contract or to pay any costs incurred by a respondent in the preparation or submission of a proposal. The College reserves the right to reject any or all proposals, waive minor irregularities, and request additional information from respondents if deemed necessary. Proposals that do not include all required components or fail to meet the submission requirements outlined in this solicitation may be deemed non-responsive and disqualified from further consideration.

1.5 Interviews

The College reserves the right to conduct interviews with any or all respondents prior to selection. Interviews may be conducted virtually, by telephone, or on the College’s campus. The

College shall not be liable for any costs incurred by the respondent in connection with the interview process.

1.6 Calendar of Events

Listed below are the dates and times by which stated actions must be taken or completed. If the

College determines, in its sole discretion, that it is necessary to change any of the dates and times, a formal Addendum to this RFP will be issued and distributed through the College’s electronic bidding system. All listed times shall be based on local time in Lake Jackson, Texas

(Central Time Zone).

Event Time Date

1st Advertisement Friday, November 6, 2026

Issue RFP 9:00 a.m. Friday, November 6, 2026

2nd Advertisement Friday, November 13, 2026

RFP Questions Due 2:00 p.m. Wednesday, November 18, 2026

Response to Questions in Formal Addendum (If Any) 12:00 p.m. Tuesday, November 24, 2026

RFP Due Date 2:00 p.m. Wednesday, December 9, 2026

Proposal Review Period December 2026

Interviews/ Presentations (If Required) January 2027

Board of Regents Approval February 2027

RFP 2026.07 5 | P a g e

1.7 Addenda

Any interpretations, corrections, or changes to this Request for Proposals (RFP) will be made by formal written Addendum issued through Brazosport College’s electronic bidding system, Euna

Solutions/Ion Wave. It is the responsibility of the respondent to monitor the bidding system for any issued Addenda and to acknowledge receipt of all Addenda prior to submitting a proposal.

No oral statements, interpretations, or instructions shall modify the terms and conditions of this solicitation.

1.8 Questions

All inquiries or requests for clarification regarding this solicitation must be submitted in writing through the College's electronic bidding system, Euna Solutions/Ion Wave, or by email to Cara

Green, Purchasing Manager, at purchasing@brazosport.edu. Respondents shall not contact other

College employees or representatives regarding this solicitation. Unauthorized contact may result in disqualification from further consideration. Questions submitted after the deadline identified in Section 1.6 may not receive a response. Any official clarifications or modifications to the solicitation will be issued through the College's electronic bidding system.

1.9 Reservation of Rights

The College reserves the right to accept or reject any or all proposals, waive any informalities or minor irregularities in proposals received, request clarification of proposal information, negotiate modifications to proposals, and award a contract in the best interest of the College. The College further reserves the right to cancel this solicitation in whole or in part at any time if deemed necessary or in the best interest of the College.

1.10 Confidentiality of Proposals

All proposals submitted in response to this Request for Proposals are subject to the provisions of the Texas Public Information Act, Chapter 552 of the Texas Government Code. Any information considered proprietary or confidential by the respondent must be clearly identified within the proposal. Brazosport College does not guarantee that any information designated as confidential will be withheld from public disclosure and shall not be responsible for asserting legal arguments on behalf of the respondent.

mailto:purchasing@brazosport.edu

RFP 2026.07 6 | P a g e

Section 2 Scope of Work

2.1 Scope of Services, Institutional Background, and Project Vision

2.1.1 Institutional Context

Brazosport College serves the Brazosport region and surrounding communities through higher education, workforce development, academic transfer opportunities, career and technical education, student support, and community engagement.

The College seeks to establish an institutional identity that communicates its value, strengthens its competitive position, and reflects the role it plays in the educational and economic vitality of the region.

The selected firm shall demonstrate an understanding of the College's local history, industrial and workforce connections, coastal and regional character, and community identity.

Relevant historical considerations may include the broader Brazosport region and nearby West

Columbia, associated with the first capital of the Republic of Texas. Any proposed use of historical themes shall be research-informed, accurate, inclusive, and appropriate to the College's identity.

No specific historical motif or design treatment is prescribed.

2.1.2 Institutional Brand Vision

The College seeks a long-term brand platform that will strengthen:

• Institutional recognition and public awareness.

• Student recruitment, enrollment, and engagement.

• Student success and institutional pride.

• Awareness of academic programs and workforce education.

• Community and employer relationships.

• Alumni engagement and institutional advancement.

• Recognition of collegiate athletics.

• Brand consistency across College programs and services.

• Institutional reputation and competitive differentiation.

The resulting identities must communicate the College's longstanding commitment to the region while establishing a recognizable and forward-looking presence.

2.1.3 Relationship Between the Three Deliverables

The institutional brand shall serve as the primary and permanent identity system for Brazosport

College.

RFP 2026.07 7 | P a g e

The athletics brand shall operate as a complementary but distinctive collegiate identity, with clearly defined connections to the institutional brand.

The 60th-anniversary identity shall serve as a temporary commemorative extension of the permanent brand, supporting the official public introduction of the refreshed institutional identity.

All three deliverables must reflect a coordinated strategy while maintaining their distinct purposes and applications. The selected firm shall demonstrate how the three identity systems work together without creating competing or inconsistent representations of Brazosport College.

2.1.4 Preservation of Existing Website Investment

Brazosport College has recently completed a comprehensive institutional website overhaul representing a significant investment in its digital infrastructure, design, functionality, and content organization.

The College is not seeking another website redesign, redevelopment, or restructuring as part of this engagement.

Website-related recommendations and deliverables shall be limited to applying the new institutional brand within the College's existing website design and structure.

Permitted website branding considerations may include:

• Updating institutional logos and approved brand marks.

• Applying the approved institutional color palette.

• Recommending brand typography within the limitations of the existing website.

• Updating existing branded graphics, icons, or imagery where appropriate.

• Recommending limited visual adjustments necessary to maintain consistency with the approved institutional identity.

• Providing approved digital brand assets and specifications for use within the existing website.

The project shall not include:

• Website redesign or redevelopment.

• New website templates or page layouts.

• Changes to the website's information architecture.

• Navigation redesign or restructuring.

• Content management system replacement or migration.

• Website functionality redesign.

• Changes to the underlying site architecture.

• Development of new website design systems or components.

• A comprehensive website content restructuring project.

RFP 2026.07 8 | P a g e

The selected firm shall recognize and preserve the College's existing digital investment and recommend only those brand-related updates necessary to ensure visual consistency with the newly approved identity. Website implementation shall remain under the direction of the

Department of Marketing and Communications and the College's established website management processes.

2.2 Project Leadership and Collaboration

2.2.1 Brazosport College

Brazosport College shall serve as the institutional owner and governing authority for the branding initiative.

This project is intended to be a collaborative institutional effort involving the Office of the

President, the Department of Marketing and Communications, appropriate College administrators, legal counsel, and other College officials or representatives designated to participate in the project.

The College recognizes that the development of a comprehensive institutional identity requires input and coordination across multiple areas of the institution to ensure the resulting brand accurately represents its mission, values, strategic priorities, academic programs, student experience, athletics, and relationship with the community.

The College shall establish an appropriate project leadership and review structure to facilitate institutional participation, provide strategic direction, and ensure that decisions are made in alignment with institutional priorities.

Responsibilities of the College shall include:

• Establishing the overall vision, strategic objectives, and expectations for the branding initiative.

• Providing institutional leadership and direction throughout the project.

• Coordinating participation by the President, appropriate administrators, departments, and other designated stakeholders.

• Providing relevant institutional plans, historical information, existing brand materials, and other supporting resources.

• Reviewing and providing feedback on research findings, strategic recommendations, and proposed creative directions.

• Evaluating the alignment of proposed identities with the College's mission, values, priorities, and institutional reputation.

• Coordinating legal review, including applicable trademark, intellectual property, licensing, and contractual considerations.

• Establishing institutional approval checkpoints for major project milestones.

• Reviewing and approving final brand identities, supporting standards, and implementation plans through the College's designated processes.

RFP 2026.07 9 | P a g e

• Ensuring the approved identities can be consistently implemented and maintained across the institution.

Marketing and Communications Coordination

The Marketing and Communications Department will work collaboratively with the President, appropriate administrators, legal counsel, and other designated College representatives to facilitate institutional review, coordinate project activities, and guide the development of the brand identities.

The Department's responsibilities shall include:

• Providing direction regarding existing marketing practices, communications standards, and institutional brand requirements.

• Coordinating stakeholder engagement and institutional participation.

• Consolidating and communicating institutional feedback to the selected firm.

• Supporting the review and development of institutional messaging, visual identity, brand architecture, and creative applications.

• Coordinating the relationship between the institutional brand, athletics brand, and 60th-anniversary campaign.

• Leading marketing and communications planning for the implementation and public introduction of the approved identities.

• Coordinating with College departments and external vendors regarding production and implementation requirements.

• Administering approved brand assets, standards, and usage guidance following project completion.

• Supporting ongoing institutional brand stewardship and consistency.

Final creative direction, major project milestones, contractual changes, and acceptance of deliverables shall be subject to approval through the College's established institutional and procurement processes.

2.2.2 Selected Branding Firm

The selected firm shall serve as the primary external creative and brand development partner, working collaboratively with Brazosport College through the Department of Marketing and

Communications and the College's designated project representatives.

The firm shall be responsible for:

• Managing the contracted project scope, work plan, schedule, and professional deliverables.

• Developing and conducting an appropriate brand research methodology.

• Synthesizing research into actionable institutional and athletics brand strategies.

• Developing comprehensive institutional, athletics, and anniversary identities.

• Presenting and refining creative concepts.

RFP 2026.07 10 | P a g e

• Preparing brand manuals, standards, technical specifications, and implementation resources.

• Delivering approved production-ready artwork and editable source files.

• Supporting coordinated institutional and athletics brand launches.

• Providing training, guidance, and final asset handoff.

The selected firm shall maintain primary responsibility for the quality, completeness, consistency, and timely completion of contracted services.

2.2.3 Breakthrough Consulting: Discovery and Community Engagement Partner

Brazosport College anticipates collaboration with Breakthrough Consulting, a College-designated local consulting partner, as part of the branding initiative.

Breakthrough Consulting will serve in a supporting and advisory capacity, with its involvement focused primarily on the discovery, regional research, and community engagement components of the project.

Its participation is intended to complement the selected firm's professional research and branding expertise through local market knowledge, community relationships, and regional perspective.

Anticipated areas of collaboration include:

• Supporting the identification and engagement of relevant community stakeholders.

• Assisting with the coordination of community listening sessions, interviews, and focus groups.

• Sharing regional market insights and community perspectives.

• Providing relevant historical and cultural context.

• Helping identify opportunities to engage employers, alumni, civic organizations, and community leadership.

• Contributing community observations and insights that may help inform the selected firm's research findings.

• Providing input on community engagement opportunities associated with the College's 60th anniversary.

2.2.4 Collaboration Expectations

Respondents shall describe how they intend to collaborate with Brazosport College, including the Department of Marketing and Communications, designated institutional leadership and stakeholders, and Breakthrough Consulting.

The proposed collaboration plan shall identify:

• Respective roles and responsibilities.

• Proposed research coordination.

RFP 2026.07 11 | P a g e

• Stakeholder engagement procedures.

• Project meetings and communication cadence.

• Methods for sharing research and supporting information.

• Creative review and feedback procedures.

• Institutional approval checkpoints.

• Relevant project dependencies and coordination costs.

The College retains responsibility for project oversight and approvals through its designated leadership and established procedures.

2.3 Project-Wide Research and Brand Discovery

Brand discovery shall establish the strategic foundation for the institutional brand and inform the development of the complementary athletics and anniversary identities.

Although research is an essential component of the engagement, it represents the foundation for creative development rather than the final outcome of the project.

2.3.1 Required Research Activities

The selected firm shall propose a mixed-method research process using qualitative and quantitative techniques appropriate to the College's audiences, geographic reach, and strategic objectives.

Required research activities shall include:

• Project kickoff and discovery work plan.

• Review of institutional planning materials and marketing priorities.

• Audit of current institutional branding and communications.

• Assessment of existing institutional marks and mascot recognition.

• Executive and institutional leadership interviews.

• Student, faculty, and staff engagement.

• Alumni engagement.

• Employer and workforce partner research.

• Community and civic stakeholder engagement.

• Prospective student and parent research.

• High school and education partner engagement.

• Institutional reputation and perception assessment.

• Competitive and peer institution benchmarking.

• Evaluation of current messages and visual identity.

• Assessment of regional history and community identity.

• Identification of key differentiators, audience needs, and opportunities.

2.3.2 Required Audiences

The research plan shall address, as appropriate:

• Prospective students.

RFP 2026.07 12 | P a g e

• Current students.

• Faculty.

• Staff.

• Alumni.

• Employers and industry partners.

• High school counselors and educational partners.

• Parents and families.

• Community members.

• Business and civic leaders.

• Institutional leadership and Board representatives.

• Athletics stakeholders and prospective supporters.

Respondents shall recommend an appropriate research design that provides meaningful representation of the College's audiences.

2.3.3 Research Methodology

Proposed qualitative and quantitative methods:

• Sampling strategy and audience recruitment.

• Anticipated sample sizes.

• Statistical confidence and limitations, as applicable.

• Interview and focus group methodology.

• Research instruments and evaluation measures.

• Cross-audience and demographic analysis.

• Competitive benchmarking methods.

• Data quality and validation procedures.

• Proposed approach to synthesizing research into brand strategy.

Where statistically representative research is proposed, respondents shall document the sampling method, confidence level, and margin of error. Where such claims cannot be supported, the limitations shall be clearly explained.

2.3.4 Required Brand Intelligence Report

The selected firm shall deliver a professionally designed Institutional Brand Intelligence

Report suitable for College leadership, the Board of Regents, and institutional strategic planning.

The report shall be a substantive executive research publication combining written analysis, supporting evidence, data visualization, and strategic interpretation.

At minimum, the report shall include:

1. Executive summary and principal findings.

2. Research methodology and documented limitations.

RFP 2026.07 13 | P a g e

3. Institutional and regional market context.

4. Audience profiles and segmentation.

5. Institutional brand awareness and recognition.

6. Brand perception, reputation, trust, and emotional connection.

7. Institutional strengths and perceived challenges.

8. Student enrollment and engagement decision drivers.

9. Competitive positioning and differentiation.

10. Messaging evaluation.

11. Current visual identity and Blue Gator recognition assessment.

12. Audience-specific research findings.

13. Cross-audience analysis.

14. Executive-quality charts, visualizations, and comparative matrices.

15. Strategic implications and recommendations.

16. Recommended institutional brand foundation and positioning.

17. Survey instruments, available anonymized datasets, cross-tabulations, and documented qualitative findings.

The findings shall directly inform the development of the institutional, athletics, and anniversary brand systems.

2.4 Deliverable 1 – Brazosport College Institutional Brand Identity

2.4.1 Purpose and Expected Outcome

The selected firm shall develop a comprehensive and enduring institutional identity that represents Brazosport College consistently across academic, administrative, recruitment, workforce, advancement, and community communications.

The finished deliverable shall include an approved brand strategy, complete visual and verbal identity, comprehensive brand architecture, professionally designed brand manual, practical implementation templates, and production-ready artwork.

The identity must be recognizable, flexible, accessible, and applicable across print, digital, campus environments, institutional merchandise, and future programs.

2.4.2 Institutional Brand Strategy

Using approved research findings, the selected firm shall develop the institutional brand foundation.

Required components include:

• Brand purpose.

• Brand promise.

• Brand positioning statement.

• Institutional value proposition.

RFP 2026.07 14 | P a g e

• Brand personality.

• Brand pillars and associated proof points.

• Core brand values and attributes.

• Institutional differentiators.

• Primary audience personas.

• Audience-specific messaging architecture.

• Institutional narrative and brand story.

• Brand voice and tone.

• Recommended tagline or supporting message options, if appropriate.

• Strategic rationale connecting the creative direction to research findings.

The strategy shall reflect the College's commitment to educational opportunity, affordability, student support, flexibility, workforce alignment, and community impact, with final positioning determined through research and College approval.

2.4.3 Institutional Visual Identity

The selected firm shall present a minimum of three substantially distinct institutional identity concepts. Each direction shall include sufficient visual development to evaluate the proposed identity in realistic applications.

Required Identity Components

• Primary institutional logo.

• Horizontal and stacked logo configurations.

• Secondary and alternative institutional marks.

• Standalone institutional icon or symbol.

• Wordmark variations.

• Full-color and limited-color versions.

• Black, white, reversed, and single-color applications.

• Institutional color system.

• Primary and secondary typography.

• Digital typography alternatives.

• Custom graphic elements, patterns, and textures.

• Iconography and illustration guidance.

• Photography and art direction.

• Motion graphics and video identity guidance.

• Approved visual treatments for print, digital, apparel, and signage.

Blue Gator Mascot Continuity

Brazosport College intends to retain its established Blue Gator mascot as a recognizable part of the institutional identity.

The selected firm may recommend appropriate modernization, refinement, or reinterpretation of the mascot while preserving its recognizable connection to Brazosport College.

RFP 2026.07 15 | P a g e

The College is seeking evolution and modernization of its established identity, rather than replacement with an unrelated mascot.

2.4.4 Institutional Brand Architecture

The selected firm shall establish standards governing the use of the institutional identity across

College departments, programs, initiatives, and affiliated organizations.

Required categories include:

• Academic divisions and departments.

• Degree and certificate programs.

• Workforce and continuing education.

• Student services and support departments.

• Admissions and recruitment.

• Dual enrollment and early college programs.

• Foundation and advancement.

• Alumni programs.

• Institutional initiatives and special programs.

• Student organizations and approved groups.

• Community and employer partnerships.

• Institutional events and campaigns.

• Athletics and its relationship to the institutional identity.

The system shall define approved naming conventions, logo modifiers, co-branding arrangements, supporting marks, and appropriate use of the primary institutional identity.

2.4.5 Comprehensive Institutional Brand Manual

The selected firm shall produce a professionally designed Brazosport College Institutional

Brand Manual. The manual shall serve as the definitive resource for employees, designers, departments, outside agencies, and vendors.

At minimum, the manual shall address:

1. Institutional Brand Foundation

Brand vision, positioning, promise, pillars, purpose, personality, narrative, and value proposition.

2. Logos and Approved Marks

Primary and secondary logos, standalone symbols, wordmarks, approved configurations, minimum sizes, clear space, background applications, correct and incorrect usage, and approved file types.

3. Institutional Brand Architecture

Department and program marks, academic and administrative applications, foundation and alumni identities, co-branding, affiliations, and specialty initiatives.

RFP 2026.07 16 | P a g e

4. Institutional Color System

Primary, secondary, accent, and neutral colors; Pantone, CMYK, RGB, and HEX specifications; color hierarchy; accessible combinations; and production standards.

5. Typography

Approved typefaces, font hierarchy, application guidance, licensing requirements, and alternative fonts for common office and digital applications.

6. Graphic Expression and Iconography

Patterns, textures, supporting shapes, illustration, icons, graphic treatments, and appropriate applications.

7. Photography and Art Direction

Institutional photography standards, image selection, composition, subject matter, authenticity, representation, and appropriate visual treatments.

8. Brand Voice and Writing Standards

Institutional narrative, tone of voice, writing principles, audience-specific messaging, editorial consistency, and practical copy examples.

9. Digital Brand Applications

Approved visual identity usage across digital communications, advertising, social media, email marketing, and the College's existing website.

PLEASE NOTE: Website guidance in this section shall be expressly limited to logo, color, typography, imagery, and related brand applications within the existing website design and structure. No website templates, layouts, or redesign specifications shall be required.

10. Social Media Standards

Official account identity, naming guidance, profile and cover artwork, social media graphics, photography, tone, and approved brand applications.

11. Institutional Business System

Business cards, letterhead, envelopes, email signatures, presentations, official correspondence, and administrative documents.

12. Marketing and Recruitment Materials

Recruitment publications, brochures, program materials, advertising, direct mail, posters, flyers, email campaigns, and other promotional communications.

13. Environmental Branding

RFP 2026.07 17 | P a g e

Building identification, campus signage, interior displays, banners, environmental graphics, and transportation branding.

14. Apparel, Merchandise, and Licensing

Approved apparel applications, merchandise standards, embroidery, screen printing, manufacturer requirements, and vendor approval procedures.

15. Video, Motion Graphics, and Audio

Video identity applications, logo animations, lower thirds, opening and closing graphics, motion standards, narration principles, and audio guidance.

16. Brand Governance

Approved usage procedures, asset requests, internal and external permissions, brand stewardship, exception requests, and future updates.

Each section shall provide practical specifications and visual examples wherever applicable. The completed manual must be delivered in both accessible PDF and editable native formats.

2.4.6 Institutional Marketing and Operational Applications

The selected firm shall develop approved brand applications and production-ready templates for representative institutional uses.

Required deliverables include:

• Business cards and institutional stationery.

• Email signatures.

• Word and PowerPoint templates.

• Recruitment brochures and flyers.

• Print and digital advertisements.

• Social media graphics and reusable templates.

• Email marketing creative templates.

• Digital display graphics.

• Video and motion graphics treatments.

• Institutional publications and reports.

• Campus signage and banner concepts.

• Environmental graphics and wayfinding examples.

• Vehicle identification applications.

• Apparel and merchandise.

• Event materials and institutional promotional items.

• Alumni, foundation, and community engagement materials.

These deliverables shall demonstrate the identity system's practical application and provide reusable resources that can be managed by College personnel.

RFP 2026.07 18 | P a g e

Specific Website Deliverable Limitation

For the College's website, the selected firm shall provide only the approved brand assets and visual application guidance necessary to update the existing site's identity.

Required website-related deliverables shall be limited to:

• Web-ready institutional logo files and approved variations.

• Brand color codes and accessible color-use guidance.

• Approved typography guidance compatible with the existing website.

• Appropriate brand graphic and imagery specifications.

• Recommendations for updating existing visual brand elements.

No website design concepts, new page templates, homepage redesigns, landing page designs, navigation changes, or information architecture recommendations are required or requested. The College intends to maintain its current website framework and recently completed design investment.

2.4.7 Institutional Brand Implementation

The selected firm shall provide a phased brand implementation plan coordinated with Marketing and Communications and appropriate College representatives.

The plan shall address:

• Internal introduction and employee communication.

• Leadership orientation and brand training.

• Institutional brand announcement.

• Marketing materials transition.

• Existing website branding updates.

• Social media and digital asset transition.

• Prioritized print and signage replacements.

• Vendor and production handoff.

• Budget-conscious implementation recommendations.

• Transition from legacy brand assets.

• Long-term brand stewardship.

The institutional brand launch shall be coordinated with the College's 60th-anniversary campaign.

Required Final Outcome

A fully approved, strategically supported, and production-ready Brazosport College Institutional

Brand Identity, including the comprehensive brand manual, implementation materials, and all necessary editable creative assets.

RFP 2026.07 19 | P a g e

2.5 Deliverable 2 – Brazosport College Athletics Brand Identity

2.5.1 Purpose and Expected Outcome

The selected firm shall develop a complete, distinctive, and recognizable collegiate athletics identity capable of supporting Brazosport College's intercollegiate athletic programs.

The identity shall complement the institutional brand while establishing a competitive, merchandise-ready visual presence for Athletics.

Initial emphasis shall be placed on baseball and softball, with an identity system that can accommodate future sports.

2.5.2 Athletics Brand Strategy

The selected firm shall develop an athletics-specific brand foundation informed by institutional research and appropriate athletics stakeholder input.

Required components shall include:

• Athletics brand positioning.

• Athletics brand personality and attributes.

• Relationship to the institutional identity.

• Audience and fan engagement considerations.

• Mascot treatment and creative direction.

• Athletics messaging and voice.

• Sport-specific naming and identity conventions.

• Opportunities to develop institutional pride and brand recognition.

• Brand architecture for current and future sports.

At least three substantially distinct athletics creative directions shall be presented for review.

2.5.3 Complete Athletics Visual Identity

Required elements shall include:

• Primary Brazosport College Athletics logo.

• Secondary athletics logos.

• Blue Gator mascot marks.

• Spirit marks and supporting mascot treatments.

• Brazosport College monograms.

• Athletics wordmarks.

• Sport-specific logos and lockups.

• Full-color, single-color, and reversed variations.

• Small-format and embroidery-compatible marks.

• Approved athletics color system.

RFP 2026.07 20 | P a g e

• Athletics typography and number systems.

• Supporting graphic patterns and textures.

• Approved treatments for equipment, apparel, facilities, and media.

The Blue Gator shall remain a recognizable component of the athletics identity.

Sport-specific variations are permitted, provided they remain consistent with the approved athletics brand family. Primary athletics lockups shall clearly identify the institution as

Brazosport College.

2.5.4 Baseball and Softball Uniform Systems

The selected firm shall develop comprehensive baseball and softball uniform concepts and production specifications.

Required applications shall include:

• Home uniforms.

• Away uniforms.

• Alternate uniforms.

• Jerseys and pants.

• Caps and visors.

• Helmets.

• Warmups.

• Coaching and staff apparel.

• Player names and numbering systems.

• Embroidery, patches, and trim.

• Approved mark placement.

• Manufacturing and production specifications.

Realistic uniform renderings shall demonstrate front, back, and applicable detail views. Final selected uniforms shall be accompanied by artwork and technical guidance suitable for approved manufacturers.

2.5.5 Athletics Merchandise and Retail Applications

Develop an approved athletics merchandise identity system including:

• T-shirts and spirit wear.

• Polos.

• Hoodies and sweatshirts.

• Jackets.

• Hats and headwear.

• Bags and accessories.

• Fan merchandise.

• Youth and family merchandise.

RFP 2026.07 21 | P a g e

• Coaching and staff apparel.

• Special-edition merchandise.

• Sponsor and community partnership applications.

The selected firm shall provide merchandise-ready graphics, licensing guidance, and technical production specifications.

2.5.6 Athletics Facilities and Game-Day Branding

Required applications shall include:

• Baseball and softball facilities.

• Field and dugout graphics.

• Scoreboards and score displays.

• Outfield and backstop signage.

• Press boxes.

• Facility entrances.

• Bleachers and fan areas.

• Wayfinding and directional signage recommendations.

• Sponsorship signage.

• Game-day banners.

• Media interview backdrops.

• Recruiting event displays.

• Event programs and promotional graphics.

The firm shall provide realistic renderings of the approved identity in representative athletic environments.

2.5.7 Athletics Digital and Media Applications

Required deliverables shall include:

• Athletics social media templates.

• Sport-specific social graphics.

• Game-day and schedule announcements.

• Results and score graphics.

• Athlete recognition graphics.

• Recruiting and signing announcements.

• Roster and statistics graphics.

• Livestream and broadcast graphics.

• Lower thirds and score bugs.

• Media relations templates.

• Video opening and closing graphics.

• Athletics motion graphics treatments.

• Digital advertising applications.

RFP 2026.07 22 | P a g e

2.5.8 Comprehensive Athletics Brand Manual

The selected firm shall produce a separate Brazosport College Athletics Brand Manual, including:

• Athletics brand foundation and positioning.

• Relationship to the institutional identity.

• Primary and secondary athletics marks.

• Mascot and spirit marks.

• Sport-specific marks and identity architecture.

• Approved logo variations.

• Clear space, sizing, placement, and misuse.

• Athletics colors and technical specifications.

• Typography, numbers, and lettering.

• Uniform and equipment standards.

• Apparel, merchandise, and licensing.

• Athletics facility and environmental applications.

• Digital, social media, and broadcast applications.

• Photography, video, and motion graphics.

• Sponsorship and co-branding guidelines.

• Recruiting and media relations materials.

• Manufacturing and vendor specifications.

• Athletics identity approval and governance procedures.

The manual shall establish standards for future sports expansion while maintaining brand consistency.

2.5.9 Athletics Implementation and Launch

The selected firm shall coordinate with Marketing and Communications and designated Athletics representatives to develop an athletics brand launch plan that includes:

• Logo and mascot reveal recommendations.

• Social media and digital launch creative.

• Athletic department orientation.

• Student and community engagement.

• Uniform and merchandise production schedules.

• Initial spirit wear and merchandise releases.

• Recruiting material implementation.

• Facility branding priorities.

• Athletics media and promotional materials.

• Anniversary-compatible athletics applications.

The selected firm shall identify applicable NJCAA requirements, manufacturer specifications, trademark considerations, and collegiate mark-use limitations.

RFP 2026.07 23 | P a g e

Priority athletics marks, uniforms, and essential merchandise designs shall be completed in accordance with the project's required approval and production schedule.

Required Final Outcome

A complete and production-ready Brazosport College Athletics Brand Identity, including the approved athletics logo family, sport-specific assets, uniforms, merchandise, facilities applications, dedicated brand manual, implementation resources, and editable creative files.

2.6 Deliverable 3 – Brazosport College 60th- Anniversary Branding and Activation

2.6.1 Purpose and Expected Outcome

Brazosport College's 60th anniversary in fall 2027 shall serve as the primary public launch platform for the refreshed institutional identity.

The anniversary campaign shall recognize six decades of educational opportunity, workforce development, student achievement, institutional partnerships, and community impact while introducing the next chapter of the College's identity.

The selected firm shall develop a complete commemorative brand identity and coordinated marketing and communications activation plan.

The anniversary shall be more than a commemorative logo. It shall be a comprehensive institutional campaign that builds awareness, engages key audiences, and creates a meaningful connection between the College's heritage and future.

2.6.2 Anniversary Strategy and Narrative

Required deliverables shall include:

• Anniversary campaign theme and creative strategy.

• Historical and institutional narrative.

• Primary campaign message.

• Anniversary tagline options.

• Supporting messaging pillars.

• Audience-specific messages.

• Historical storytelling themes.

• Student, alumni, employee, and community engagement concepts.

• Connection between the College's legacy and future.

• Integration strategy for the new institutional and athletics identities.

The Department of Marketing and Communications shall coordinate institutional content and historical verification with appropriate College representatives.

RFP 2026.07 24 | P a g e

Breakthrough Consulting may provide supporting insights regarding local history, regional connections, and community engagement opportunities, as coordinated by Marketing and

Communications.

2.6.3 60th Anniversary Visual Identity

The selected firm shall present at least two distinct anniversary creative directions.

The approved identity shall include:

• Official 60th-anniversary logo or emblem.

• Anniversary lockups incorporating the institutional identity.

• Horizontal and stacked variations.

• Full-color and single-color applications.

• Commemorative graphic elements.

• Anniversary typography and messaging treatments.

• Historical-to-contemporary visual treatments.

• Approved Blue Gator applications.

• Anniversary-compatible athletics treatments.

• Print, digital, apparel, and environmental applications.

The permanent institutional and athletics identities shall remain visually recognizable and usable independently from the anniversary marks.

2.6.4 Integrated Brand Launch Campaign

The selected firm shall develop a coordinated campaign introducing the new institutional and athletics identities through the College's anniversary celebration.

Phase 1: Prelaunch

Required planning and creative components shall include:

• Anniversary teaser campaign.

• Brand reveal countdown creative.

• Internal awareness and employee communication materials.

• Historical storytelling concepts.

• Alumni and community engagement messaging.

• Social media and digital content plans.

• Media and public relations planning.

• Brand introduction and reveal strategy.

Phase 2: Official Brand Reveal

Required deliverables shall include:

RFP 2026.07 25 | P a g e

• Institutional brand reveal campaign creative.

• Official announcement materials.

• Social media launch graphics.

• Web-ready brand reveal assets for use within the College’s existing website.

• Video and motion graphics treatments.

• Executive announcement and presentation support.

• Media kits and news release templates.

• Campus and community celebration graphics.

• Launch promotional materials.

• Athletics reveal and identity integration.

• Commemorative merchandise graphics.

The selected firm shall prepare the creative assets and messaging necessary for the College to execute a coordinated institutional introduction.

Phase 3: Postlaunch

Required components shall include:

• Brand awareness and reinforcement materials.

• Continued anniversary storytelling.

• Community and alumni engagement campaigns.

• Employee brand adoption resources.

• Marketing transition recommendations.

• Brand launch evaluation measures.

• Guidelines for retiring temporary anniversary assets.

• Continued use of the approved permanent institutional and athletics identities.

2.6.5 Anniversary Marketing and Communications Toolkit

The selected firm shall provide production-ready applications and editable templates for:

Digital Communications

• Social media graphics and campaigns.

• Email marketing graphics.

• Digital advertising.

• Countdown assets.

• Video graphics and animations.

• Web-ready anniversary artwork compatible with the existing website.

• Digital display materials.

Print and Campus Applications

• Anniversary posters.

• Campus banners.

RFP 2026.07 26 | P a g e

• Facility and event signage.

• Invitations and programs.

• Commemorative publications.

• Institutional presentation materials.

• Campus and community promotional displays.

Apparel and Merchandise

• Anniversary T-shirts.

• Commemorative polos and jackets.

• Hats and accessories.

• Alumni and employee merchandise.

• Institutional gifts.

• Limited-edition athletics merchandise.

Institutional Communications

• Official anniversary messaging.

• Brand launch announcements.

• Executive presentation materials.

• Media relations materials.

• Employee communications.

• Alumni and donor communications.

• Employer and community partner engagement materials.

2.6.6 Historical Storytelling and Community Engagement

The selected firm shall develop an anniversary storytelling and community engagement framework.

Recommended content and activities shall include:

• A 60-year institutional timeline.

• Historical photography treatments.

• Alumni and former student stories.

• Faculty and employee legacy stories.

• Student success narratives.

• Workforce and employer partnership highlights.

• Regional and community impact stories.

• Historical and contemporary campus imagery.

• Community participation opportunities.

• Anniversary-themed events and recognition concepts.

• Alumni and donor engagement recommendations.

RFP 2026.07 27 | P a g e

Marketing and Communications shall coordinate institutional storytelling, content selection, archival verification, and campaign implementation with appropriate College representatives.

Breakthrough Consulting may assist with identifying relevant community perspectives and engagement opportunities.

2.6.7 Athletics and Anniversary Integration

The selected firm shall develop commemorative athletics applications, including:

• Anniversary athletics lockups.

• Uniform patch concepts.

• Limited-edition apparel and merchandise.

• Game-day anniversary graphics.

• Ceremonial signage.

• Sponsorship and partnership recognition.

• Athletics-related celebration concepts.

These elements shall complement the permanent athletics identity without replacing or altering its established standards.

2.6.8 Anniversary Brand Toolkit and Standards

The selected firm shall produce a dedicated Brazosport College 60th-Anniversary Brand

Toolkit, containing:

• Anniversary campaign narrative.

• Approved logos and lockups.

• Color and typography guidance.

• Supporting graphics.

• Correct and incorrect usage examples.

• Relationship to the institutional brand.

• Athletics integration standards.

• Social media and digital applications.

• Print and environmental applications.

• Merchandise specifications.

• Event and community engagement templates.

• Editable creative resources.

• Campaign transition and retirement guidance.

2.6.9 Activation and Implementation Plan

The selected firm shall provide an implementation plan detailing:

• Prelaunch, launch, and postlaunch milestones.

• Campaign messaging and promotional schedule.

RFP 2026.07 28 | P a g e

• Creative production deadlines.

• Priority event and communication assets.

• Community engagement opportunities.

• Internal approval checkpoints.

• Marketing and media recommendations.

• Vendor production requirements.

• Estimated implementation costs.

• Campaign evaluation measures.

• Transition to the permanent institutional identity.

Brazosport College, through its designated departments and representatives, shall lead the institutional launch and campaign execution, with Marketing and Communications coordinating marketing and communication activities.

The selected firm's responsibilities shall focus on creative strategy, production-ready materials, campaign planning, and agreed implementation support.

Actual event management, fabrication, merchandise purchasing, and paid media expenses shall be separately identified unless specifically included in the proposed scope and cost.

Required Final Outcome

A complete and implementation-ready 60th-Anniversary Brand and Activation Campaign, including the commemorative identity, approved campaign strategy, creative materials, production-ready assets, anniversary toolkit, and integrated institutional brand launch plan.

2.7 Required Technical Deliverables and Acceptance Standards

2.7.1 Complete Creative Asset Requirements

The selected firm shall provide, as applicable to each deliverable:

• Editable native/source design files.

• Approved vector artwork.

• AI, EPS, SVG, and PDF formats.

• High-resolution PNG and JPEG assets.

• Transparent-background versions.

• Print-ready production artwork.

• CMYK, RGB, HEX, and Pantone specifications.

• Embroidery and screen-printing files or appropriate manufacturing specifications.

• Apparel and merchandise production artwork.

• Typography specifications and applicable licensing documentation.

• Accessible templates in College-approved editable formats.

• Approved graphic elements and imagery treatments.

• Technical production specifications.

• Realistic applications and visual renderings.

RFP 2026.07 29 | P a g e

• Comprehensive brand manuals and toolkits.

• Asset inventories and naming conventions.

A collection of conceptual mockups, presentation files, or flattened images shall not constitute a complete final deliverable.

2.7.2 Digital Brand Asset…