Request for Proposals- Brand Development Services

The City of Livingston, Montana is seeking a qualified vendor to develop a comprehensive brand identity through Request for Proposals (RFP) 20011 for brand development services. The project requires creating a new logo, color scheme, two variant logos, a tagline, digitally recreating the existing city seal, and developing vector-based graphics and communication tool templates. Key deliverables include vector-based art files, high-resolution logo copies, digital seal recreation, website graphics, communication tool templates, a style guide, and a strategic implementation plan. The evaluation will be based on four criteria: qualifications of the firm (30%), staffing and project organization (30%), work plan (30%), and cost and price (10%). Proposers must submit their proposals by April 17, 2023, at 2:00 p.m., with the opportunity to ask clarifying questions by April 7, 2023. The RFP requires an original and three copies of the proposal, along with an electronic PDF copy on a flash drive. The city intends to award a firm-fixed price contract and may conduct interviews with top-ranked proposers during the evaluation period.

The RFP is open nationwide with no specific set-aside designations or restrictions on responding organizations. The anticipated budget for the branding development work is approximately $15,000, with the city hoping to notify award recipients within 30 days of the RFP closure and complete the project within a 90-day timeframe. The brand development process will involve a robust community engagement approach, including input from city staff, elected officials, community organizations, and partner agencies. The final logo selection will be made by elected officials, and while no specific overall marketing budget exists, the city has departmental advertising budgets and is open to a flexible approach that can accommodate potential departmental variations. The city reserves the right to accept or reject any proposals and is not obligated to award a contract, with the ultimate goal of creating a uniform brand identity that can be used across all city communication channels.