Police Officer Recruitment Video

The City of Pittsburgh Office of Management & Budget, on behalf of the Pittsburgh Bureau of Police, is seeking proposals for a comprehensive police officer recruitment video project through RFP #2024-RFP-212. The procurement involves producing a two-minute recruitment video and a 30-second television commercial designed to highlight various officer positions and emphasize the benefits of working for the Pittsburgh Bureau of Police. Key deliverables include a creative script, high-quality video content featuring Pittsburgh Police Officers in different roles, and incorporation of iconic city imagery. The project requires vendors to deliver final videos by September 30, 2024, with a proposal submission deadline of August 19, 2024, at 3:00 pm. Proposals will be evaluated by a Proposal Committee using a point-based scoring system across five categories: Firm's Qualifications (15 points), Project Team Qualifications (15 points), Project Approach and Plan (30 points), Cost Proposal (30 points), and MWDBE/VOSB Good Faith Effort (10 points). Potential respondents must submit proposals electronically through the City's e-Procurement Portal, with a question submission deadline of August 12, 2024.

The City has established specific participation goals for minority and women-owned businesses, including 18% for minority-owned, 7% for women-owned, 5% for veteran-owned, and 3% for LGBTQIA+ small businesses. These set-aside designations are part of the city's commitment to promoting diversity in contracting opportunities. Vendors will be evaluated on their good faith efforts to meet these participation goals, which will contribute to 10 points of the total evaluation score. The procurement allows for potential negotiation and reserves the right for the City to reject any or all proposals, with the intent of selecting the most advantageous proposal. While no specific budget range or award value is explicitly stated in the documentation, the comprehensive nature of the project suggests a substantial investment in developing a compelling recruitment video that can attract potential police officers to the Pittsburgh Bureau of Police.