Marketing, Public Relations and Creative Design Services - QSL

Rockland County, through its Department of General Services Purchasing Division, is seeking proposals for Marketing, Public Relations, and Creative Design Services to establish a Qualified Suppliers List (QSL). The procurement aims to secure flexible solutions for countywide media and public relations campaigns, including advertising campaign planning, design, and media placement. Proposers must demonstrate a minimum of five years of experience in creative design for government-related marketing materials and be registered to do business in New York State. The RFP requires comprehensive services such as multi-media campaign development, market analysis, creative concept design, copywriting, photography, and strategic audience targeting. Evaluation will be conducted using a points-based system: 200 points for demonstrated ability to meet objectives, 150 points for technical capability, 150 points for staff qualifications, 100 points for performance references, and 400 points for cost proposal compliance. A virtual pre-proposal meeting is scheduled for October 21, 2025, at 10:00am via Microsoft Teams, with proposals due by November 20, 2025. Proposers must submit five references, with at least two from government clients.

The county encourages submissions from certified Minority- and/or Women-Owned Business Enterprises (MWBE) and/or Disadvantaged Business Enterprises (DBE), providing potential competitive advantages for such organizations. The contract will be for one year with four potential one-year renewal options, covering services for Rockland County and Rockland Community College. While no specific incumbent vendors are listed, the county currently spends approximately $40,000 annually on marketing services, with hourly rates ranging from $80 to $195 across different creative service categories. The procurement allows for different procurement approaches based on project value: projects up to $35,000 can be assigned directly, projects between $35,000-$100,000 require quotes from at least three suppliers, and projects over $100,000 will involve a more comprehensive solicitation process. The contract involves federal funds, which triggers additional compliance requirements including specific federal regulations, equal opportunity provisions, and mandatory certifications. Proposers must be prepared to provide comprehensive documentation, including insurance certificates, political contribution disclosures, and compliance with various state and federal procurement regulations.