RFP Questions and Answers 10192022 UPDATE 2.pdf

Questions Received – 10/19/2022 6:15 PM All questions are verbatim as sent.

RFP-02969

Question: “I pulled the SGALO RFP and I would love to be a subcontractor or executor that works with the agency. Is it possible to get a list of the bidders. Who is the incumbent?”

Answer: At this time, there have been no bids received. There is no incumbent.

Question: “My name is Victoria and I work for the Tallahassee Democrat. I received a request on the My Florida Market place, that you were wanting to Advertise with us? IS this correct? If no I am so sorry to bother you. But if you are in need, I am happy to help ! I look forward to hearing from you !”

Answer: Please review the RFP with how to proceed if you are interested in submitting a bid.

Question: “Can you please share the link to the RFP?”

Answer: MyFloridaMarket Place Vendor Information Portal

Question: “Can the references provide be from our subcontractor?”

Answer: As stated in the RFP, “Each Respondent must complete and include the Client Reference Form for three (3) customers to whom Respondent has provided commodities and/or contractual services of similar scope and size as those identified in the RFP.” These should be references for the respondent, not a subcontractor.

Question: “How should the 3 examples be provided? Hard copy or showing the graphic images of creative work, within the response pages?”

Answer: Your choice on how you would like to present it.

Question: “How many hard copies are required?”

Answer: As stated in the RFP, one hard copy of the entire proposal is required.

Question: “Is the $60K media budget an annual or quarterly budget?”

Answer: Please use the information available in the RFP scenario. “Develop a media strategy with plan and placement of media, including approximately $20,000 toward web advertising, $20,000 toward placement of audio PSA on terrestrial, satellite and streaming radio platforms, and $20,000 toward outdoor advertising statewide.”

Question: “I am partnering with a media company to do the media planning and buying, Does these questions apply to my company or to the media buying company?”

Answer: As the respondent, you are answering for your company.

Question: “Can we apply for the first 3 and the 5th points of the Scope for Marketing Campaign Service Description/Type, highlighted:

Creative and Content Development (creative concept development, copyrighting, art direction, design and studio)

Digital Development (digital strategy, digital design, development and analytics) https://vendor.myfloridamarketplace.com/search/bids/detail/2969

Account Management and Planning (account supervisor, strategic planner, account manager, project manager)

Marketing Analysis, Media Planning and Placement (media director, media planner, digital media planner, paid search specialist, media buyer)

Production Management Services (production manager, broadcast production manager, digital production manager)” Answer: You can submit a bid for whatever you wish. The judging will be based on the entire proposal, not pieces.

Question: “How to calculate the number of pieces that will be needed for the campaign” Answer: That is your discretion based on the information scenario available in the RFP and what you think is necessary.

Question: “Do you have an estimated budget for the execution of the media campaign” Answer: Submit your proposal on what you think is necessary.

Question: “Can you provide a more detailed scope?”

Answer: The scope available is provided in the RFP.

Question: “For how long do you estimate the campaign will be running?”

Answer: Your response should be based on the information provided in the RFP scenario.

Question: “Is there a campaign execution budget or is there no budget for it?”

Answer: The scenario budget is provided in the RFP.

Question: “Bidder and subcontractor experiences can be consolidated?”

Answer: The respondent should be answering for their company. As stated in the RFP, “Each Respondent must complete and include the Client Reference Form for three (3) customers to whom Respondent has provided commodities and/or contractual services of similar scope and size as those identified in the RFP.” These should be references for the respondent, not a subcontractor.

Question: “Is there an agency that currently has the account or is it a new project?”

Answer: This is a new project.

Question: Is SGALO working with an incumbent agency on similar services outlined in 5.01? If yes, who is the incumbent agency, when did the contract begin and when does the contract expire?

Answer: This is a new project.

Question: What similar campaigns has SGALO implemented previously, with or without an agency?

Answer: You are welcome to view our Facebook page at https://www.facebook.com/FLGuardianadLitemforChildren/. This past year we did billboard and airport campaigns throughout Florida all in-house.

Question: What is the budget for the six month campaign outlined in the RFP? If not budget is available, what is the range for previous campaigns?

Answer: All marketing and media campaigns previously have been handled in-house. Please prepare a proposal based on what your company believes is needed.

Question: Is the marketing scenario an accurate description of the campaign/work expected to be part of this contract? Is the advertising?

Answer: It is a scenario; please include any ideas you feel could be added or are needed. Feel free to add to your proposal.

Question: You outline two audiences - the public and government officials. Is one audience a higher priority than the other? If not, are there particular geographies that are more important?

An ad budget of $60K is low for a statewide campaign with two distinct audiences.

Answer: They are both critical.

Question: Is your goal with targeting the public to secure more individuals to register to be guardians or to raise awareness of the program?

Answer: Both are equally important.

Question: Is printing of outdoor advertising included in the $20,000 outdoor advertising budget (assuming there are other placements that are not digital billboard) Answer: Please prepare your proposal based on the RFP scenario provided.

Question: What are the names of the other firms that submitted questions to this RFP?

Answer: Sachs media, WeThink Marketing, BowStern, The Personal Branding Consultancy, FL Media Group & LocaliQ, Katz Radio Group, Rolling ad Service, Skye Creative

Question: This is what I was sent this morning. What does this mean? Our company does not monitor of go on to My Florida unless someone is wanting to advertise with us.

Answer: The RFP asks qualified agencies to submit proposals for the provision of comprehensive marketing and advertising services to the Statewide Guardian ad Litem Office.

All dealings are handled through the RFP process.

Question: “We got notice for a bid for marketing campaign from oct 5th thru oct 26th. How can we assist?”

Answer: What do you mean? How can you assist?

Question: “i see the rfp we don’t produce digital content we just display it on video trucks and through the Omni channel experience of Facebook, Google, YouTube etc.”

https://www.facebook.com/FLGuardianadLitemforChildren/

Question: “Does the Office currently work with any communications or marketing consultant/company for similar services to those listed in this RFP? If so, would this relationship be defined as a positive one? What is the name of this company(s)?”

Answer: All previous communications and marketing for the services listed in the RFP have been completed in-house.

Question: “We understand the Office is looking for rates, but is there a budget or budget range planned for services to be rendered by the chosen vendor in FY 2022/2023?”

Answer: All marketing and media campaigns previously have been handled in-house. Please prepare a proposal based on what your company believes is needed.

Question: “Please explain the catalyst for why the Office is looking for marketing services now.”

Answer: Leadership decision

Question: “What is the Office looking to achieve with the help of the marketing services? What goals are to be met with these marketing services?”

Answer: Please prepare your proposal based on the RFP scenario and information provided in the RFP.

Question: “Is it the goal of the Office to pick one vendor to execute all of the services found within this RFP?”

Answer: One vendor will be selected.

Question: “What is the maximum number of firms you would qualify/select?”

Answer: One vendor will be selected.

Question: “Can you please clarify if the “production management services” should simply include the management of the production of these various mediums or if these services should also include production services themselves (for example: execution of a video shoot by a camera man)?”

Answer: Management of the production, for example we understand a billboard will be printed or displayed by someone other than the vendor selected.

Question: “Does the Office already have “data and evidence” at-the-ready to provide to the chosen vendor to support a “concerted campaign,” or will research need to be provided to substantiate the “marketing strategy” deliverable?”

Answer: Research will not be required by the vendor. Information will be provided and some is readily available now on our Facebook page and website.

Question: “What are the target demographics and/or locations (cities, counties, Districts, or statewide, etc.) for the scenario campaign?”

Answer: As stated in the RFP scenario, “The public and government officials.” The Florida Statewide Guardian ad Litem Office encompasses all of Florida.

Question: “Does the Office already have at-the-ready volunteers, families, legal professionals, government leaders, etc. to lend to the campaign effort?”

Answer: Yes, we have some available.

Question: “Should we assume all media relations, PR and spokesperson services will be provided by the Office and should not be considered as a service within the scenario presented?”

Answer: As stated in the RFP scenario, “The vendor will partner with SGALO to develop a communications/marketing strategy, content deliverables, and media placement. Through this campaign, we hope to create more advocates who understand the vital role SGALO plays. The vendor should provide a communications strategy with clear direction on effectively engaging the public, employees, and government officials.”

Question: “Is there a planned budget for printing, domain purchases, etc. and if so, how much?”

Answer: Please use the information available in the RFP scenario. “Develop a media strategy with plan and placement of media, including approximately $20,000 toward web advertising, $20,000 toward placement of audio PSA on terrestrial, satellite and streaming radio platforms, and $20,000 toward outdoor advertising statewide.”

Question: “What is the planned budget for “media placement purchase” for FY 2022/2023?”

Answer: Please use the information available in the RFP scenario. “Develop a media strategy with plan and placement of media, including approximately $20,000 toward web advertising, $20,000 toward placement of audio PSA on terrestrial, satellite and streaming radio platforms, and $20,000 toward outdoor advertising statewide.”