Library Marketing Platform

The City of Pasadena's Libraries & Information Services Department is seeking proposals for a Library Marketing Platform, a Software-as-a-Service (SaaS) solution designed to enhance community communication and engagement. The procurement targets a sophisticated marketing platform capable of creating targeted emails, newsletters, and outreach campaigns with advanced segmentation capabilities. The platform must integrate with the library's existing Sirsi Dynix Symphony integrated library system and support multilingual communications while providing robust reporting and analytics. Proposals are due by 3:00 pm on September 20, 2024, with an initial contract term of three years and potential for three optional one-year extensions. The evaluation will use a comprehensive 100-point scoring system, with points allocated across functionality (30 points), ease of use (20 points), integration capabilities (10 points), customer support (10 points), product demonstration (10 points), and cost (10 points). The platform's primary objectives include harvesting user behavior data, enabling customized marketing campaigns, and improving overall community engagement through more targeted communication strategies.

The procurement appears to have preferences for local Pasadena businesses and small/micro-businesses, with potential set-aside considerations for diverse vendors. The City reserves the right to reject any or all proposals and will select the vendor based on total average points across scoring factors. Pricing will be evaluated using a ratio method that rewards lower-cost proposals, with vendors required to provide detailed cost breakdowns including implementation and ongoing service expenses. While no specific budget range is explicitly stated, the comprehensive technical requirements suggest a significant investment in a sophisticated marketing technology platform. Potential bidders must complete various compliance documents, including a Unique Entity Identifier (UEI) form, Conflict of Interest Disclosure, and Disqualification Disclosure, indicating a thorough vetting process. The procurement emphasizes integration capabilities, data security, and the ability to work within the City's existing technological infrastructure, as evidenced by the detailed Department of Information Technology Technical Questionnaire.