Doral_Central_Park_Naming_Rights_Partnership.pdf

CITY OF DORAL

INVITATION TO NEGOTIATE

Doral Central Park Naming Rights

Partnership

Submission Due Date: Tuesday, June 16, 2026, at 2:00 pm

ITN No. ITN-2026-07

Procurement and Asset Management Director:

ROMAN MARTINEZ, MPA, CPPO, CPPB

City of Doral Invitation to Negotiate

Doral Central Park Naming Rights Partnership

ITN-2026-07

Table Of Contents

1. GENERAL INFORMATION

1.1. General Instructions and Submittal Requirements

1.2. Evaluation Process Overview

1.3. Evaluation Criteria and Weights

2. PROJECT DESCRIPTION, BACKGROUND, SCOPE AND PROJECT

REQUIREMENTS

2.1. Introduction, Scope of Work, Minimum Financial Requirements, and Required

Terms of the Contract

3. RESPONSE REQUIREMENTS

3.1. Required Forms & Certifications

3.2. Licenses

3.3. Trade Secrets

3.4. Minimum Qualification Requirements

3.5. Initial Proposal Response Requirements

4. SPECIAL PROVISIONS

4.1. Project Specific Definitions

4.2. Special Contract Provisions

5. GENERAL DEFINITIONS & SOLICITATION TERMS & CONDITIONS

5.1. General Definitions

5.2. General Terms and Conditions

6. VENDOR RESPONSE

6.1. Vendor Questionnaire

Doral Central Park Naming

1. GENERAL INFORMATION

1.1. General Instructions and Submittal Requirements

1.1.1. Notice to Respondents

NOTICE: The City of Doral (“City”) hereby gives notice of its intent to seek Responses from qualified firms or entities (herein referred to as “Respondents”) in response to this Invitation to Negotiate (“ITN”) to provide the services described herein. Responses must be received by the deadline date and time specified below.

1.1.2. Solicitation Overview

The City of Doral is seeking a strategic corporate or brand partner for the exclusive naming rights of Doral

Central Park. This partnership represents a unique opportunity to align a brand with one of South Florida’s premier public spaces, gaining long-term visibility, community goodwill, and integrated marketing presence across a high-impact destination.

Doral Central Park is the City of Doral’s largest park, spanning 78 acres and serving as a dynamic central hub for fitness, recreation, and community gatherings. Designed as the heart of the city’s wellness and cultural campus, the park brings together modern facilities, year-round programming, and thoughtfully curated event spaces that support active lifestyles and meaningful connections. With scenic lake views, expansive green spaces, and a professionally managed amphitheater, Doral Central Park hosts concerts, cultural festivals, fitness activities, and events that engage residents and visitors alike. This vibrant park reflects the City of

Doral’s commitment to quality of life, health, leisure, and unforgettable shared experiences for the entire community.

Doral Central Park Naming Rights.

The City of Doral is seeking a strategic corporate or brand partner for the exclusive naming rights of Doral

Central Park. This partnership represents a unique opportunity to align a brand with one of South Florida’s premier public spaces, gaining long-term visibility, community goodwill, and integrated marketing presence across a high-impact destination. Doral Central Park is the City of Doral’s largest park, spanning 78 acres and serving as a dynamic central hub for fitness, recreation, and community gatherings. Designed as the heart of the city’s wellness and cultural campus, the park brings together modern facilities, year-round programming, and thoughtfully curated event spaces that support active lifestyles and meaningful connections. With scenic lake views, expansive green spaces, and a professionally managed amphitheater, Doral Central Park hosts concerts, cultural festivals, fitness activities, and events that engage residents and visitors alike. This vibrant park reflects the City of Doral’s commitment to quality of life, health, leisure, and unforgettable shared experiences for the entire community.

Through the ITN process described herein, qualified entities interested in providing such services to the City must prepare and submit a Response packet in accordance with the procedure and schedule of this ITN.

Doral Central Park Naming

1.1.3. Procurement Schedule

All dates and times in this Solicitation may be changed by a written addendum issued by the City. The City’s tentative schedule for this Solicitation is as follows:

Issuance/Advertisement Date: May 14, 2026

Pre-Submittal Conference/Site Visit (Non-

Mandatory):

June 3, 2026, 10:00am

Dotal Central Park

3005 NW 92nd Ave, Doral, FL 33172

Deadline for Written Questions: June 10, 2026, 5:00pm

Deadline for Responses (Submit

Electronically via OpenGov):

June 16, 2026, 2:00pm

Response Opening (Non-Mandatory): Microsoft Teams

Microsoft Teams meeting Join:

https://teams.microsoft.com/meet/23654207

5772247?p=PaE5EQhZuNJ6M6zRCl Meeting ID: 236 542 075 772 247 Passcode: W3TK39of

Evaluation Committee Meeting (Open to

Public) - PHASE I:

TBD

Presentation and Q&A Sessions (Closed to the Public) - PHASE II:

TBD

Technical Evaluation Meeting (Open to the

Public) - PHASE II:

TBD

Round 1 Negotiations (not Public) - PHASE

III:

TBD

Public Evaluation Meeting (Open to the

Public) - PHASE IV:

TBD

The above schedule may be amended as required. All scheduled meetings will be announced with sufficient time to allow the public full access to the scheduled meetings as per the State of Florida Sunshine Law.

1.1.4. Pre-Submittal Conference

Conference Type: Non-Mandatory https://teams.microsoft.com/meet/236542075772247?p=PaE5EQhZuNJ6M6zRCl https://teams.microsoft.com/meet/236542075772247?p=PaE5EQhZuNJ6M6zRCl

Doral Central Park Naming

A Pre-Submittal Conference will be held on the date and time specified in the Procurement Schedule. During this meeting, the requirements of this Solicitation will be reviewed and discussed. If Mandatory: Prospective

Respondents must attend. Those who do not attend will be ineligible to submit a Response. Any Response submitted by a non-attendee will be deemed non-responsive. If Non-Mandatory: Prospective Respondents are encouraged to attend, but attendance is not required to submit a Response.

Any changes to this Solicitation discussed during the conference or site visit are not binding unless included in a written addendum issued by the City. Any questions regarding the Solicitation must be submitted in writing to the Procurement Division on or before the question deadline.

Respondents are responsible for reviewing all information related to this Solicitation, including information presented at the conference. By submitting a proposal, the Proposer certifies that it is sufficiently familiar with the facilities, work requirements, and all conditions that may affect contract performance.

1.1.5. Cone of Silence Policy and Inquiries

This Solicitation is subject to the City “Cone of Silence” policy. Accordingly, all questions and/or comments regarding this Solicitation must be made through the OpenGov portal. All inquiries must reference "ITN No.

ITN-2026-07 Doral Central Park Naming Rights Partnership” in the subject line. No phone calls will be accepted in reference to this solicitation. If it becomes necessary to provide additional clarifying information that revises any part of this solicitation, supplements or revisions will be made available via a written addendum.

1.1.6. Method and Deadline for Submittal

Responses must be submitted electronically through the OpenGov Procurement

Portal https://procurement.opengov.com/portal/cityofdoral/projects/240057 by the date and time stated above.

The responsibility for submitting a Response before the stated time and date is solely and strictly that of the

Respondent. The City is not responsible for any delayed, lost, late, misdelivered, or non-delivered Responses, no matter the cause. Any submittals received after the due date and time specified will not be considered. The

City will open all submittals received by the stated deadline in a public forum and announce the name of each

Respondent that submitted a response to this ITN.

Solicitations, addenda, and related notices can be downloaded from OpenGov. Interested parties must register with OpenGov to receive notifications of addenda or notices issued in connection with this ITN.

The City reserves the right to accept any response deemed to be in the best interest of the City, to waive any minor irregularities, scrivener’s errors, minor omissions, minor deviations, and/or technicalities in any

Responses, or to reject any or all Responses and to re-advertise for new Responses, in accordance with the applicable sections of the Florida Statutes, the City Charter and Code, and this Solicitation. Minor issues may be corrected at the City’s discretion; however, material deficiencies, missing mandatory information, or failure to meet basic requirements may result in disqualification.

1.1.7. Method of Award

The City will review all submittals received by the Deadline for Submittal for compliance with the requirements set forth in this ITN. To be deemed responsive, the submittal must meet or exceed the minimum requirements established herein and include all required forms. The City will be the sole judge in determining the

Respondents' qualifications. The City anticipates awarding a minimum of 1 contracts but reserves the right to award more if in the best interest of the City.

https://procurement.opengov.com/portal/cityofdoral/projects/240057

Doral Central Park Naming

A response to this solicitation does not constitute an offer or a contract with the City. A contract will not exist and is not binding until Responses are reviewed and ranked by an evaluation committee, finalists are selected, negotiations are conducted, Best and Final Offer(s) (BAFOs) are requested, the best Response is identified, a contract has been executed by the parties, and approved by the appropriate level of authority within the City.

The City’s decisions will be final.

In the event the awarded firm fails to execute the agreement or perform services after award, the City of Doral reserves the right to negotiate and execute a contract with the next most qualified firm, as determined during the original selection process, without further solicitation.

1.1.8. Term of Contract

Any contract resulting from this ITN will establish a multi-year agreement with renewal options. Renewal options will be at the same price, terms, conditions, and specifications, unless otherwise agreed to by both parties. Renewals and any changes to the pricing structure, terms, conditions, or specifications must be in writing and executed by the City and the Contractor’s authorized representative.

1.1.9. Contract Execution

The City and the Successful Respondent will execute a contract within thirty (30) days after Notification of

Award, based on the requirements set forth in the ITN, through action taken by the City Council at a fully authorized meeting. If the Successful Respondent awarded the Contract fails to enter into a contract as herein provided, the award may be declared null and void, and the Contract may be awarded to the next most responsible and responsive Respondent, or re-advertised, as determined by the City.

1.1.10. Identification of Subcontractors

Respondents shall list all proposed subcontractors in the appropriate portion of the Required Proposal

Submission Forms attached as Part C. Contractor shall be responsible for the coordination of the trades, Subcontractors, materials, and staff necessary to complete the Work.

1.1.11. Pricing

Should the Respondent be awarded a contract pursuant to this ITN, the prices provided in their Final BAFO response. Nonetheless, the Respondent is permitted to propose incentives and discounts from the fixed price to the City at any point during the term of the contract. Any price decrease effected during the contract period, either due to market changes or as a result of the Contractor offering the same or lower prices to other customers, shall be passed on to the City.

The City reserves the right to negotiate reduced prices for any additional term(s) based on market trends or other relevant factors that may affect pricing. Furthermore, the City may adjust the pricing for any additional term(s) in response to decreases in the relevant pricing index.

It is the Successful Respondent’s responsibility to request any pricing adjustment under this provision. For any adjustment to commence on the first day of any exercised option period, the request for adjustment should be submitted 90 days prior to the expiration of the then-current contract term. The adjustment request should not exceed the relevant pricing index change. If no adjustment request is received from the vendor, the City will assume that the vendor has agreed to the optional term without requiring a pricing adjustment. Any adjustment request received after the commencement of a new option period may not be considered.

Doral Central Park Naming

The City reserves the right to negotiate lower pricing for the additional term(s) based on market research information or other factors that influence price. The City reserves the right to apply any reduction in pricing for the additional term(s) based on the downward movement of the applicable index.

The City reserves the right to reject any price adjustments submitted by the Successful Respondent and/or not exercise any otherwise available option period based on such price adjustments. Continuation of the contract beyond the initial term, and any option subsequently exercised, is a prerogative of the City and not a right of the Successful Respondent. This prerogative will be exercised only when such continuation is clearly in the best interest of the City.

1.2. Evaluation Process Overview

A. The ITN process will be conducted in the following phases:

1. Submission of responses

2. Phase I - Evaluation of responses and shortlisting

3. Phase II - Presentation and Q&A Sessions, possible shortlist of finalists

4. Phase III - Negotiation Meetings with Finalists

5. Request to Submit Best and Final offer (BAFO)

6. Phase IV - FINAL Evaluation - Recommendation by the Evaluation Committee to the City Manager

7. City Manager's Intent to Award

8. City Council's Approval

9. Contract Preparation and Award

B. Procurement staff will review all Responses to confirm compliance with the submission requirements for this Solicitation. Non-compliant Responses may be deemed non-responsive and excluded from further consideration.

C. Committee Evaluation

Proposals will be evaluated by a Proposal Evaluation Committee, which will review responses deemed responsive and responsible to the solicitation requirements. The committee will convene, review, evaluate, and rank all valid proposals submitted based on the evaluation criteria.

The Proposal Evaluation Committee reserves the right to interview any, all, or none of the Proposers who responded to the ITN and to require a formal presentation/interview with the key personnel who will administer and be assigned to work on behalf of the contract before recommendation of award.

D. Negotiation/Discussion

The ITN method allows for concurrent negotiations with two or more suppliers. These are collaborative negotiations that entail an exchange of ideas and methods concerning how to best deliver the good or service. The likely outcome of this exchange is changes to the original requirements and adjustments to the Proposer’s response. The city may schedule mutiple negotiation meetings.

Doral Central Park Naming

1. Negotiations Meetings

Based on the outcome of the proposal evaluation meeting, the Evaluation Committee may enter into negotiations with one or more Proposers. During Part One Negotiations, the Evaluation

Committee will:

a. Clarify or amend the City’s requirements and expectations.

b. Identify any lack of clarity or shortcomings in the Proposer’s initial offer.

c. Explore alternative solutions or methods with Proposers.

d. Discuss pricing and contract terms with Proposers.

e. Formalize components of the scope of work.

The outcome of this meeting is for the Proposer(s) to submit a revised offer for consideration based on the negotiation discussions.

2. Addtional Negotiation Meetings

The City may schedule as many negotiation meetings that may be required. The goal for the city is to arrive at a negotiated agreement that would be beneficial to both the city as well as the proposer.

3. Completion of Negotiations and Request to submit a Best and Final Offer (BAFO)

Once a mutually acceptable agreement that satisfies all parties, addresses all business requirements of the City, the City may close all negotitations. If negotiations reach an impasse with all short-listed Proposers invited to negotiate, the City has the option to reject all offers and cancel the ITN, to reject all offers and reissue the ITN, or to obtain the good or service by another procurement method.

E. Final Award

The final award is subject to approval by the City Council. Any award made is subject to execution of the contract in a form and substance that is approved by the City Attorney. The City is the sole judge of its best interests and reserves the right to reject all Responses at its sole discretion. The City’s decision will be final.

1.3. Evaluation Criteria and Weights

Rating Scale

0 – Non-Responsive / Unacceptable

Proposal fails to address the criterion, contains major deficiencies, or is non-compliant. Cannot be awarded points.

1 – Poor

The proposal minimally addresses the criterion. Significant weaknesses or gaps exist, and it is unlikely to meet the requirements.

Doral Central Park Naming

2 – Fair

The proposal addresses some aspects of the criterion, but is incomplete or unclear. Weaknesses outweigh strengths, and there is limited confidence in successful performance.

3 – Satisfactory / Acceptable

The proposal adequately addresses the criterion. Its strengths and weaknesses are balanced. It meets the minimum requirements with moderate confidence in success.

4 – Good

The proposal fully addresses the criterion with meaningful strengths. Minor weaknesses may exist, but overall, the response is thorough, clear, and demonstrates above-average capability.

5 – Excellent / Outstanding

The proposal completely and convincingly addresses the criterion. It demonstrates exceptional strengths, innovation, or value. There are no significant weaknesses, which provides high confidence in successful performance.

Phase 1

No. Evaluation Criteria Scoring Method Weight (Points)

1. Proposer Qualifications & Experience

Evaluation of the firm’s demonstrated experience in:

• Naming rights negotiations for public assets

• Sponsorship procurement for parks, sports facilities, or civic venues

• Municipal/public sector partnerships

• Comparable project size and revenue generation

0-5 Points 20 (20% of Total)

2. References and past performance

Client References

0-5 Points 10 (10% of Total)

Doral Central Park Naming

3. Proposed Approach & Strategy

Evaluation of the proposer’s methodology, including:

• Market analysis strategy

• Valuation methodology for naming rights

• Sponsorship packaging approach

• Target sponsor identification process

• Marketing and outreach plan

• Negotiation strategy

• Proposed timeline and milestones

0-5 Points 20 (20% of Total)

4. Revenue Generation Strategy &

Financial Model

Evaluation of:

• Proposed revenue projections

• Valuation assumptions

• Commission structure or compensation model

• Risk allocation

• Long-term sustainability

0-5 Points 30 (30% of Total)

Doral Central Park Naming

5. Local Knowledge & Community

Sensitivity

Evaluation of:

• Understanding of community values

• Experience in similar demographic markets

• Strategy to ensure alignment with public interest

• Approach to public communication and stakeholder engagement

0-5 Points 10 (10% of Total)

6. Value-Added Services / Innovation

Evaluation of:

• Additional sponsorship revenue ideas

• Branding enhancements

• Digital/media integration

• Long-term partnership opportunities

• Other creative concepts that benefit the City

Phase 2

No. Evaluation Criteria Scoring Method Weight (Points)

Doral Central Park Naming

1. Demonstrated Understanding of the

City’s Objectives

Evaluation of the proposer’s:

• Understanding of the City’s park system and community values

• Awareness of reputational sensitivities

• Alignment with municipal branding goals

• Ability to balance revenue generation with public trust

0-5 Points 20 (20% of Total)

2. Refined Naming Rights Valuation &

Revenue Strategy

Evaluation of:

• Updated valuation analysis specific to Central Park

• Realistic revenue projections supported by data

• Market comparables presented

• Risk mitigation strategy

• Proposed term structure and deal framework

0-5 Points 20 (20% of Total)

3. Sponsor Acquisition & Negotiation

Strategy

Evaluation of:

• Identified target sponsor categories

• Existing sponsor relationships

• Lead generation strategy

• Negotiation methodology

• Proposed timeline to secure naming rights agreement

0-5 Points 20 (20% of Total)

Doral Central Park Naming

4. Financial Offer / Compensation

Structure

Evaluation of:

• Commission percentage

• Guaranteed minimum revenue (if offered)

• Hybrid fee structure

• Transparency of cost model

• Alignment of incentives

0-5 Points 30 (30% of Total)

5. Implementation Plan & Timeline

Evaluation of:

• Clear milestones

• Due diligence process

• Community engagement plan

• City approval checkpoints

• Estimated timeline to execution

Phase 4

No. Evaluation Criteria Scoring Method Weight (Points)

1. Final Financial Benefit to the City

Evaluation of the proposer’s:

• Final commission structure

• Guaranteed minimum revenue (if any)

• Net revenue potential

• Long-term value over contract term

• Renewal revenue treatment

0-5 Points 30 (30% of Total)

Doral Central Park Naming

2. Strength of Negotiated Terms

Evaluation of:

• Risk allocation

• Indemnification protections

• Termination rights

• Sponsor approval safeguards

• Brand and reputational protections

0-5 Points 20 (20% of Total)

3. Implementation Readiness

Evaluation of:

• Finalized work plan

• Timeline to secure sponsor

• Assigned personnel

• Reporting framework

• Accountability measures

0-5 Points 20 (20% of Total)

4. Demonstrated Capability (Phases I & II)

Evaluation of:

• Relevant experience

• Comparable project success

• Performance during presentation

• Responsiveness during negotiations

• Professionalism and preparedness

0-5 Points 20 (20% of Total)

Doral Central Park Naming

5. Overall Advantage to the City

Evaluation of:

• Alignment with City objectives

• Public interest considerations

• Long-term partnership value

• Innovation and added value

• Sustainability of approach

2. PROJECT DESCRIPTION, BACKGROUND, SCOPE AND PROJECT REQUIREMENTS

2.1. Introduction, Scope of Work, Minimum Financial Requirements, and Required Terms of the

Contract

INTRODUCTION

The City of Doral is seeking a strategic corporate or brand partner for the exclusive naming rights of Doral Central Park. This partnership represents a unique opportunity to align a brand with one of South Florida’s premier public spaces, gaining long-term visibility, community goodwill, and integrated marketing presence across a high-impact destination.

Doral Central Park is the City of Doral’s largest park, spanning 78 acres and serving as a dynamic central hub for fitness, recreation, and community gatherings. Designed as the heart of the city’s wellness and cultural campus, the park brings together modern facilities, year-round programming, and thoughtfully curated event spaces that support active lifestyles and meaningful connections. With scenic lake views, expansive green spaces, and a professionally managed amphitheater, Doral Central Park hosts concerts, cultural festivals, fitness activities, and events that engage residents and visitors alike. This vibrant park reflects the City of Doral’s commitment to quality of life, health, leisure, and unforgettable shared experiences for the entire community.

SCOPE OF SERVICES

The selected sponsor will have exclusive Flagship Naming Rights to Doral Central Park for the duration of the agreement.

The naming structure may include formats such as:

“Doral Central Park presented by [Partner Name]” or an equivalent configuration, subject to City approval.

As part of the partnership, branding and recognition opportunities may include, but are not limited to:

• Integration of the partner’s name into the official identity of the park

• Prominent branding on select park signage, monument signage, and wayfinding elements

• Logo inclusion at primary park entrances and on official park maps

• Inclusion on a dedicated City landing page related to the park

• Recognition in select City communications and marketing channels, which may include:

Doral Central Park Naming o City of Doral social media o Parks & Recreation publications and seasonal playbooks o Doral Life Magazine o Press releases or public announcements, as appropriate

• Opportunities for use of designated park or community center spaces for approved sponsor activations or events, subject to City policies and availability

Final branding elements, placement, frequency, and activation opportunities will be negotiated and defined in the final agreement.

MINIMUM FINANCIAL REQUIREMENTS

• Financial Commitment: $175,000 - $250,000

• Payment structure and schedule to be defined in the final agreement or at the time of award.

• Financial contribution may be structured as: annual payments, or multi-year payment installments, subject to City approval

REQUIRED TERM OF CONTRACT

The sponsorship period shall be for initial twenty (20) years with the option of five (5) additional one-year renewal periods.

CONCLUSION

The City reserves the right to award a company that best satisfies the City's mission. The City also reserves the option to review the awarded firm's most recent financial audit as part of the evaluation process.

This partnership presents a long-term opportunity for a brand to align with a signature civic destination and engage meaningfully with the Doral community.

3. RESPONSE REQUIREMENTS

3.1. Required Forms & Certifications

Interested Respondents shall submit the following forms in the exact sequence provided, including insertion of documents where specified. The following materials are considered essential and non-waivable for any response to this solicitation.

A. Submission Forms

The required submission forms are attached to this Solicitation as Part F, General Terms and

Conditions, and are inclusive of the following:

1. Performance Evaluation Survey

2. Solicitation Response Form

3. Pricing Sheet

Doral Central Park Naming

4. Business Entity Affidavit

5. Respondent References

6. Bidder/Proposer Affidavits

▪ Ownership Disclosure

▪ Public Entity Crimes

▪ Compliance with Foreign Entity Laws

▪ Disability Non-Discrimination & Equal Employment Opportunity

▪ Conformance with OSHA Standards

▪ E-Verify Program Affidavit

▪ No Contingency Affidavit

▪ Copeland “Anti-Kickback” Act Affidavit

▪ Non-Collusion Affidavit

▪ Drug Free Workplace Program

▪ Cone of Silence Certification

▪ Bidder Affirmation

7. Conflict of Interest Disclosure

8. Certificate of Authority

9. Affidavit Regarding Unauthorized Aliens Under 448.095, Florida Statutes

10. Required Affidavit Regarding the Use of Coercion for Labor and Services

11. List of Proposed Subcontractors (If Applicable)

12. IRS Form W-9 – Request for Taxpayer Identification Number and Certification

B. Veteran Certified Business Certificate

Veteran Certified Businesses may submit their Veteran Certified Business Certificate with their response.

3.2. Licenses

The Successful Respondent must provide a copy of their occupational/business license and state registration at the time of award. Florida state registration can be downloaded and printed at www.sunbiz.org.

3.3. Trade Secrets

Doral Central Park Naming

Proposer must identify any trade secret being claimed. NOTE: Designation of the entire Proposal as “Trade

‘Secret’, ‘Proprietary’ or ‘Confidential’ is not permitted and may result in a determination that the Proposal is non-responsive and therefore will not be evaluated or considered. NOTE: Trade secret requests made after the Due Date and Time are not allowed. Proposer must submit purported trade secret information as follows:

• Shall cite, for each trade secret claimed, the Florida Statute number that supports the designation.

Further, Proposer shall offer a brief written explanation as to why the cited Statute is applicable to the information claimed as a trade secret.

• Provide a complete electronic copy of its proposal, clearly designated as “Original,” and that includes all items it has designated as trade secrets.

• Provide an additional electronic copy of its proposal that redacts all designated trade secrets, clearly marked as “ Redacted Copy”.

3.4. Minimum Qualification Requirements

The Proposer must be a legally registered entity authorized to conduct business in the State of Florida and demonstrate the financial capacity and organizational stability necessary to fulfill the obligations of a naming rights agreement. The Proposer must have been in continuous operation for a minimum of three (3) years, must not have been debarred or suspended from doing business with any governmental entity, and must not have been convicted of offenses reflecting a lack of business integrity. The Proposer must submit a financial offer for the naming rights, demonstrate the ability to obtain required insurance coverage, and propose a name and brand that are consistent with community standards and do not conflict with existing City agreements or prohibited industries.

Proposers must meet the following minimum qualification requirements in order to be considered a responsible

Proposer. Proposals from Proposers deemed non-responsible will not be evaluated or considered for award.

A. Proposer’s company is “ACTIVE” status with Florida Division of Corporations (www.sunbiz.org) and registered to do business in the state of Florida.

No documentation is required. The City will verify this information.

B. Proposer has been in the business of providing [_____________] goods/services for a minimum of

[____] years.

Provide a statement on company letterhead attesting to the number of years.

C. Proposer possesses a current and valid [ _____________] License/Certification issued

[_______________]. (if applicable)

Provide a copy of Proposers [ ] License/Certification issued by [____________].

D. In accordance with F.S. §287.017, Proposer shall not be on any State of Florida or Federal Convicted

Vendor List, Suspended Vendor List, Discriminatory Vendor List, or Vendor Complaint List.

No documentation is required. The City will verify this information.

E. In accordance with Florida Statute §287.135 (5), at the time a company submits a response for a contract or before a company enters into or renews a contract with the District for goods or services of http://www.sunbiz.org/

Doral Central Park Naming

$1 million or more, it is not on the Scrutinized Companies with Activities in Iran Petroleum Energy List or engaged in business operations in Cuba or Syria.

Submit a completed Attachment 6 (Part G) certifying that the Proposer is not on this List.

F. In accordance with Florida Statute §787.06(2) (a) Proposer does not use coercion for labor or services.

Submit a completed Attachment 10 (Part G) certifying that the Proposer does not use coercion.

G. Proposer, its principal(s), officers, agents, or proposed subcontractor(s), shall not have any conflicts of interest as it relates to this solicitation.

Submit a completed Attachment 7 (Part G) certifying that Proposer, its principal(s), officers, agents, or proposed subcontractor(s), do not have any conflicts of interest.

3.5. Initial Proposal Response Requirements

This section identifies specific information that must be contained within the initial proposal response and the order in which such information should be organized. The information provided by Proposers will be used in the evaluation of proposal responses.

Tab 1 - Financial Offer / Revenue to the City In this section provide:

A. Describe the total financial consideration your organization proposes to pay the City for the naming rights.

B. Provide the payment structure (annual payment, lump sum, escalation schedule, etc.).

C. Describe any additional financial contributions beyond the naming fee (capital improvements, programming support, maintenance funding, etc.).

D. Ownership structure of Proposer’s company. (e.g., Sole Proprietorship, Partnership, Limited Liability

Corporation, Corporation).

E. Provide the proposed term of the naming rights agreement and justify the term length.

Tab 2 – Organizational Profile and Reputation In this section provide:

A. Provide a description of your organization, including mission, history, and primary business activities

B. Explain how your organization’s brand and values align with the City and the community.

C. Disclose any litigation, regulatory actions, or controversies within the past 5 years.

D. Explain why your organization wishes to associate its name with this City facility or park awards or recognition received by Proposer related to [__________] goods/services.

Tab 3 – Community Engagement and Public Benefit In this section provide:

Doral Central Park Naming

A. Describe how your organization may support community programming, events, or public initiatives at the facility or park.

B. Provide examples of community partnerships, philanthropy, or local engagement.

C. Identify any scholarships, youth programs, or public access initiatives you would sponsor.

Tab 4 – Marketing and Activation Plan In this section provide:

A. Provide a marketing and activation plan for the facility or park.

B. Describe how you will promote the venue and the City through marketing, events, and partnerships.

C. Identify branding elements you propose (signage, digital media, events, promotions).

D. Describe how your marketing efforts will increase visitation or awareness of the facility.

Tab 5 – Experience with Naming Rights or Sponsorships In this section provide:

A. Describe your organization’s experience with naming rights, sponsorships, or brand partnership

B. Provide examples of facilities, parks, stadiums, or programs where your organization has held naming rights.

C. Describe the success metrics and outcomes of those partnerships

Tab 6 – Financial Capacity and Stability In this section provide:

A. Provide financial statements or proof of financial capability to meet the proposed payment obligations.

B. Identify the entity responsible for payment guarantees.

C. Provide references from prior sponsorship or partnership agreements.

Tab 7 – Proposed Name and Branding Concept In this section provide:

A. Identify the proposed facility name.

B. Explain the branding rationale behind the proposed name. .

C. Describe how the name will positively represent the City and the community.

D. Provide conceptual examples of signage or branding placement.

Tab 8 – Compliance and Ethical Standards In this section provide:

Doral Central Park Naming

A. Confirm that your organization is not involved in industries prohibited by the City (if applicable

B. Disclose any pending litigation, bankruptcy, or regulatory actions. .

C. Confirm compliance with City ethics and advertising standards.

4. SPECIAL PROVISIONS

4.1. Project Specific Definitions

No information in this Section, intentionally left blank.

[Enter Content]

4.2. Special Contract Provisions

No information in this Section, intentionally left blank.

[Enter Content]

5. GENERAL DEFINITIONS & SOLICITATION TERMS & CONDITIONS

5.1. General Definitions

A. “Authorized Representative” means the Department contact for interaction regarding contract administration.

B. “City” means the City of Doral, a duly organized municipality under the laws of the State of Florida. This term may also refer to one of the various departments or agencies of the City of Doral, as the context indicates.

C. “Contract” means the contractual agreement ultimately entered into by the City and the Successful

Respondent(s) in accordance with the terms of this Solicitation and applicable laws.

D. “Department(s)/Facilities” means the City department(s) and offices for which this solicitation is prepared, which will be the end user(s) of the goods and/or services sought.

E. “Procurement Division and Asset Management Department” means the office responsible for handling procurement-related matters within the City.

F. “Respondent(s)”: means any person, individual, or entity submitting a response to this solicitation. The terms “Proposer” and “Bidder” are each interchangeable with “Respondent” and with each other and will be used as appropriate in the given context.

G. “Response(s)” means the written, sealed document submitted by the Respondent(s) according to the instructions set forth in this Solicitation. A response to this Solicitation shall not include any verbal interactions with the City apart from submittal of a formal written submittal. The terms “Proposal” and

“Bid” are each interchangeable with “Response” and with each other will be used as appropriate in the given context.

Doral Central Park Naming

H. “Solicitation” means this formal request to solicit Responses from responsible and responsive

Respondents for the scope and specifications set forth herein. The term “Invitation to Negotiate” is interchangeable with “Solicitation” and will be used as appropriate in the given context.

I. “Successful Respondent(s)” means the Respondent(s) whose response to this Solicitation is deemed by the City to be in the City’s best interest and is awarded a contract in accordance with the terms of this Solicitation. The terms “Successful Proposer”, “Successful Bidder”, or “Contractor” are each interchangeable with “Successful Respondent” and will be used as appropriate in the given context.

J. “Work” means the actual task (i.e., good and/or services to be provided) contemplated by this

Solicitation and required in accordance with the terms of the Contract.

5.2. General Terms and Conditions

5.2.1. Additional Terms and Conditions

No additional terms and conditions included with the solicitation response shall be evaluated or considered, and any and all such additional terms and conditions shall have no force or effect and are inapplicable to this solicitation. If submitted either purposely, through intent or design, or inadvertently, appearing separately ill transmittal letters, specifications, literature, price lists or warranties, it is under-stood and agreed that the

General and Special Conditions in this solicitation are the only conditions applicable to this solicitation and that the Bidder's/Proposer's authorized signature affixed to the bidder's/proposer's acknowledgment form attests to this.

5.2.2. Addition/Deletion of Facilities, Goods, or Services

The City reserves the right to amend this contract to add or remove facilities, goods or services at its discretion. The awarded Respondent will be requested to provide price quotations for any additional goods or services. Should these quotations be deemed fair and reasonable by the City, the awarded Respondent will be granted the opportunity to supply these additional facilities, goods or services.

5.2.3. Anti-Trust/Non-Exclusivity

At such times as may serve its best interest, the City reserves the right to advertise for, receive, and award additional Contracts for the goods and/or services specified in this Solicitation, and to make use of other competitively bid (government) contracts for the purchase of these goods and/or services as may be available.

In case of a default by the Successful Respondent or failure of Successful Respondent to provide the goods and/or services indicated in the Contract, the City may procure the applicable goods and/or services from other sources and hold the Successful Respondent responsible for any excess costs incurred thereby, including, without limitation and as applicable, by retaining any amounts held by the City.

5.2.4. Assignment or Transfer

The Successful Respondent shall not assign, transfer, convey, sublet, or otherwise dispose of its interest in the

Solicitation or the subsequent Contract, including any or all of its right, title, or interest therein, or its power to execute such Contract to any person, company, or corporation without the prior written consent of the City at its sole and absolute discretion.

Further, in the event that the majority ownership or control of the Successful Respondent changes subsequent to the award of this Solicitation or Contract, the Successful Respondent shall promptly notify City in writing of

Doral Central Park Naming such change at least thirty (30) days prior to such change and the City shall have the right to terminate the contract, at City’s sole discretion.

5.2.5. Attorney Fees

In connection with any litigation, mediation, or arbitration arising out of this Contract, each party shall be responsible for its own attorney fees through and including appellate litigation and any post-judgment proceedings.

5.2.6. Audit Rights and Records Retention

The Successful Respondent agrees to provide access to the City, or any of their duly authorized representatives, to any books, documents, papers, and records of the Successful Respondent which are directly pertinent to the Contract, for the purposes of audit, examination, excerpts, and transcriptions. The

Successful Respondent shall maintain and retain any and all of the aforementioned records for a minimum of three years after the expiration and/or termination of the Contract.

5.2.7. Capital and Other Expenditures

Successful Respondent understands that any capital expenditures that the Successful Respondent makes, or prepares to make, in order to provide the goods or perform the services required by the City under the

Contract, is a business risk which the Successful Respondent must assume. The City will not be obligated to reimburse amortized or unamortized capital expenditures or any other expenses unless otherwise explicitly agreed to by the City in writing and as part of the Contract.

5.2.8. City Property

Unless explicitly provided otherwise in this Solicitation, property owned by the City which may be furnished for repair, modification, study, etc., shall remain the property of the City. The Successful Respondent shall be liable for any and all damages to City-owned property occurring while in the Successful Respondent’s possession. Damages occurring to such property while in route to the City shall be the responsibility of the

Successful Respondent. In the event that such property is destroyed or declared a total loss, the Successful

Respondent shall be responsible for replacement value of the property at the current market value, less depreciation of the property if any plus any other damages incurred by the City as a result of such loss.

Where Successful Respondents are required to enter onto City real property to deliver materials or to perform work or services in connection with a Contract, the Successful Respondent will assume the full duty, obligation, and expense of obtaining all necessary licenses, permits, inspections, and insurance required. The Successful

Respondent shall be liable for any damages or loss to the City occasioned by negligence of the Successful

Respondent (or their agent, representatives, or invitees).

5.2.9. City Rights as Sovereign

Notwithstanding any language contained in this Solicitation or subsequent Contract, Successful Respondent understands that the City retains all of its sovereign prerogatives and rights as a municipality under applicable laws, including, but not limited to, any regulatory authority and approvals. Neither the issuance of this

Solicitation nor any subsequent Contract shall constitute a waiver of the City’s rights as sovereign. In no event shall the City have any obligations or liabilities to the Successful Respondent under the Contract or otherwise on account of the City’s exercise of its sovereign prerogatives and rights and regulatory authority (quasi-judicial or otherwise) as a municipal government.

Doral Central Park Naming

5.2.10. Clarifications and Addenda

Questions regarding this Solicitation shall be directed in writing by email to the Procurement Division at the email address specified in this Solicitation. Answers will be issued simultaneously to all registered

Respondents. If it becomes evident that this Solicitation must be amended, the City will issue a formal written addendum to all registered Respondent(s) via email or through OpenGov. The addendum will be uploaded to the City’s Procurement webpage.

No person is authorized to give oral interpretations of, or make oral changes to, the Solicitation. The issuance of a written addendum shall be the only official method whereby such a clarification is made. Only questions answered by written addenda shall be binding.

5.2.11. Collusion

Where two (2) or more related parties, as defined herein, each submit a Response to this Solicitation, such

Responses shall be presumed to be collusive. The foregoing presumption may be rebutted by the presentation of evidence as to the extent of ownership, control, and management of such related parties in preparation and submission under such solicitation. Related parties shall mean employees, officers, or the principals thereof, who have a direct or indirect ownership interest in another firm or in which a parent company or the principals thereof of one Respondent have a direct or indirect ownership interest in another Respondent, for the same

Project. Responses found to be collusive, or related as provided above, shall be rejected.

5.2.12. Completion of Work

The Successful Respondent agrees that the completion time as specified in the Successful Respondent’s response will be met and that all work will be executed regularly, diligently, and uninterrupted as such rate of progress as will ensure full completion thereof within the time specified.

5.2.13. Compliance with Applicable Laws

Successful Respondent(s) shall comply with all local, state, and federal directives, ordinances, rules, orders, and laws as applicable to this Solicitation and subsequent Contract. Lack of knowledge by the Respondent(s) will in no way be a cause for relief from responsibility. Respondents must be legally authorized to transact business in the State of Florida.

Non-compliance with all local, state, and federal directives, orders, and laws may be considered grounds for termination of contract(s). If the Successful Respondent(s) observe that the Response or subsequent Contract is at variance with applicable laws, the Successful Respondent(s) will give the City prompt written notice thereof. If the Successful Respondent(s) perform knowing it to be contrary to such laws, ordinances, rules, and regulations, such Successful Respondent(s) will bear all liability arising therefrom.

In the event that any governmental restrictions are imposed that would necessitate alteration of the goods or services requested by this Solicitation and/or offered by the Successful Respondent prior to delivery or completion, it shall be the responsibility of the Respondent(s) to notify the City immediately. The City reserves the right to accept the alteration or cancel the Contract at no expense to the City.

5.2.14. Compliance with Occupational Health and Safety Act (OSHA) Standards

Respondent certifies that all materials, equipment, etc., contained in its Response meet all OSHA requirements. Respondent further certifies that, if he/she is the Successful Respondent, and the materials, equipment, etc., delivered are subsequently found to be deficient in any OSHA requirement in effect on the date of use, all costs necessary to bring the materials, equipment, etc., into compliance with the

Doral Central Park Naming aforementioned requirements shall be borne solely by the Successful Respondent. Upon request, the contractor shall provide the City with a copy of their written safety program pertaining to the subject of the

Contract, if such a program is required by law.

The Successful Respondent shall be solely and completely responsible for the conditions of the job site, including the safety of all persons (including employees) and property during performance of the work. This requirement shall apply continuously and not be limited to normal working hours. Safety provisions shall conform to the U.S. Department of Labor OSHA, Florida Department of Labor, and all other applicable federal, state, county, and local laws, ordinances, codes, and regulations. Where any of these are in conflict, the more stringent requirement shall be followed.

5.2.15. Cone of Silence

This Solicitation shall be subject to the “Cone of Silence” which shall mean a prohibition on any communication regarding a Solicitation between potential Respondent(s) or their lobbyists or representatives and the City

Council, City staff including, but not limited to, the City Manager and his or her staff, and any member of the

City’s selection or evaluation committee, except as otherwise explicitly provided herein.

The Cone of Silence shall be imposed upon this Solicitation after the advertisement thereof and shall terminate upon the issuance of the City Manager’s recommendation to award. However, if the City Council refers the City

Manager’s recommendation back to the City Manager or committee for further review, the Cone of Silence shall be re-imposed until such time a recommendation is issued by the City Manager after such additional review.

The Cone of Silence shall not apply to:

• Communications with the City Attorney;

• Oral presentations before evaluation committees;

• Public presentations made to the City Council during any duly noticed public meeting;

• Written communications regarding a particular Solicitation between a potential Respondent, and the

City’s Procurement Division, provided the communication is limited strictly to matters of process or procedure already contained in the Solicitation;

• Duly noticed site visits to determine the competency of Bidders/Respondent(s)s regarding a particular

Bid/Proposal during the time period between the opening of Bids and the time the City Manager makes his or her written recommendation;

• Any emergency procurement of goods or services pursuant to City Code;

• Responses to the City’s request for clarification or additional information;

• Contract negotiations during any duly noticed public meeting;

•…