Donor Acquisition & Retention Program (DAR)

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Texas Woman's University (TWU) is seeking proposals through a Request for Proposal (RFP) process for a Donor Acquisition and Retention Program Services contract. The university is looking to establish a comprehensive annual giving fundraising effort along with alumni engagement. The scope of services includes program management, data enrichment and management, customized writing and design, technology, and reporting and evaluation. Proposers must submit information on their corporate history, client references, and projected results based on TWU's donor database. The RFP outlines the mandatory and preferred requirements, proposal contents, and evaluation criteria, which include purchase price, Proposer reputation and qualifications, quality of goods/services, fit with TWU's needs, and total long-term cost. Proposals are due by August 20, 2024 at 2:00 PM CT, and TWU may award a contract to one or more proposers, with an initial term of one year and up to three one-year renewal options.

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The RFP does not specify any set-aside designations or restrictions on the types of organizations that can respond. It is open to all qualified vendors. The RFP also does not identify any incumbent vendors or current contractors. However, it does note that TWU has a $125 million fundraising campaign goal by 2026, and a strong annual giving program is essential to meeting that target. The RFP requires proposers to provide detailed costs and fees for the program services, including any value-added services, but does not provide any specific award value or budget range information.