Roberson Community College RFP Marketing, Advertising & Media Services

Robeson Community College is requesting proposals for marketing, advertising, and media services to support student recruitment, enrollment, academic and workforce program promotion, and institutional awareness, with proposals due December 3, 2026 at 2:00 p.m. ET through the North Carolina eProcurement Sourcing Tool. No minimum work volume or advertising expenditure is guaranteed; RCC will authorize individual assignments and budgets on an as-needed basis.

The scope encompasses strategic planning and campaign development, media buying and placement across television, radio, print, billboards, and digital platforms, digital and social media advertising, creative production including graphic design, copywriting, photography, and video/audio production, and campaign management with performance reporting. Vendors must submit detailed pricing for strategic planning and consultation, account and project management, research and audience analysis, traditional and digital media buying, graphic design and copywriting, audio and video production, billboard and print production, and reporting and technology services. All agency fees, commissions, markups, rebates, and credits must be identified separately from actual media expenditures.

The contract carries an initial three-year term beginning upon final execution, with the vendor required to begin work within thirty business days. RCC retains ownership of all advertising accounts, campaign data, creative materials, and original content developed for the college.

Evaluation uses best value methodology across four criteria in descending order of importance: vendor technical approach and media capabilities, vendor qualifications and project organization, vendor experience and references, and pricing. Vendors must demonstrate financial stability through certification and provide at least three customer references from similar projects. The awarded vendor must be registered with the North Carolina Secretary of State and comply with state and federal requirements, including E-Verify for employee work authorization and fair employment practices.

Written questions are due November 13, 2026 at 5:00 p.m. ET, with state responses due November 17, 2026 at 5:00 p.m. ET.