Direct Mail Annual Giving Program

Closed State & local contract opportunity Posted

Solicitation number
26101
State
Colorado
Responses due

Opportunity facts

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UNSPSC codes
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Point of contact

Opportunity details come from bidnetdirect.com. Updated .

About this opportunity

Fort Lewis College's Advancement Office is seeking a vendor to execute a comprehensive Direct Mail Annual Giving Program through a Request for Proposal (RFP) issued for La Plata County, Colorado. The primary objective is to increase annual giving response rates and revenue by analyzing current trends and developing a multi-channel communication strategy targeting alumni, community members, and past donors. The selected vendor will be responsible for executing up to 4 print mailings annually to an audience of 25,000, along with supporting email campaigns. Key deliverables include audience segmentation, developing variable text and ask strings that resonate with donors, and implementing strategies to improve donor retention and expansion. The proposal is due on November 6, 2025, at 2:00 PM Mountain Standard Time, with an anticipated contract award date of November 17, 2025. The contract duration is one year, with two optional yearly extensions, and requires vendors to demonstrate expertise in fundraising communication strategies and direct mail campaign management.

The RFP does not explicitly mention specific set-aside designations or restrictions on responding organizations. The total contract budget is $85,000, which includes print materials and postage costs. Fort Lewis College, a public liberal arts college with approximately 3,300 students from 47 states, 20 countries, and 173 American Indian tribes and Alaskan Native villages, recently welcomed its first Indigenous president and launched a strategic plan emphasizing reconciliation, academics, student support, and community connections. The college views philanthropy as critical to advancing its strategic goals, which likely makes this procurement particularly significant. While no incumbent vendors are specifically identified in the provided documentation, the RFP suggests a comprehensive approach to vendor selection that will prioritize demonstrated ability to enhance donor engagement and fundraising effectiveness through sophisticated multi-channel communication strategies.

Opportunity text

The Advancement Office at Fort Lewis College aims to increase annual giving response rates and revenue. The office is seeking to partner with a firm to analyze current annual giving trends to guide the development and implementation of a multi-channel annual giving plan.

Files

File Type Posted
26101 Direct Mail Annual Giving Program.pdf PDF

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