Digital Signage Network Services

Events DC, the Washington Convention and Sports Authority, is soliciting proposals for Digital Signage Network Services (RFP #25-S-016) to manage and operate digital and non-digital display networks throughout the Walter E. Washington Convention Center. The contract seeks a Digital Network Operator (DNO) to manage 18 different digital displays, including video walls, digital signs, and an Alexa Virtual Concierge, with services encompassing advertisements, sponsorships, event scheduling, and wayfinding. The successful vendor will be responsible for marketing, selling, and operating digital network services, developing content, managing displays, and maintaining network infrastructure. Proposals are due on September 29, 2025, with a pre-proposal conference scheduled for September 11, 2025, at 11:00 AM. The contract term will run from October 1, 2025, through September 30, 2027, with four optional one-year renewal periods. Evaluation will be weighted 70% on technical merit and 30% on pricing, with additional preference points available for local and small businesses. The contractor will be expected to establish reserve accounts for marketing and maintenance, totaling 2% of annual gross revenue, and will operate on a revenue-sharing model.

The procurement includes a 35% set-aside for a Certified Business Enterprise (CBE) as required by the Small and Certified Business Enterprise Development and Assistance Amendment Act of 2014. Contractors must comply with First Source Employment Agreement requirements, ensuring that 51% of new hires are District of Columbia residents for contracts over $300,000. The current digital signage network comprises 20 distinct display locations with resolutions ranging from 1280x720 to 3200x1800 pixels, covering various areas of the convention center including Concourse B, Rotunda Video Marquees, Hall A and D video walls, and exterior displays. Historical digital signage sales data shows consistent revenue generation, with gross sales of $1,712,847.06 in fiscal year 2023 and $1,769,561.87 in fiscal year 2024, indicating a robust market for digital signage services. The contract will require the successful vendor to provide all operational costs and equipment investments, with net profits to be shared with Events DC. Potential bidders must submit comprehensive documentation, including tax certifications, representations and certifications, and comply with local wage determination standards.