Business Intelligence Software

The State of Utah Division of Purchasing, specifically the Utah State Historic Preservation Office (SHPO), is seeking a Business Intelligence Software solution for tracking visitor behavior across 22 Main Street communities and regional outdoor recreation assets. The procurement aims to acquire an 18-month subscription to a data platform capable of providing real-time, location-based visitor data with comprehensive analytical capabilities. Required deliverables include anonymized visitor interaction data, audience journey tracking, demographic insights, and geospatial analysis covering multiple data sources such as GPS, mobile devices, social media, and point-of-sale systems. The evaluation process is rigorous, with a scoring methodology that allocates 70% of points to technical criteria and 30% to cost, requiring a minimum 70% technical score for consideration. Vendors must demonstrate expertise in location-based data collection, economic trend analysis, and the ability to communicate findings to both technical and non-technical audiences. The proposal is due on October 17, 2025, with a maximum budget of $50,000 for the contract period.

The solicitation does not explicitly specify set-aside designations or restrictions for disadvantaged enterprises. Vendors must comply with Utah state procurement regulations, including anti-boycott provisions and potential requirements for background checks and technology compliance standards. The procurement suggests potential integration with existing State of Utah Department of Technology Services (DTS) cloud service accounts. Vendors are required to certify they are not engaged in economic boycotts and must provide both redacted and non-redacted proposal versions, with a potential for a single contract award to the most responsive and responsible vendor. The state reserves the right to conduct interviews, reject non-responsive submissions, and negotiate contract terms, with a 90-day window for contract signing after award. While no incumbent vendors are mentioned, the solicitation emphasizes the need for a vendor with specific experience working with municipal governments and economic development organizations.