6-Attachment C Technical Criteria.pdf

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Attached to
Business Intelligence Software
Solicitation number
CS26-11
Issued by
Utah

About this file

This document outlines technical criteria for a location-based visitor data tool/platform solicitation by the State Historic Preservation Office (SHPO) for the State of Utah, specifically targeting the 22 UMS Communities. The procurement seeks a data tool that can collect, process, and deliver real-time visitation data at community and regional levels, with capabilities including audience journey tracking, demographic analysis, multi-source data pulling (GPS, mobile devices, social media, point-of-sale), and geospatial visualization. The requested platform must provide statewide data coverage, focusing on Main Street districts and nearby outdoor recreation assets, with a minimum 18-month subscription access period.

The technical requirements emphasize data privacy, anonymization, and comprehensive analytical capabilities. The selected vendor must demonstrate expertise in economic and demographic trends specific to small-town and Main Street environments, with proven experience working with municipal governments and economic development organizations. Communication expectations include the ability to present findings to both technical and non-technical audiences, and a willingness to conduct a project kick-off meeting with SHPO. The criteria suggest the procurement is part of a broader initiative to understand visitor movements and economic patterns in Utah's smaller communities, with a strong emphasis on actionable insights and detailed reporting.

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Technical Criteria for Location-Based Visitor Data Tool/Platform To be considered for purchase, the company and data tool/platform must demonstrate the ability to meet the following criteria:

Technical & Data Capabilities

1. Collect, process, and deliver location-based, real-time visitation data at a community or regional level.

2. Provide audience journey data showing how visitors move between Main Streets and nearby outdoor recreation assets.

3. Provide demographic data relevant to visitor behavior and trends.

4. Pull data from multiple sources (e.g., GPS, mobile devices, social media check-ins, point-of-sale data).

5. Offer geospatial analysis and data visualization tools to generate actionable insights.

6. Provide access to data that covers the whole State of Utah, specifically for all 22 of the indicated UMS Communities and their regional outdoor recreation assets.

7. Data should be anonymized and have high privacy standards.

Contextual Expertise

6. Demonstrated familiarity with economic, demographic, and visitor movement trends relevant to small-town and Main Street districts.

7. Proven experience working with municipal governments, Main Street programs, or place-based economic development organizations.

Project Delivery & Timeline

8. Provide access to the tool/platform with subscription access lasting at least 18 months.

9. Provide a clear, detailed project schedule and timeline, with any modifications to the expected timeline explained and justified.

Communication & Reporting

11. Strong communication skills, with the ability to present information to both technical and non-technical audiences.

12. Willingness to hold a project kick-off meeting with SHPO.

13. Provide a response to the scope of work

Technical Criteria for Location-Based Visitor Data Tool/Platform
Technical & Data Capabilities
Contextual Expertise
Project Delivery & Timeline
Communication & Reporting

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