4-Attachment B Scope of Work.pdf

Scope of Work

BACKGROUND

In 2025, the Utah State Historic Preservation Office (SHPO), through the Utah Main Street (UMS) program, received an Outdoor Recreation Planning Assistance grant. These funds will be used to further the goals of UMS and the SHPO as identified in the Statewide Preservation Plan. One of the goals is to broaden the protection, appreciation, and engagement with Utah’s past. This project will do so by providing real-time location-based visitor behavior data from around the State of Utah for Utah Main Street’s 22 communities and regional outdoor recreation assets that will be reviewed and analyzed to inform planning recommendations for UMS’s Main Street Outdoors Initiative.

GOALS

The desired outcome for this RFP is that UMS acquires a tool/platform that will show real-time location-based visitor behavior data for the state of Utah that can show trends from Utah Main Street’s communities and their regional outdoor recreation assets. The main focus of gaining access to the real-time location-based visitor behavior data is for UMS to identify the connections between these communities’ Main Streets and their outdoor recreation assets.

The tool/platform should allow UMS to download and analyze how the identified communities’ Main Streets are currently being used and how people are interacting with both their historic Main Streets and their outdoor recreation assets. This data should include, but not be limited to, the following information:

● Historic and real-time location-based visitation data

● Audience journey data

● Demographic data

● Data should be anonymized and have high privacy standards

The data gathered from this tool/platform will provide avenues for insight about economic development and historic preservation needs. With one-time funds, UMS is looking to use this data to capitalize on the opportunity to look towards the future of the UMS communities' development. UMS and the SHPO will have final approval of the scope and boundaries of the areas for location-based data prior to entering a contract.

DELIVERABLES

Contractor will provide a projected schedule and timeline for access to the platform/tool for accessing the data, and a detailed accounting of how the information and tool/platform will be provided.

Deliverables for this project will include:

1. Project Kick-Off Meeting with SHPO

2. Access to the data tool/platform, which will provide real-time location-based visitor behavior data for all of UMS’s communities and their regional outdoor recreation assets, provided to SHPO. Subscription should last 18 months from the date access is provided.

Updated 10/6/2025

PROPOSAL REQUIREMENTS AND COMPANY QUALIFICATIONS

The bidder should provide a point-by-point response to the requirements and qualifications listed below as they relate to this scope of work. The bidder will possess the following:

1. Demonstrated expertise in collecting, processing, and delivering location-based, real-time data at a community or district level.

2. Proven experience working with geospatial analysis tools, mobile location datasets, and data visualization platforms to generate actionable insights.

3. Familiarity with economic, demographic, and visitor movement trends relevant to small-town and Main Street commercial districts.

4. Ability to provide data from multiple sources (e.g., GPS, mobile devices, social media check-ins, point-of-sale data).

5. A track record of working with municipal governments, Main Street programs, or other place-based economic development organizations.

7. Strong communication skills, including the ability to present information to both technical and non-technical audiences.

BUDGET

The maximum funding available for this RFP is $50,000. No proposals above this amount will be considered.

Updated 10/6/2025