Advertising, Marketing and Media Buying Services

The state of Arkansas, through the Pulaski County and Little Rock City jurisdictions, is seeking proposals for Advertising, Marketing and Media Buying Services. The contract will involve providing a range of advertising and marketing services including account management, creative development, copywriting, media planning, public relations, and website hosting over a 5-year term. The successful contractor must have a minimum of five years of experience in multi-channel marketing, advertising, strategic planning, creative concepting, copywriting, media planning and buying, social and digital media, and public relations. The contractor will be responsible for managing creative development, media buying, public relations campaigns, social media campaigns, website design and hosting, and creating an annual creative advertising and marketing plan. Pricing must be proposed in U.S. dollars and cents, and the contractor will not be reimbursed for any unauthorized expenses. Proposals are due on February 17, 2023 at 2:00 PM Central Time.

The current annual media budget for these services ranges from $4 million to $6 million, with a total estimated 5-year contract value of $30,400,000. The contract will be awarded to a single vendor. No set-aside designations or restrictions on the types of organizations that can respond are specified. The incumbent vendor is not identified, and details regarding any existing infrastructure or technology that requires integration are not provided.