S206 OAl Marketing and Advertising - Offical Bid Price Sheet~1.xlsx
XLSX spreadsheet 14 KB Posted
- Attached to
- Advertising, Marketing and Media Buying Services
- Solicitation number
- S000000206
- Issued by
- Pulaski County, Little Rock City, Arkansas
About this file
This document is an Official Bid Price Sheet for Advertising, Marketing and Media Buying Services solicited by Pulaski County and the City of Little Rock, Arkansas. The contract involves providing a range of advertising and marketing services including account management, creative development, copywriting, media planning, public relations, and website hosting over a 5-year term. The prospective contractor is required to provide hourly or annual rates for each service, as well as percentage-based commission rates for media placements and production costs. The total estimated 5-year contract value is $30,400,000, with an average annual media placement budget of $5,300,000 and an average annual production budget of $780,000.
The document indicates that the contract will be awarded to a single vendor. Pricing details and commission rates are to be provided in the official bid price sheet, which the contractor is not permitted to modify unless instructed. The contract term is for 5 years, with potential renewal options. No other details are provided regarding the solicitation process, proposal requirements, evaluation criteria, or award timeline.
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Text version
Sheet1
| OFFICIAL PRICE SHEET |
| S0000000206 OAL Advertising and Marketing Services |
Prospective Contractor Name
TABLE 1: MARKET BASKET PRICING
Instructions: The Prospective Contractor shall provide an hourly or annual rate in all blue shaded cells for each table. The total annual cost based on the estimated horus of usage will populate into the gold fields. The Prospective Contractor shall not modify non-blue shaded fields unless specifically instructed to do so.
| Item | Description | Cost Per Hour | Estimated Hours Per Year | Extended Estimated Cost Per Year | |
| 1 | Account Management | $0.00 | 600 | $0.00 | |
| 2 | Creative Development | $0.00 | 125 | $0.00 | |
| 3 | Copywriting | $0.00 | 100 | $0.00 | |
| 4 | Copy Planning and Development | $0.00 | 100 | $0.00 | |
| 5 | Earned Media Planning and Management | $0.00 | 100 | $0.00 | |
| 6 | Social Media Planning and Management | $0.00 | 100 | $0.00 | |
| 7 | Research Planning and Development | $0.00 | 50 | $0.00 | |
| 8 | Strategic Planning and Development | $0.00 | 50 | $0.00 | |
| 9 | Public Relations & Event Support | $0.00 | 100 | $0.00 | |
| Item | Description | Cost Per Year | |||
| 10 | Website Hosting | ||||
| (including all maintenance and support as required in the RFP) | $0.00 |
TABLE 2: PERCENTAGE-BASED COST
Instructions: The Prospective Contractor shall provide a percentage markup for agency media placements in the blue shaded cell. Cost for this Table will be calculated using the average annual spend per year for media placement plus the Contractor's commision. Total media placement costs plus commision will populate in the gold shaded field. The Prospective Contractor shall not modify non-blue shaded fields unless specifically instructed to do so.
| Item | Description | Average Cost per year | Commission percentage | Commission Dollar amount | Commission and Average Cost TOTAL | ||
| 11 | Media Placement | ||||||
| (TV, radio, out-of-home, digital, social media, one-time only/contingency buys) | $ 5,300,000.00 | 0% | $0.00 | $5,300,000.00 |
TABLE 3: PERCENTAGE-BASED COST
Instructions: The Prospective Contractor shall provide a percentage markup for agency production invoices in the blue shaded cell. Cost for this Table will be calculated using the average annual spend per year for media placement plus the Contractor's commision. Total media placement costs plus commision will populate in the gold shaded field. The Prospective Contractor shall not modify non-blue shaded fields unless specifically instructed to do so.
| Item | Description | Average Cost per Year | Commission Percentage | Commission Dollar amount | Commission and Average Cost TOTAL | ||
| 12 | Production Commission | ||||||
| (agency upcharge for production invoices) | $780,000.00 | 0% | $0.00 | $780,000.00 |
Grand Total Estimated Cost Per 5 Years $30,400,000.00
File details come from the government source that posted it. Updated .