735-2024-8241 Digital Marketing Services

This is a Request for Proposal (RFP) issued by Midwestern State University in Wichita Falls, Texas for digital marketing services. The university is seeking a qualified vendor to provide comprehensive digital advertising, monitoring, and reporting services to support their marketing campaign targeting traditional high school students, adults returning to school, parents, and the general community. The required services include search engine marketing, retargeting, geofencing, YouTube ads, pre-roll video ads, OTT ads, and social media advertising and management. The contract term is one year, beginning September 1, 2024, with four optional one-year renewal periods. Proposals are due by August 15, 2024 at 2:00 pm CT. The award will be made based on best value, with 70% of the evaluation criteria focused on overall costs. Respondents must provide pricing information, details on their qualifications, past performance, and similar project experience.

The RFP does not require a HUB Subcontracting Plan, but one is required for responses valued at $100,000 or more. The university is open to vendors outside the immediate Fort Wichita Falls area and is interested in exploring additional tactics beyond the required media, pending budget. The estimated annual budget for this contract is $175,000 to $200,000. The university currently uses third-party vendors, Google Analytics, and Google Tag Manager for its marketing efforts.