Syndicated Point of Sale (POS) Data Platform (COS)

Closed Special Notice Posted

Solicitation number
W91ZLK-26-A-0123D
Agency
Responses due
Set-aside
No set-aside

Opportunity facts

Place of performance
Fort Lee, Virginia, United States

Notice details come from SAM.gov. Updated .

About this opportunity

Army Contracting Command - Aberdeen Proving Ground, on behalf of the Defense Commissary Agency (DeCA), is issuing a Commercial Solutions Opening (CSO) Special Notice to solicit Phase 1 Solution Briefs for Syndicated Data Core Services, with submissions due August 3, 2026 at 1300 EDT. Offerors may propose solutions for one or all thirteen Areas of Interest (AOIs) but must provide complete end-to-end solutions for any individual AOI pursued; partial solutions will not be evaluated.

DeCA seeks modern syndicated point-of-sale data, shopper analytics, economic modeling, competitor intelligence, and data integration services supporting enterprise-wide savings measurement and competitive benchmarking across 235 global commissaries. The thirteen AOIs span CONUS and OCONUS non-fresh and fresh POS data services, ecommerce data, savings methodology and analysis, patron panel data, competitor location intelligence, SNAP eligibility data, competitor pricing percentile data, manual basket shops at approximately 940 combined locations annually, and competitor pricing web scrapes delivered bi-weekly.

All proposed solutions must deliver automated data ingestion (API, SFTP) compatible with DeCA's SAP-based Advanced Retail Technology Suite (ARTS) using industry-standard data structures without custom middleware, meet tiered cybersecurity requirements (CMMC Level 1 for AOIs 1, 2, 4, 5, 6; Level 2 for AOIs 3, 7–13), and provide 99.5% uptime with self-service ad-hoc reporting and on-site subject matter expert support.

Phase 1 Solution Briefs must not exceed ten written pages or twenty slides and include executive summary, technical solution, itemized Rough Order of Magnitude costs per AOI, schedule to full operational capability, company viability assessment, and intellectual property disclosures. Submissions advance to Phase 2 (pitch/demonstration, potentially bypassed) and Phase 3 (formal proposal), though the Government reserves the right to make multiple, single, or no awards. The Government may employ FAR Part 12 commercial contracts, Other Transaction agreements, or other instruments post-evaluation. Offerors proposing both OCONUS savings methodology (AOIs 4–5) and OCONUS data collection (AOIs 11, 13) must maintain complete operational and ownership separation through independent, non-affiliated business entities to mitigate organizational conflicts of interest. All offerors must maintain active SAM registration and possess a Unique Entity Identifier.

Notice text

DECA‑26 – Syndicated Data Core Services
Project Number: W91ZLK‑26‑R‑SDCS
AOS Number: W9128Z‑25‑S‑A002
PSC: B506 – Special Studies/Analysis – Data (Other Than Scientific)
Primary NAICS: 518210 – Data Processing, Hosting, and Related Services
Secondary NAICS (as applicable): 541910 – Marketing Research & Public Opinion Polling

-The Army Contracting Command – Aberdeen Proving Ground (ACC‑APG), on behalf of the Defense Commissary Agency (DeCA), is issuing this Commercial Solutions Opening (CSO) Special Notice to solicit Phase 1 Solution Briefs for Syndicated Data Core Services. This requirement is intended to provide DeCA with modern, highly accurate syndicated market data, shopper analytics, economic modeling, competitor intelligence, and data integration services to support enterprise‑wide savings measurement and competitive benchmarking.-

-Offerors may propose innovative commercial solutions addressing one, some, or all thirteen (13) Areas of Interest (AOIs) but must provide a complete end‑to‑end solution for any AOI proposed. Partial solutions for a single AOI will not be evaluated.

Submission Instructions (Phase 1 – Solution Brief)

Due Date/Time:
03 August 2026 at 1300 Eastern Daylight Time (EDT)
Late submissions will not be evaluated.

Submission Method:
Email only.

  • Contract Specialist: kristen.zigmont.civ@army.mil 
  • Contracting Officer: shelby.a.saum.civ@army.mil

Email Subject Line:
“Solution Brief Submission – DECA_26 – Syndicated Data Core Services – [Company Name]”

Page Limits:

  • Written submission: Not more than 10 pages, 12‑pt Times New Roman
    OR
  • Briefing format: Not more than 20 slides
    Content beyond limits will not be evaluated.

3. Required Content for Phase 1 Solution Brief

Solution Briefs must include the following sections:

  • Title Page (company info, UEI, CAGE)
  • Executive Summary
  • High‑Level Technical Solution/Concept
  • Itemized Rough Order of Magnitude (ROM) cost per AOI
  • Schedule to Full Operational Capability (FOC)
  • Company viability
  • Intellectual property disclosures
  • Business status certification
  • Organizational Conflict of Interest (OCI) analysis and mitigation plan (if applicable)

4. Areas of Interest (AOIs)

The Call for Solutions includes thirteen (13) AOIs, such as:

  • AOI 1: CONUS Non‑Fresh Syndicated POS Data
  • AOI 2: CONUS Fresh Syndicated POS Data
  • AOI 3: CONUS Ecommerce POS Data
  • AOI 4–5: OCONUS Savings Methodology (Fresh & Non‑Fresh)
  • AOI 6: Patron Panel Services
  • AOI 7: Competitor Location Intelligence
  • AOI 8: SNAP Eligibility Data
  • AOI 9: Competitor Pricing Percentiles
  • AOI 10–11: CONUS/OCONUS Manual Basket Shops
  • AOI 12–13: CONUS/OCONUS Competitor Web Scraping

5. Evaluation & Next Phases

Solution Briefs will be evaluated against:

  • Technical Merit
  • Schedule & Cost Feasibility
  • Viability

The Government may:

  • Invite selected companies to Phase 2 Pitch Sessions,
  • Bypass Phase 2 and directly request a Phase 3 Proposal, or
  • Determine no further consideration is warranted.

Multiple awards may be made, and all awards depend on funding availability.

6. Special OCI Requirements

For AOIs involving OCONUS savings methodology (4 & 5) and OCONUS data collection (11 & 13), offerors proposing both must use independent, non‑affiliated entities to avoid impaired‑objectivity OCI and must submit a mandatory mitigation plan.

7. Additional Notes

  • Offerors must monitor SAM.gov for amendments.
  • SAM registration (UEI) required prior to award.
  • Reseller-only and academic research proposals are not desired.
  • No cost reimbursement for participation.
  • See Attachments 1 & 2 and Complete Attachement 2 _Affirmation of Business Status Certification.

Files

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