Sources Sought Notice autonomous Artificial Intelligence (AI) Recruiter services USMA
Closed Pre-Solicitation Posted
This opportunity was awarded. See the award notice from , or the latest solicitation from .
- Solicitation number
- W911SD25QA103
- Agency
- MICC Fort Eustis Mission and Installation Contracting Command, Department of Defense
- Responses due
- Set-aside
- Total Small Business
Opportunity facts
- NAICS code
- 541613 Marketing Consulting Services
- PSC
- R423 Support- Professional: Intelligence
- Place of performance
- West Point, New York 10996, United States
- Points of contact
-
- Leslie Duron leslie.a.duron.civ@army.mil (520) 687-8175
Notice details come from SAM.gov. Updated .
About this opportunity
The Department of the Army Materiel Command Mission and Installation Contracting Command Fort Eustis has issued a sources sought notice for autonomous Artificial Intelligence (AI) Recruiter services to enhance the United States Military Academy's national recruitment strategy through the Directorate of Admissions. The procurement seeks an AI platform capable of providing personalized student recruitment engagement across multiple communication channels, including text, phone, email, and chat in at least 20 languages, utilizing both predictive and generative AI to improve candidate conversion rates. The contractor must deliver 1-to-1 communications with up to 32,500 students, generate up to 7,500 additional student inquiries, and integrate a predictive data model using at least five years of historical high school student enrollment data while ensuring compliance with U.S. government and Department of Defense data privacy regulations including FERPA guidelines. Performance evaluation will focus on monthly reporting completeness, improvements in application conversion rates, AI recruiter platform uptime, and successful integration with USMA's Slate CRM system. Interested parties must submit their responses by June 25, 2025, at 12:00 PM EST to the designated contracting officer, including detailed capability information, pricing data, and recommendations for structuring the contract requirements.
This opportunity is designated as a total small business set-aside under NAICS code 541613 (Marketing Consulting Services) with a size standard of $19.0 million, contingent upon receiving responses from at least two qualified small businesses to support the set-aside determination. The government encourages participation from all socioeconomic categories of small businesses, including 8(a) Business Development Program participants, Small Disadvantaged Businesses, HUBZone companies, Service-Disabled Veteran-Owned businesses, and Women-Owned Small Business concerns. The contract structure includes a base performance period of one year with two option years, during which services will be delivered remotely through the contractor's platform. The contractor will manage communications with up to 32,500 students, comprising 20,000 from USMA and 7,500 from the contractor's existing high school student network, while providing monthly engagement reports throughout the performance period. No current incumbents or specific budget ranges are identified in this pre-solicitation notice, as this is strictly an information-gathering exercise to assess market capabilities and determine the feasibility of the small business set-aside.
Notice text
THIS IS A Sources Sought Notice ONLY.
The U.S. Government desires to procure autonomous Artificial Intelligence (AI) Recruiter services combined with an active high school student network to enhance USMA’s national recruitment strategy for the Directorate of Admissions at the United States Military Academy on a small business set-aside basis, provided 2 or more qualified small businesses respond to this sources sought notice with information sufficient to support a set-aside. Be advised that the U.S. Government will not be able to set aside this requirement if 2 or more small businesses do not respond with information to support the set-aside. We encourage all small businesses, in all socioeconomic categories (including, 8(a) Business Development Program, Small Disadvantage Business, Historically Underutilized Business Zone, Service-Disabled Veteran-Owned, Women-Owned Small Business concerns), to identify their capabilities in meeting the requirement at a fair market price.
This notice is issued solely for information and planning purposes – it does not constitute a Request for Quote (RFQ)/Invitation for Bid (IFB)/Request for Proposal (RFP) or a promise to issue an RFQ, IFB or RFP in the future. This notice does not commit the U.S. Government to contract for any supply or service. Further, the U.S. Government is not seeking quotes, bids or proposals at this time and will not accept unsolicited proposals in response to this Sources Sought Notice. The U.S. Government will not pay for any information or administrative costs incurred in response to this notice. Submittals will not be returned to the responder. Not responding to this notice does not preclude participation in any future RFQ or IFB or RFP, if any is issued. If a solicitation is released, it will be synopsized on the Governmentwide Point of Entry. It is the responsibility of potential offerors to monitor the Governmentwide Point of Entry for additional information pertaining to this requirement. The anticipated NAICS code(s) is: 541613 – Marketing Consulting Services with a size standard of $19.0 million dollars.
See attached Performance Work Statement for more information on this requirement.
In response to this Sources Sought Notice, please provide:
1. Name of the firm, point of contact, phone number, email address, DUNS number, CAGE code, a statement regarding small business status (including small business type(s)/certifications(s) such as SDB, 8(a), HUBZone, SDVOSB, WOSB, etc.) and the corresponding NAICS code.
2. Identify whether your firm is interested in competing for this requirement as a prime contractor or not. Identify subcontracting, joint ventures or teaming arrangement that will be pursued, if any. Identify if you’re a Federal Supply Schedule (FSS) Contractor.
3. Information in sufficient detail regarding previous experience (indicate whether as a prime contractor or subcontractor) on similar requirements (include size, scope, complexity, timeframe, government or commercial), pertinent certifications, etc., that will facilitate making a capability determination.
4. Information to help determine if the requirement is commercially available, including pricing information, basis for the pricing information (e.g., market pricing, catalog pricing), delivery schedules, customary terms and conditions, warranties, etc.
5. Identify how the Army can best structure these contract requirements to facilitate competition by and among small business concerns.
6. Identify any condition or action that may be having the effect of unnecessarily restricting competition with respect to this acquisition. If you believe that this action is unreasonably restricting competition, include the subject of the acquisition, this announcement, and the MICC POC information from the SAM.gov notice. Provide the specific aspects that unreasonably restrict competition and the rationale for such conclusion.
7. Recommendations to improve the approach/specifications/draft PWS/PRS to acquiring the identified items/services.
8. Please send all responses by Wednesday, 25 June 2025 at 12:00 PM EST to Leslie Duron, at leslie.a.duron.civ@army.mil, and be sure to include the Sources Sought Notice Number in your email subject line.
Attachments
| File | Type | Posted |
|---|---|---|
| Performance Work Statement.pdf |
Notice history
| Notice | Type | Posted |
|---|---|---|
| AWARD NOTICE Autonomous Artificial Intelligence (AI) Recruiter Services | Award Notice | |
| AMENDED SOLICITATION/ SYNOPSIS Autonomous Artificial Intelligence (AI) Recruiter Services | Solicitation | |
| Sources Sought Notice autonomous Artificial Intelligence (AI) Recruiter services USMA | Pre-Solicitation |
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